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Dozens of Apple TV+ Original TV shows and Movies in the Works: Preview what’s coming in 2021

Apple Originals Spring 2021 + More | Official Preview Apple TV+

The new year means new shows plus the debut of new seasons

Apple launched a new YT video, giving Apple TV+ watchers a glimpse of what to expect as the coming year unfolds. It’s a lot! The video breaks it all down with an exclusive preview of new TV shows, as well as films coming to the platform very soon.

There are now so many streaming platforms: Netflix, Hulu, Disney+, HBO Max, Discovery+, with a new one launching on March 4th, Paramount+ (Teaming up with ViacomCBS).

Apple TV+, although live for some time now, can be viewed as one of the newcomers in the streaming game. With that, it’s not always easy to decide if you should jump aboard to pay for yet another monthly subscription if you aren’t already a user.

For those that do not currently have Apple TV, subscription starts at $4.99 per month with a 7 day free trial. For that low of a price and the handful of new TV shows and movies coming this year, it may be a perfect time to try. However, if you are a buyer of Apple products such as an iPhone, iPad, iPod touch, Apple TV, or Mac, it includes one year of Apple TV+ for free.

The two minute clip unloads lots of titles. New shows and movies: Billie Eilish: The World’s A Little Blurry, Cherry, Foundation, Lisey’s Story, Losing Alice, The Mosquito Coast, Mr. Corman, Palmer, Schmigadoon!, Physical and many more.

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In addition, there will be returns of successful shows included: Central Park, Dickinson, For All Mankind, Ghostwriter, Home Before Dark, The Morning Show, Mythic Quest, See, Servant, Trying, and Truth Be Told.

Here’s a taste of some of the full trailers for most of the upcoming titles to be hitting the streaming service in in the next several weeks.

Billie Eilish Documentary – February 26:

Cherry with Tom Holland – March 12:

The Mosquito Coast – April 30:

Mythic Quest Season 2 – May 7:

Foundation – Fall 2021:

Most titles will be premiering late Spring and Summer 2021. From the previews alone, it seems that all the different titles will be well worth the wait. Apple TV+ even gave a teaser video of the highly anticipated adaption of Isaac Asminov’sFoundation” sci-fi novels.


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Mark Zuckerberg Joins Clubhouse: Crashes the App (for a short time)

On a crazy night Zuckerberg, KimDotCom and Guy Kawasaki all join rooms at the same time

Clubhouse, the red hot “social audio” app which is growing, even by invitation only by the millions per week. Part of the appeal is the up-close and personal audio interactions that happen among people from all walks of life; including big names. Last week it was Elon Musk “interviewing” the CEO of Robinhood (see video below).

KimDotCom is a bit of a crazy one, could be perhaps called infamous rather than famous, as the founder of “MegaUpload” and the New Zealand Extradition saga. There’s a strange kind of irony to having Mark Zuckerberg show up. Obviously it shows how Clubhouse is just too hot to ignore – it will probably spur rumors that he is circling the rooms with designs on acquiring or copying the app.

We have been testing Clubhouse for a future feature article and it is truly remarkable what the atmosphere is while using the app. The intimacy of group audio, combined with a kind of democratic algorithm / interface (for the most part), makes for a social media experience that is nothing like any other platform that has caught on.

In some ways it’s like being at a huge trade show like CES and going to a keynote or a panel discussion. However, the fact that it is live 24/7 365 days a year makes for more impromptu access, more spontaneity and more… chaos (sometimes for good or…).

Clubhouse was launched, in what may be the most fantastically serendipitous timing ever, in March 2020. Tearing a page, ironically, from the Zuckerberg and Facebook playbook, it has been and continues to be an invitation only club.

Read more: Zendaya’s ‘Malcolm & Marie’ drops Tomorrow on Netflix: check the trailer now

After the session with Zuckerberg was over one of the “Stage” speakers coined the term “Digital Teepee” to describe the feeling of being in such an intimate setting with such a controversial figure like Mark Zuckerberg. Others speculated what his motivations might have been to join the club.

In a nod to the “Trade-show” aspect the first affinity group was… Venture Capitalists

In an interesting twist, however, the initial focus for invites was not on college students, as was the case with the early days of facebook, but mainly consisted of venture capitalists.

Perhaps this was indirectly related to the fact that , Alpha Exploration Co., the company behind Clubhouse was launched after a $12 million investment came from Andreessen Horowitz after they had only been in existence for approximately two months.

The invitations are being handed out more liberally now and the “club” is growing at over a million users per week at the moment. The demand is so extreme, however, that invites are even being sold on eBay in the US and even on equivalent platforms in China and elsewhere.

In a first, in what will almost surely crash the app again, Netflix will be doing a promotional room (which has never happened before) to promote Zendaya’s new film‘Malcolm & Marie’ which will be live on Netflix tomorrow.


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Apple’s Tim Cook: ‘A social dilemma, cannot be allowed to become a social catastrophe’

Apple gets serious about exploitative surveillance business models, and it’s about time

Six months ago when we first published “Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other” we were worried. Although we firmly believed it was a just war, and that the time was at hand for the rotten underbelly of the internet and, more than anything else, for the business model of Facebook to be excoriated out in the open, using the term “war” in conjunction with Apple seemed over-the-top and even inflammatory.

Read more: Facebook vs. Apple vs. Google vs. U.S. Gov: War of Giants is at Hand

We stuck with the title and now, looking back, it was accurate if not 100% polite. After new privacy features in iOS 14 and macOS Big Sur were made public, Facebook and Zuckerberg took it as an attack on its tracking-first-business model and fought back with some rhetoric about how Apple was going to harm small businesses.

The first feeble attempt at fighting back was a full page ad in the New York Times, the Washington Post, and other outlets, where Facebook alleged: “these changes will be devastating to small businesses” with the supposition that small businesses depend on Facebook’s darling invention; tracking-based advertising, and need it to build their brands and to sell products.

Read more: Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg

Missing from this self-serving logic is the price of this form of targeting and data collection – in dollars, literally billions of them charged to those same small businesses, and in the cost to virtually all “users” who’s privacy is sacrificed with little to no consumer benefit and many, many potential detriments.

This is not just some sort of scrap between rival companies, it’s all our futures at stake

With the salvo of clear and decisive comments made by Tim Cook at the Computers, Privacy and Data Protection conference, and in interviews with various magazines, the righteous and timely battle against demonstribly evil internet business models is for real now, with the unnamed but obviously targeted Facebook at the top of the list.

The quote from Tim Cook in the title above exactly captured the current reality: the excellent documentary titled ‘The Social Dilemma’ did not go nearly far enough in exposing the danger of surveillance based business models that should not be allowed to exist

Read more: The Social Dilemma 2.0: Follow the Money Edition

As if Facebook has ever been a friend to small business. The concept that has been clear for many years is that the surveillance capitalism, for the most part invented by Facebook, that Apple is now declaring war against, was always an obscene and disastrous one for every person on the planet, other than Mark Zuckerberg.

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform,”

Apple CEO, Tim Cook, speaking at the Computers, Privacy and Data Protection conference

However, with a vast power over almost all digital advertising (sharing, with Google, more than 70%) and no competition to speak of where anyone could go for “social media” access, 3-5 years ago it was hard to imagine how anything could slowdown, let alone stop, Facebook’s inexorable rise.

In what will be a huge theme for this decade, only giants can fight and hope to win against other giants.

Right now, as of Tim Cook’s declaration of war on the “data-industrial complex” and with numerous anti-trust and other legal actions against Facebook pending, it suddenly seems plausible that a real change, a much needed change, could finally come in the way that human beings communicate via that immense network of devices we call the internet.

“Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed.”

— Tim Cook

In an exclusive interview with Michael Grothaus at Fast Company Cook stated: “In terms of privacy—I think it is one of the top issues of the century, we’ve got climate change—that is huge. We’ve got privacy—that is huge. . . . And they should be weighted like that and we should put our deep thinking into that and to decide how can we make these things better and how do we leave something for the next generation that is a lot better than the current situation.” (emphasis mine)

This statement, though perhaps hyperbolic to some, is at the heart of our coverage of Apple, Google, Facebook and “Big Tech” in general over the last few years. In fact, this idea can go further and deeper as… “privacy” is just the tip of the iceberg and the predatory infrastructure that the data-collection and exploitation business model enables is even more dangerous and is a threat to the entire economy.

Of the new “Big 5” (Apple, Musk, Facebook, Google, Amazon) only Apple and the affiliated Elon Musk enterprises actually have proprietary products or products and services that benefit humanity in a concrete way.

Elon Musk has sustainable energy and sustainable transportation as stated goals of Tesla, while SpaceX, has reaching Mars (to give earthlings a second planet available in case we screw this one up) and, now with Starlink, building a second broadband internet backbone in space.

Apple, while on the one hand being inadvertently responsible for both Google and Facebook in different ways (more on that soon in a subsequent post), is at the heart of the real reason why internet business models and structures are key to our survival and to humanity’s ability to survive and reverse global warming by evolving, enhanced communication.

Apple is no longer just an electronic device maker. Software, hardware, A.I., possibly an electric car, and services are all merging and reaching what we call “Apple Singularity”. Apple has the potential to trigger a monumental shift in the ways we communicate online – networked human communication – away from the trash-filled nightmare of the present day – where three obscenely massive companies: Facebook, Google and Amazon, have built business models that do not rest on innovative products or services but on predatory systems that enslave users, gouge small businesses and do very little in adding benefit to humanity as a whole.

“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible. It is long past time to stop pretending that this approach doesn’t come with a cost — of polarization, of lost trust and, yes, of violence”

Tim Cook

What the three massive deadbeats do is make a small handful of individuals and shareholders very rich. Fortunately, the issues with these business models are finally being questioned. But this is only the beginning.

The unthinkable is now at least possible to imagine: a world where Facebook does not have unlimited power to take, and profit from, our data

Once a real understanding of the degree of inferiority of these models, when measured by the costs vs. the benefit to humanity itself, becomes clearer, the government regulation and involuntary changes forced by the market will begin and quickly accelerate.

It is the combination of the lack of substance or concrete contribution by firms with a predatory business model casing the harm, in ways that are partially invisible, up until now, and make them so dangerous.

The danger is social, political, and in then end affects our economy and the lives of nearly every person who uses the services of those companies. Which is very nearly the entire population.

The economic damage that is being caused by the business models invented by these companies is, much like global warning, so massive that it threatens the entire planet, but the lack of attention we are giving it is based on ignorance of the magnitude of the danger.

Apple and Tim Cook’s perspective is extremely important and key to lighting a spark to ignite fires that will burn away that ignorance. The “big-tech” world that Apple, led by Steve Jobs, had a huge hand in creating, desperately needs a shake up and it needs to start now. This has nothing to do with a handful of huge companies fighting over control of the internet – it’s not about one winning, it’s about further damage being stopped, and a new, better internet being allowed to emerge.

Now, Tim Cook and Apple are beginning a long battle to make that happen on behalf of all of us.


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All Apple TV+ movies and shows on Deck and Ready to Watch

Above: Photo Collage / Apple TV+

Upcoming slate for Apple TV+ Reveals gradual upward slope to content

Until now Apple TV+ is still a bit of an also-ran. With Disney having an incredible run and HBO max making waves with its new Warner Brothers deal, even as Netflix and Amazon continue to ramble on, Apple’s premium streaming service seems almost like an underdog.

One thing about Apple, though, they rarely go into anything without a lot of planning. In this case with upfront investments of over $6 billion, anyone signing up now, or still taking advantage of the free subscription offers, can rest assured there will be a steady stream (sorry) of new content arriving for the foreseeable future.

Not everything gets announced and given a firm release date in advance, with the production schedules still in a bit of chaos, but we’ve made a list of what will be coming up soon. Please scroll down to the bottom of the page if you want to see the shows that are already released and can be seen immediately.

Apple TV+ is releasing new movies in the next few months. “Losing Alice”, “Palmer”, “Cherry”, and Billie Eilish documentary “The World’s A Little Blurry” have been announced so far, please check out the trailers below:

Losing Alice / January 22, 2021

“Losing Alice” is a thrilling cinematic journey that uses flashbacks and flash-forwards in a satisfyingly complex narrative that takes the viewer through the conscious and subconscious of its protagonist’s mind. The series follows Alice (played by Ayelet Zurer), a 48-year-old female film director, who feels irrelevant since raising her family. After a brief encounter on the train, she becomes obsessed with a 24-year-old screenwriter femme fatale, Sophie (played by Lihi Kornowski), and eventually surrenders her moral integrity in order to achieve power, relevance and success. Through the prism of this female Faust, the series explores issues such as jealousy, guilt, fear of aging, and the complex relationships women have among themselves and each other. But above all, “Losing Alice” is a love letter for the still-too-rare female director.

Palmer / January 29, 2021

After 12 years in prison, former high school football star Eddie Palmer returns home to put his life back together—and forms an unlikely bond with Sam, an outcast boy from a troubled home. But Eddie’s past threatens to ruin his new life and family.

The World’s A Little Blurry / February 26, 2021

“Billie Eilish: The World’s A Little Blurry” tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album “WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?”

Cherry / March 12, 2021

CHERRY follows the wild journey of a disenfranchised young man from Ohio who meets the love of his life, only to risk losing her through a series of bad decisions and challenging life circumstances. Inspired by the best-selling novel of the same name, CHERRY features Tom Holland in the title role, as an unhinged character who drifts from dropping out of college to serving in Iraq as an army medic and is only anchored by his one true love Emily (Ciara Bravo). When Cherry returns home a war hero, he battles the demons of undiagnosed PTSD and spirals into drug addiction, surrounding himself with a menagerie of depraved misfits. Draining his finances, Cherry turns to bank robbing to fund his addiction, shattering his relationship with Emily along the way. Brought to the screen in bold, gritty fashion by visionary directors Anthony and Joe Russo, CHERRY is a darkly humorous, unflinching coming-of-age story of a man on a universal quest for purpose and human connection.

And here are the shows available to watch on AppleTV+ right now


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Apple Car Confirmed: talks with Potential MFG Partners including Hyundai underway

Above: Photo Collage Apple / Lynxotic

Following leaks and rumors, a more definitive statement from Hyundai

In December 2020, a Reuters story cited sources with knowledge of the project to confirm the existence of the long rumored “Project Titan” otherwise known as the “Apple Car”. Now, based on a statement from a Hyundai spokesperson, “AppleCar” is moving forward in the form of discussions with potential manufacturing partners.

Hyundai also confirmed to CNBC that discussions with Apple has begun, but added the caveat that they “understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided.”

This hesitation could stem from the possibility that the initial statement may have been interpreted as hinting that an agreement could be imminent, sending Hyundai’s stock 23% higher. The surge in the price followed a  report by the Korea Economic Daily which had implied that Apple suggested the tie-up and Hyundai Motor was reviewing  terms.

Apple doing what Apple does

Even after the Reuters report in December, many were still skeptical, and today the time frames being discussed are very conservative mentioned a 7 year time horizon, even while the Reuters report mentioned at least the possibility, however remote, that 2024 could see an actual release onto the consumer market. 

It is historically established that Apple often enters established markets for specific products and, in may cases, makes a ultra high quality, uniquely “Apple” version. EVs are now firmly established as the future of individual sustainable transport, but with Tesla having set the quality and popularity bar as high as it has, Apple will have a challenge ahead of it to produce a likely self-driving fully realized electric vehicle to match the state of the art in 2024 and beyond. 

At CES 2020 Hyundai unveiled new technologies they already have in development, such as EVs, driverless and even flying cars.

The fact that Tesla founder Elon Musk is now the richest man in the world, after removing that title from Amazon founder Jeff Bezos, is not a factor in the “race” to build the best software and hardware for the future of EVs, but is an added dramatic fact that serves as a backdrop to the intrigue.

And hey, wow, imaging having a variety of non-polluting, sustainable energy vehicles to choose from by the worlds top manufacturers and with Apple and Tesla battling it out at the high end to provide the best and most desirable.


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Apple Innovation in 2021 and Beyond

Apple had a big year – but how big will first become apparent in 2021

By now, it is not unexpected for the latest iteration of the iPhone, iPhone 12 in this case, to do well and even best the competition across the board in any given year. While it is nearly an automatic ritual that doubt will be cast, and the demise or at least diminution of the iPhone and Apple are predicted, nearly every year the opposite in the case.

Read More: Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

This year was different. There was plenty of doubt – but the surprise announcement of the M series of chips for mac and the even more surprising benchmarks and performance improvements pretty much obliterated the doubters. 

Not only that, but a layer beneath that headline news was a secondary layer of innovation and areas where long planned improvements came to fruition.

The first steps into a massive multi-year system software transition, one that will eventually merge the mobile operating systems of the iPhone, iPad, Apple watch, etc with the mac, moved seemingly ahead of schedule, with the huge improvements in iOS 14 and macOS Big Sur.

And all the various services such as Apple TV+ and many other offerings made huge strides as well. 

As a matter of fact, a list of all the upgrades, added features and new services and products would be so long and varied that the transcription is beyond the reach of a simple article such as this one. 

However, that alone is not where some of the biggest changes and most surprising evolutions have occurred. The real “action” so to speak is in the integration and unexpected by-products of the merging and deepening of all the new features and settings. 

Take for example the macs that feature the M1 chip. It is not the chip itself, not even the new operating system that has the most impact on the performance or usability of the machines. 

It is the integrated functionality of the various elements of the chips – Apple M1,  the first ARM-based system on a chip – composed of several different components including the CPU, GPU, unified memory architecture (RAM), Neural Engine, Secure Enclave, SSD controller, image signal processor, encode/decode engines, Thunderbolt controller with USB 4 support, all of which are made more powerful by the continuously upgraded software system.

This – a kind of invisible interactive and synergistic ecosystem – not only has at it’s heart the “whole widget” philosophy legacy of Steve Jobs, but also a new and insanely futuristic definition of “whole” which now includes these proprietary Apple chips (CPU, GPU, NE), plus A.I. / machine learning and system core operating as one continuously evolving and reinforcing “unit”. 

The future is already here, we just don’t see it like fish, maybe, never heard of a thing called water…

This new concept of the constantly increasing potential advancement in efficiency and power is not only the new standard basis for what constitutes computing technology at Apple, but will emerge as the ultimate re-definition of what “power” in computing means at all.

Similar to the internet – where the evolution and development is at stone age levels compared to where it will (and must) eventually reach in decades and even centuries, computing (or “personal” computing as it was dubbed in the last century) is also in very early and very primitive stages of evolution and this next step represents an early beginning, not a destination or accomplishment of a goal. 

Even Apple has stated that the initial transition of a unified operating system shared by mobile and desktop / laptop devices, iOS / macOS, will be years still in development and implementation. 

Meaning, in 2024 we may see the first real life trails and dissemination of a new kind of computing system, and, more importantly, computer assisted communicating, made possible by the complete integration of these hardware, software and A.I. advances. 

Just in time, because the threats of global warming, pandemics, political upheaval and economic disaster need, more than anything, enhanced learning and communication that can be aided, we must fervently hope, by improved digital tools. A better bicycle, so to speak. 


Fortunately, Apple has our back on this. And in 2021 more, much more will be revealed, if 2020 was any hint, of an exciting future not just for technology, but for the creative uses of it for the betterment of humankind. 


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Apple Car rumors fly: a Reliable Confirmation that One is in the Works has Emerged

Above: Apple Ad in Berlin’s KuDamm – Photo / Lynxotic

Rumors of “Apple Car” a.k.a. “Project Titan” jumpstarting its production dates

Reuters exclusive story quoting a variety of unnamed sources appears to have some validity

Starting on Sunday December 20th rumors began to fly citing one source that claimed an Apple Car, long in R&D would burst on the scene in “late 2021”. That batch of speculative information came from a Taiwanese report from the Economic Daily News, where an “insider” claims that there has been a ramp up of supplies for the production of components for the Apple Car, with a launch potential for third quarter of 2021. 

Then, on Monday, the Reuters story debuted with more realistic time frames and at least a few tidbits that appear plausible. The sources contributing to the story say that there is an Apple passenger vehicle in the works, under the long known codename “Titan” and that it will be aimed at the consumer market. 

This is, in and of itself, if true, a significant fact as speculation has revolved around a possible retreat into a software only realm or a foray into self-driving systems for commercial use, for example. 

Clearly an actual Car sold directly to consumers as an Apple branded product would be the most ambitions possible route into the space and also the most exciting. 

Rather than the obviously crazy 2021 timeline, however, the new report indicates a far more realistic 2024 projected launch and even mentions the likelihood of an even longer timeline due to complications arising out of the pandemic.

Even at this early stage, innovative details are being leaked

Other details put forth by the various sources included a new battery design (Apple does have some experience in the battery production area) that could “radically” lower battery cost while at the same time increasing the range of the vehicles.

“Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.”

—Reuters

The battery design, according to one source, is based on a “monocell” system which will “free up space inside the battery pack” by getting rid of pouches and modules that hold battery materials.

Based on this, and presumably other innovations, the car will have a longer range due to packing more active material inside the battery. LFP – lithium iron phosphate also may be used and would be inherently less likely to overheat and therefore be safer than traditional lithium-ion designs. 

Other details revolved around “lidar sensors” which are both being used in various self-driving systems and, coincidentally, are also present in iPhone 12 models. The sources say that Apple is both reaching out to companies that specialize in lidar tech and also continuing R&D on its own sensor designs. 

A project of this size and magnitude will surely engender more details and leaks going forward. Although seeing an Apple Car on the street may not be in the cards before 2024-2025 it is nevertheless a tantalizing idea to watch unfold, even if only via leaks and speculation at this point. 


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Facebook vs. Apple vs. Google vs. U.S. Gov: War of Giants is at Hand

Above: Photo ubisoft / Lynxotic

The battle is getting very public and will get louder and nastier

The full page newspaper ads taken out by Facebook, where they proclaim themselves the champion of small business and attack Apple directly are interesting and curious on many levels. 

It will take a series of articles to attempt to untangle the confusions and endless, often intentionally fostered, misconceptions that will most certainly arise in this battle of titans. 

At the heart of the matter is, however, the largest misconception humanly possible, the idea that these monstrously huge companies, and how they operate, are anything at all related to “normal”.

The fact that all of us have seen the role of the internet in general increase over the last 20+ years, and have therefore had to deal with, and in some cases, go through and cooperate with these behemoths, may be the status quo that has developed, particularly in the last decade, but it is without precedent on many levels. 

The size, power and influence is beyond comprehension and this clouds every issue

Before even beginning to contrast one giant against another one must first confront the very existence of entities of this magnitude. It’s fair to say that never in history has such a tiny group of companies, and by extension, individual humans, controlled so much of the economy and so much of that impacts the society and our experiences. 

This chart is not current. If it were the disparity would be far larger and even more astounding:

This information, for a human, is so out of whack that you would have to stare at this chart for days before it could even sink in. And, as it it only a chart of size, built on company market capitalization, the power and influence, which represents and ever larger disparity, is not represented. 

The dominance overall is so extreme as to be humanly incomprehensible. And by all measures the disparity between the big tech firms and “everybody else” grows literally by the second. 

If you are afraid of A.I., you’re too late, the world is already controlled by computers and software via these companies

Facebook is probably the best example to illustrate the problem of market power and dominance on a level that is so far beyond traditional methods of measurement that even government antitrust investigations are barely able to begin to access the potential violations.

“The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. “

— D.L.
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The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. Since the iPhone and later Samsung / Android revolutionized information and photo sharing, it has been accepted as a simple reality that Facebook controls nearly all the “social networking” that is done with that data. Why?

What is Facebook? Most would say they are a “social media company” but that can mean anything you want it to mean. They claim they are in the business of “connecting people” yet they derive massive wealth and profit from advertising, and “monetizing” their network, the largest network of “social users”, by far. 

And if they are interested in connecting people, then what do those people own of the network that they themselves comprise? That would be nothing. 

What say do they have in how they are used to “monetize” the network that they literally “are”? None. 

What trust do they have to surrender to the company, which includes Facebook, Instagram, WhatsApp and more (all controlled 100% by a guy named Zuckerberg)? 100%

“What ‘say’ do they have in how they are used to “monetize” the network that they literally ‘are’? None.”

— D.L.

Who authorized Facebook (or Google) to amass vast databanks of private personal information from a huge chunk of the world’s population, and use that data to amass fortunes of unheard of size using secret proprietary algorithms that they have zero requirement to disclose? Well, technically, users, inadvertently and without understanding, did. Otherwise: No-one. 

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Well, technically all of this was “allowed” via Section 230 of the Communications Decency Act, passed in 1996, and states that an “interactive computer service” can’t be treated as the publisher or speaker of third-party content. This, effectively, protects websites and “platforms” such as Facebook, from lawsuits in the case that a “user” posts something illegal. There are exceptions, for example, for copyright violations, sex work-related material, and violations of federal criminal law.

This fact does not remove responsibility for building a system that gives massive financial benefit to Facebook, Google, etc and very little, in reality, by way of return or influence to the “user”.

It’s as if a man figured out a way to use mental-telepathy to rob banks and could never be caught or prosecuted due to the fact that no one had ever robbed a bank that way before. And then he claimed that he should be allowed to continue doing it forever, with impunity.

Click Here to See “The Age of Surveillance Capitalism
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What would Facebook and Zuckerberg have if the billions of “users” stopped using its network? Nothing. 

How little sense this makes just goes on and on. There could be 100s of pages of similar questions and answers and the end result would be a slightly better understanding of the absurdity of the very existence of such a “service” or company or whatever this is.

Why absurd? In a nutshell, Facebook controls private networks that exist “inside” a more public network called, for lack of a better term, “the internet”. And, because of what could be termed a mistake of history they represent a dominant, near monopoly, in the “space” which in this case is currently called “social networks”.

The dominance and the definition of monopoly can be argued endlessly (and likely will be in the coming antitrust cases) but, in the end, the numbers don’t lie. Only one person benefits, in direct payments of trillions of dollars, from a near monopoly in social networks. The billions of people, the very people who are the network, do not. 

A bleak analysis, perhaps, but is there any light at the end of this tunnel?

The current increase in antitrust cases, both in the US and Europe, is a canary-in the-coal-mine moment and the wars over all the arising issues has begun and will go on for years. 

Read more: The Markup is a nonprofit newsroom that investigates how powerful institutions are using technology to change our society and a great place to learn more about it

The fact that Facebook is heavily advertising that they are the “good guy” while Amazon and Google do the same, is both ridiculous and sad, since “good guys” don’t have to buy ads to draw attention to that fact. 

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And the fact that these companies have already started, both in word and deed, to attack each other directly, is an indication of just how serious and all pervasive these mega-wars will be. This is just the beginning. 

Read more: How Apple Created the Tech Universe and it Finally Makes Sense

While none of the companies depicted on the chart above can be said to be without blame for the world of injustice and malfunction that is the internet, and by extension, our world, there is one company that stands apart from the others in so many ways and for so many reasons that they, amazingly, represent some hope within the madness. 

And, not coincidently, they are the one that is already being attacked, in print and software, as the wars begin: Apple. 

How Apple actually represents hope to clean up the tech universe that, arguably, they are most responsible for having created, is likely a hard sell with those that want to lump all these huge companies together. Because, after all, they are all huge. 

However, nothing could be further from the truth. More on this and other burning questions in our next episode, so stay tuned. 


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Official trailer for Billie Eilish’s upcoming Apple TV+ Doc: “The World’s A Little Blurry”

https://video.twimg.com/amplify_video/1338888269400948737/vid/720x720/qB9nSQ7R46e4EYx4.mp4?tag=13

Get an inside look into the life of 5x Grammy Award Winner 

Apple TV+ released the first trailer for “Billie Eilish: The World’s A Little Blurry”, the music documentary directed by R.J. Cutler.

The trailers gives fans a peak of what’s to come, centered around Eilish’s rise fame, offering behind the scenes of the inner workings of her highly successful album: “When We All Fall Asleep, Where Do We Go?”. 

There is also footage of Eilish off stage, doing normal teenage activities like getting her driver’s license, as well as scenes of her at home hanging out with her brother and collaborator, Finneas.  

Read More: https://lynxotic.com/billie-eilish-has-16-new-songs/

The documentary looks to give her ‘Avacados’ (her fanbase) a deeper and more intimiate look into Eilish’s world. 

Within the trailer Billie even explains why she occasionally sleeps in her parents’ bed…monsters. 

Along with revealing confessionals, there is bound to be some twisted humor Eilish can sometimes be known for. 

The Apple Original Films production was made in association with Interscope Films and will premiere in select theaters as well as on Apple TV+ on Feb. 26, 2021. 


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Facebook, Google, Antitrust and the All Pervasive Underestimation of the Big Tech Threat

Above: Photo Collage / Lynxotic / Adobe Stock

The opinions expressed “pro” or “con” regarding big tech abuses of power are both overlooking far more serious issues that lie beneath

After years of public and insider opinion gradually shifting from a state of wonder, awe and hero worship of tech giants and their founders and CEOs, toward a more skeptical stance, and now, finally, government action begins; the fundamental issues that lie beneath are still barely mentioned, let alone widely understood.

In a filing at the U.S. District Court in Washington D.C., on December 9th, 2020, the Federal Trade Commission, together with 46 states, plus the District of Columbia and Guam, alleged that Facebook employed anticompetitive tactics, allowing it to bully and bury its rivals. In a strongly worded brief it recommends that the massive company be broken up, specifically by divesting itself of Instagram and WhatsApp.

While past antitrust cases were complex and difficult to understand fully, particularly for the general public, from the little known A & P case in the 30s and 40s to Standard Oil and Ma Bell / AT&T, in each case there were complex issues to address.

However, one simple thing tied them together that could be understood by virtually anyone: businesses that have a win-at-all-costs approach to business tactics and then achieve monopoly power almost always use that power to fulfill ambitions based on self-perpetuating greed at the expense of society as a whole.

Many, from all walks of life, particularly in the U.S., worship the ethos of “winner take all” and even if they are at the lowest levels of the economic ladder still cheer on the most ruthless and morally bankrupt “winners” as heroes, using a bizarre logic, that somehow they might one day see themselves in the winners circle.

This perspective is similar to societies where dictators, such as Ferdinand Marcos in the Philippines, or emperors are worshiped fervently by the very people that are most exploited and downtrodden under their regimes. Perhaps this is a hardwired genetic human trait, impossible to alter.

In the case of tech giants of the internet era, beginning with Microsoft and its antitrust case, a similar dynamic is no less present, and, no different from the steps that dictators take to encourage obedience and worship from their subjects. In this case it’s massive amounts of money and power used for required self-serving PR and the brutal economic repression of any dissenting voices.

Try to find a book on Amazon’s Jeff Bezos that is not a hero-worship nonsense-title purporting to offer you a way to become a “business genius” like him. You will find a few exceptions, of course, these purporting to offer “hard-hitting” investigative journalism and a sober look at the “real facts”.

These will be watered down, meekly subservient, weak and impotent tombs barely scratching the surface of any negative perspectives on the real problems Amazon and its founder have created, not only for millions of people around the world but for society as a whole.

Even among those that are the most incisive and have a real desire to “dig-deep” and reach the roots of the real problems, there is often still the a priori assumption that somehow, the 26 year evolution of business models that could “succeed” in internet and software based business are to be measured on a scale that presumes that the business models themselves are basically valid, simply because they were able to survive and create massive, nearly immeasurable, wealth for a tiny handful of individuals. .

Taking into account the pervasive pro-big-business bias, it is a miracle in a sense, that the public opinion has shifted so far, to the point where antitrust actions can be seen as valid, by enough of the public at large, that these giant monopolistic tech companies are called into question at all.

The miracle, if we call it that, is only a reflection of just how purely evil and out of control the situation has become, and how many people have been harmed, and in how many different ways this harm has occurred.

From teen suicides to thousands of bankrupt and struggling small businesses to privacy rights trampled in the dirt, the list of abuses and harm, if it were ever brought to light, could fill a thousand page treatise and would read like a recounting of the atrocities of war.

And then there’s the fact that the war is fought with computer code and over territory that has no physical address

Much as collateralized debt obligations and other arcane “synthetic” financial products nearly collapsed the entire world economy in 2008, partially due to the intentional complexity, which served only to hide the stupidity, complex computer algorithms are now at the heart of an ever larger and even more dangerous economic debacle that continues to unfold.

And much of the lack of any pushback against this is the simple ability to hide behind the complex computer methods and concepts that have allowed tech giants to build an even bigger and more dangerous kind of monopolistic behavior than even the so called “Robber Barons” of the Gilded Age.

Even those, in government or in the press, who are pushing back are doing so with, apparently, little understanding of the real dangers that are buried in the code and in the tricks used by very sophisticated, technologically educated people in control of these trillion dollar behemoths.

For example, Facebook is already claiming that the government should not be able to question the acquisitions of Instagram and WhatsApp because they already approved the mergers at the time they happened.

In his excellent article published on medium.com , Will Oremus points out:

But I looked up the FTC’s public statements following those reviews, and it states explicitly that the matter should not be considered permanently settled.

“This action is not to be construed as a determination that a violation may not have occurred,” the FTC’s closing letter said. It added, “The Commission reserves the right to take such further action as the public interest may require.” Facebook did not immediately respond to a request for comment.

Also in that article, titled; ‘Competition Is for Losers’: How Peter Thiel Helped Facebook Embrace Monopoly the idea succinctly embodied in the title which refers to a Wall Street Journal piece on Thiel’s book “Zero to One” which he describes as having been “embraced as a business bible in Silicon Valley and beyond” and quotes from including this characterization:

(Thiel) made the case for monopoly as the ultimate goal of capitalism. Indeed, “monopoly is the condition of every successful business,” he asserted. With it, you’re free to set your own prices, think long-term, innovate, and pursue goals other than mere survival. Without it, you’re replaceable, and your profits will eventually converge on zero.

And this provides the context within which the current struggle unfolds. To understand the real dangers of the total domination of the internet, which has become the vital lifeline of our economy and social existence, by a handful of trillion dollar companies, that not only embrace limitless greed and dictatorial status within their industry, but see it as the divine right that they hold, and believe they are entitled to aspire toward without interference.

And in another context such behavior would be known as immoral, destructive to society and social justice, and if the laws are adequate to apply; criminal.

And there’s the rub. The antitrust statutes, possibly already inadequate to take on this new kind of robber, have also been weakened since the 80s. Add to that how the pre-existing biases are heavily slanted toward minimizing any accountability for such behavior and is follows that any real reform must rise from the public at large.

The birth of the internet was anything but immaculate

The tragi-comic farce of the story, when seen through the lens of internet history, is how Facebook, Google and Amazon all followed the same absurd arc.

From “underdogs” with massive losses and no income to ridiculously “valuable” “FANG” members championed from the rooftops as heroic winners of darwinian battles to build out the internet for profit. And, finally, after decades of unfettered expansion, being seen more and more for what they are: profit-seeking scams using each a different method to restrain competition and destroy the most valuable asset humanity has ever built: the internet itself.

The complexity of the scams is still the most useful cloak for them to hide behind, each with a different insanely complicated way to force what is a public asset, the internet, into a tool for private greed, at the expense of any real innovation. And the victims are not the competitor firms that they might have destroyed (or bought), but rather the entire population of any territory that they control, with North America being the center of the empire.

The question asked for example of Google or Facebook should not be, “do they provide any services from the public can benefit, in exchange for their obscenely privileged monopoly control over “search” and “social networking”, respectively. The question should be “are they the best possible solution, from the perspective of what is in the best interest of society, for those extremely important functions in our new digital world.

It is not enough to say that “consumers have chosen” each as their go-to tool. If any company or group of companies could do a better job of enabling humanity to communicate, interact and become educated via the internet, why should those other solutions be buried forever under a mountain of greed and self-interest?

This is the infinitely elusive point: No different than Bernie Madoff, the damage they have wrought, by destroying what could have been, will only be understood once they are either gone or forced to cease what they depend on for domination, which would lead to their ultimate demise over time, just as Peter Thiel himself stated:

Without (a monoply), you’re replaceable, and your profits will eventually converge on zero.

Or as Jeff Bezos explained, in what his become his predatory raison d’être: The competition is always one-click-away. This makes every other online seller, in his view, an enemy that must be destroyed at all costs, no matter how small, no matter how weak.

In this sick paranoid view of the world it is truly an all or nothing struggle for survival, with death of all competitors, literally and figuratively, the only acceptable outcome.

With this mindset at the heart of these companies, and with the government and most of the press taking a milk-toast submissive approach (in contrast) the struggle to rein in these monstrous, utterly corrupt empires, will take years if not decades.

However, 2020 will always be seen as the beginning of the end the the gruesome mistake of history that these companies represent.

Companies that achieved dominance and monopoly control of a system meant for public benefit, through the most destructive methods they were able to devise, and then redoubled efforts infinitely to expand using those same destructive and corrupt methods.

In the end there is only one power large enough to intervene, as already at their current size, and while, like a virus, they double in power and economic domination almost annually, and that is the power of the billions that use their platforms everyday. Change will arise when they have damaged themselves by damaging the very societies they prey on, and once damaged, those societies will have no choice but to shed them like the murderous parasites that they are.

That will not happen anytime soon. The general view of these companies, is still very mild and forgiving. And it’s important to note that each case is different and this article applies only to Facebook, Google and Amazon.

Just as most have either forgiven or forgotten the massive bailouts that criminal companies were gifted during the 2008 financial crisis, the perception that these massive tech companies are at worst mildly anti-competitive and at best harmless and just practicing good, successful capitalism, will not be changed overnight.

It can only come after much more pain at the hands of this corrupt system that currently controls the internet, and therefore, our digital lives.


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AirPods Max Out: Journey Into Sound

Video by Apple Showcases Product experience

Released to fanfare just in time for last minute holiday shopping, the AirPods Max headphones are getting attention, not all positive, but one thing’s for certain, they are beautiful to behold. If they sound nearly as sleek and smooth apple may have something going on. Check out the video for more.


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New Apple AirPods Max achieve Beauty sans Noise for a Price

https://youtu.be/FXI_-OesT3A

Bose and Sony have a new competitor in the Noise Cancelling over-the-ear category

In 2020, Apple has released and announced new products and features at an unprecedented rate. In a continuation of that trend, today they added the AirPods Max which feature: “wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more” according to the official press release. 

As of the day before the announcements the leaks began to be confirmed and speculation of other products faded, as it was clear that December 8th would be the launch announcement for AirPods Max.

Availability begins on December 15th (shipping) and the price is an admittedly hefty $549 (US). 

A big year winds down with many new product details still to be revealed

Although some outlets speculated that other products, or news about upcoming releases would be forthcoming, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.

For that reason it is unlikely that other news, not including unofficial leaks, would will be added. 

With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple. 

There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.

AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.

Though typically Sleek and doubtlessly Luxurious, some questionable issues have been identified 

The new headphones, the first over-the-ear model by Apple (other than Beats) weigh 13.6 ounces (384 grams), which sounds acceptable, but  compared to other over-ear noise cancelling headphones on the market, it is at the higher end of the range.

Next question: what if you want to use with a cable, rather than wirelessly via bluetooth? On a plane there if seldom, if ever, any way to use with a film via bluetooth, for that reason an input jack or other way to connect with a standard airline connector would be useful. Naturally a third-party adaptor is possible but that not an elegant solution. For example Sony, Bose, and others have solutions for this, but AirPods Max would require a work-around.

If your battery charge is depleted, an alternate way to still at least listen to music is something that may be useful. Of course, the noise cancelling system would require power so this is not something that would be idea anyway, but for those “emergency” situations where you want to use your AirPods Max as basic headphones in a pinch, that would also be a reason to wish for the alternate cabled option. 

If all this sounds a bit nit-picky, that’s what happens with a beautiful and expensive product and lots of scribes out searching for pros and cons to discuss.


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Apple’s Design and Features Video for AirPods Max

A big year winds down with many new product details still to be revealed

Although some outlets speculated that other products releases, or news about upcoming releases would be forthcoming, however, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.

For that reason it is unlikely that other news, not including unofficial leaks, would will be added. 

With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple. 

There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.

AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.


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Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

Photo / Apple

An eco-system about to emerge at a level beyond what any other company can match

The ultimate superiority of the “whole widget” concept at Apple: making not only the computer or device, the system software, add on software, and now, with the M1 chip, even the most important components that power the “widget” is something we’ve been writing about for years. 

With the release of the first macs powered by M1 chips, it was surprising, even to adherents inside our building, just how dramatic that superiority is turning out to be, and how quickly it has been confirmed in real-world tests. 

The focus has, rightly, so far been on benchmarks and tests using various software in typical real world situations. The consensus on the results has been in general; “astounding” or “amazing” or “shockingly good”, nearly unanimously. 

Why this has far more to do with the overarching “whole-widget” ecosystem than the traditional stand-alone cpu / gpu / architecture, however, seems, at least partially, lost in the brouhaha.

The layers of “synergistic” (not a word used by Apple) interaction and integration between the cpu, gpu, machine learning, code within the system, and, initially, the apple applications that are either free or standard paid software such as Final Cut ProX or Logic Pro X are where the real magic happens. Other developers such as Adobe, are going to have M1 optimized versions out soon, as well. 

While the long vaunted Moore’s law at a virtual standstill for nearly a decade, the timing couldn’t be better for Apple’s revolutionary “revenge of the turtle” strategy – where a long term end-game they have been working on the probably at least a decade comes to fruition – big time.

Looking ahead, even more exciting possibilities are beginning to emerge

All this leads to today’s headline, courtesy of Bloomberg. I can summarize but let’s quote directly the introductory paragraphs:

“Apple Inc. is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel Corp.’s fastest.

If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren’t yet public.

For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.

With today’s Intel systems, Apple’s highest-end laptops offer a maximum of eight cores, a high-end iMac Pro is available with as many as 18 and the priciest Mac Pro desktop features as much as a 28-core system.” 

-Bloomberg

Buckle up, Sunshine, the worm has turned and soon there’ll be no looking back

The bottom line here is: If you think the M1 MacBook air is faster, take a seat cause “you ain’t seen nuthin’ yet”. But this emphasis on the chip itself and various stats, such as, the number of cores, etc. belies just how backward the entire industry is, and how ground breaking the total concept is that Apple has planned to roll-out over, roughly, the next two years. 

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The most radical reality of this, that is in many ways so hard to comprehend, let alone explain, is that this is a “virtuous battle” that is being fought on so many different fronts simultaneously, that the actual outcome, should the potential be realized in full by 2022, goes far beyond what can be imagined today with regard to what a “computer” or “mobile device” is.

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The unification of the various system softwares, between iPhones, iPads, Macs, as well as peripheral devices such as Apple Watch, Apple TV and even the HomePod mini, will be combined with increasingly powerful “A” and “M” chips and that combination will be even more improved by integrated machine learning upgrades and applications that are specifically coded to maximize the benefits of the entire inter-dependent system, meaning the systems within each device and the larger ecosystem of devices, machines and software.

This is not Apples to Oranges, this is Horses to “beam me up Scotty” in magnitude. Don’t believe it? Check back in 2022 and we’ll talk…


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Apple leak: Hardware Reveal Event Likely on December 8th

Photo Collage / Lynxotic

Hints and Leaks are becoming commonplace – this time it’s the features that wow

Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.

What product(s) might be launched?

 It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.


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MacOS Big Sur: Apple’s Ultimate Ecosystem Triumph is almost here

Photo / Apple

Apple software upgrades are now so deep and extensive that it will take months to absorb the potential benefits

Mac OS upgrades, which have been free going back more than 20 years, have been bordering on spectacular recently, but also do carry some dangers. Early adopters have been known to experience buggy not-100%-ready-for-primetime features that do, however, generally get fixed fairly quickly once live bugs are identified. 

The upside is that there is, just as in the iOS systems, a literal cornucopia of free built in apps and features most of which benefit from the periodic upgrades.

As a matter of fact, many, many of the improvements are not detailed or listed in any manual and not used in the marketing materials for the free software upgrades. As the saying goes, they just “work”.

Read more: How Apple Created the Tech Universe

Probably the biggest of these invisible improvements, one that spans multiple apps and functions is the now, fully established, system known as iCloud. Born as “Mobile-me” and a nightmare until about 3 years ago, this system for syncing across all Apple devices, apps and software has become a powerhouse that has no comparable rival.

An evolving system nearly two decades in the making

The idea, sometimes maligned as overkill, is simple in theory. An Apple aficionado might own a desktop mac such as an iMac, Mac Mini or Mac Pro. For travel; a MacBook Air, Pro, etc, an iPhone (of course), an iPad and, whew, maybe wear an Apple Watch. There might be an Apple TV unit in the house and perhaps a HomePod mini (and so on!).

All of these can benefit from iCloud. Many functions, particularly with the Apple Watch, for example, are mandatory and help to link various functionality between devices. 

But where this software enhancement has really begun to shine is when using built in apps that have a version on both the mac family and also within iOS and iPadOS, such as Notes, Photos and, of course, Safari.

Read more: Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Although these have been around since Yosemite and have had the benefit of iCloud Sync since at least that time, with Catalina they really started to function at a very high level. With Big Sur the potential is off-the-charts. 

One caveat that is still a work in progress is the need for identical, or nearly identical, functionality across all devices (mac, iPhone and iPad at least). For the photos app this is nearly the case but for Safari and Notes there is still a way to go before all functions match on every device and OS. 

Of course, this is the very lofty goal, already underway with the new M1 chips and the gradual goal of total interchangeability between macOS and iOS / iPad Os.

Many actions are still more functional on a mac than on iPhone or iPad: but that’s changing

Much attention is paid to the idea of using and featuring iOS apps on a mac, but for practical applications it is the ability of the software on iOS devices to have all the functionality of the macOS versions that is even more important and desirable. 

A great example, and a glaring one, is Safari. Differences between browsing on a mobile platform (with iPad being a sort of in-between experience) and on a desktop or laptop can be frustrating and difficult.

For surfing news or browsing static content the differences are not significant, but if you start trying to do banking, or eCommerce or other more complex tasks you can hit a brick wall. 

Read more: The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

Much of this is on the server side where the websites themselves either block or are not compatible with all versions of Safari in every OS version. 

However, particularly on iPad, there should be an eventual ability for Safari on iPad to emulate laptop / desktop browser specs for those purposes. And, with macOS Big Sur that is already nearly a reality. 

Similarly when using the Notes app, which we do at Lynxotic extensively for story development and shared processing, the functionality is nearly seamless between macOS Big Sur and iPad or iPhone. 

As a matter of fact, the differences are so minimal that, when switching between devices, finding a “missing” function, such as the ability on an iPhone to format the text into Title, Heading, Body and so forth, as you would do in WordPress or other text editing system, it is a shocking experience. 

Beyond detailed individual features it’s the overall end-result that’s astounding

The overall experience from mac to mac – when using full iCloud Sync, is that you can move from machine to machine and a have 100% seamless transition. Although some files can be specially segregated by machine, if you choose, making them only available locally on that machine, this is up to the user.

You can have an expanded iCloud storage limit added to your account (2TB is currently $9.99) and have access to all files on all machines and devices. 

Although still not 100% functional in all situations, even the files app and iCloud storage system on the iPhone can access and store all files and allow you to save or access many important documents on the go. 

Starting with macOS Catalina, and now even more with Big Sur, the invisible and seamless “clone” experience when moving from desktop to laptop has been very functional and hugely beneficial, and now the iPhone and iPad are rapidly realizing a similar potential. 

Shared Albums in photos, Shared Notes, Safari’s vast and ever improving ability to safely  store 1000s of passwords and other site specific data, obviously the huge privacy upgrades, and soon, the identical user experience for all these apps across all devices, this amounts to a must-have success in software that easily matches the acclaim that the new hardware built-in with the new M1 chips have rightfully received. 

The future is coming, faster than you think, and that’s a good thing (in this case)

Another big, I mean huge, factor that is coming into play with Big Sur and the various OSs, is the emergence of machine learning and “over-the-air” updates, including some that are unannounced and take place within individual apps without requiring user interaction.

The photos app is a huge example of this but the phenomenon is also spreading into other built in software. 

Read more:iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

This means that improvements in functionality and sometimes even added features are taking place faster and can be major, even between the official updates themselves. 

In the end the “whole widget” approach will provide benefits so astounding that a user of Apple products will be in a “universe of capability” that has no comparable alternative and certainly no rival. 

The improvements across all apps and functions are so vast that it would take thousands of pages to catalog even a fraction of them – basically it is better to do what we have always done with Apple system software; wade through while learning by doing and rejoice each time the “singularity”, that is now a stated goal, becomes a little bit closer. 

With macOS Big Sur, your mac via iCloud and your other Apple devices are now already a vastly more powerful network of tools working together than they ever could be separately. 


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Amazon declines to join Google, Facebook and Microsoft in French “Tech for Good Call”

As antitrust suits loom, a digital tax appears as additional government option

Related to French “digital tax” hopes, and which may have future repercussions for other tech related regulation attempts, Google, Microsoft, and Facebook have” signs on for the “Tech for Good Call”. Amazon has declined which Apple continues to negotiate, according to reports. 

A list was released by the French government with signatures of 75 executives of tech companies who have signed up to the initiative so far. Notably, the list included Google CEO Sundar Pichai, Facebook’s Mark Zuckerberg and Microsoft President Brad Smith. Amazon’s Jeff Bezos and Apple’s Tim Cook were absent, however. 

Read more: Apple is Coming: Facebook, Amazon and Google Surveillance facing US scrutiny and danger from New Software

For nearly three years President Emmanuel Macron of France has attempted to  convince  tech giants to begin collaborating with governments to seek remedies for a list of global challenges. Examples are; fighting hate speech online, preserving privacy or paying a so-called “digital-tax”, presumably to offset negative economic effects of the overwhelming dominance of big tech.

Reuters reports that Macron’s advisers said on Monday that the president had asked tech companies to sign up to a new initiative called “Tech for Good Call” underlining principles for the post-COVID world. This development comes as “anti-big-tech” sentiment is increasing, particularly during the massive profit spike the giants are enjoying due to a devastating world-wide pandemic.

A general publicity based initiative could be leverage for negotiations to rein in tech giants

Also, according to Reuters, the “Tech for Good Call” includes a non-binding pledge to “contribute fairly to the taxes in countries where (they) operate”; refrain & prevent  the dissemination of “child sexual abuse material, terrorist or extreme violence online contents”; and “support the ecological transition”, in addition to other things.

Read more: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare War

Though not legally binding, it is expected that the French will use this tentative agreement to in negotiations during upcoming global forums on regulating Big Tech.

In addition to antitrust suits underway in the US and Europe, the idea of a “digital tax” is being explored and attempted with France and Australia leading the way.

In an article in today’s Wall Street Journal, citing multiple sources, that federal and state regulators are preparing four or more antitrust cases against the two online giants, separate from the antitrust case that the DOJ and 11 states launched against Google in October

The building chorus for regulation against Google and Facebook stem from the extremely dominant position each holds online, with Google having near total control of search traffic and advertising, while Facebooks monopoly in social media concerns its use of that position to monetize private data through advertising.

Also, according to Reuters, the “Tech for Good Call” includes a non-binding pledge to “contribute fairly to the taxes in countries where (they) operate”; refrain & prevent  the dissemination of “child sexual abuse material, terrorist or extreme violence online contents”; and “support the ecological transition”, in addition to other things.

Read more: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare War

Though not legally binding, it is expected that the French will use this tentative agreement to in negotiations during upcoming global forums on regulating Big Tech.

In addition to antitrust suits underway in the US and Europe, the idea of a “digital tax” is being explored and attempted with France and Australia leading the way.

In an article in today’s Wall Street Journal, citing multiple sources, that federal and state regulators are preparing four or more antitrust cases against the two online giants, separate from the antitrust case that the DOJ and 11 states launched against Google in October

The building chorus for regulation against Google and Facebook stem from the extremely dominant position each holds online, with Google having near total control of search traffic and advertising, while Facebooks monopoly in social media concerns its use of that position to monetize private data through advertising.

“The supportive chorus of elected officials is giving assurance to [the U.S. Department of Justice (DOJ)] and the [Federal Trade Commission (FTC)] that they have the political support they need to blunt [the companies’] efforts … to pressure the agencies to back off or water down their cases,” former FTC Chairman William Kovacic told WSJ.


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Small Business Dilemma: are Big Solutions Hiding in plain sight?

https://cdn.useriver.com/RiverTrailer_v2.mp4

Above:Content Discovery App – River video Clip Introduction

An Unlikely Holy Grail: User Sophistication and the Will to Exist Online

In late 2018 a small firm was looking into opportunities in organizing an online co-op for small businesses (CSSinc), similar to the co-ops created by farmers during the great depression. Where else to start than a trade show of more than 1000 small businesses in Las Vegas. In an informal test, they checked all the web sites listed in the show directory as an indicator of the state of web sophistication among the participants.

Story Cover feature image by Joshua Chun 

Shockingly, nearly 90% were either primitive and barely functioning or not functioning at all, yielding a 404 error or “site not found”.

Read more: How Apple Created the Tech Universe

Naturally the 10% that were functioning, a few of which at a high level, were all the largest companies attending the show. With costs to set up, and even designing a company web site, at an all time low, why would so many pass up the opportunity to make use of this powerful tool?

‘This is Water’  and the internet dilemma that has swallowed the world

From The New Yorker:

In 2005, David Foster Wallace addressed the graduating class at Kenyon College with a speech that is now one of his most read pieces. 

In it, he argues, gorgeously, against “unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.” He begins with a parable:

There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What the hell is water?”

This oft quoted passage is about how the world around us can be easily misunderstood by lack of awareness. And, maybe, by the lack of any perceived need to notice what’s really going on. 

The two most shocking things about the anecdote above, regarding 90% of small businesses lack of internet presence (or sophistication), are how this could be the case after more than 20 years of the internet being at the center of commerce and, well, life, and what it says about the “water” we are all swimming in. 

Read more: Apple Search is Coming: Google, Facebook & Amazon Surveillance

2020 is the year that the internet became even more important for all our lives. Less obvious is that it is also the year that the problems and obstacles are more important than ever to overcome, and that starts with seeing the water we are all swimming in. 

The Social Dilemma’ is also a Small Business Dilemma

In this acclaimed documentary (available on Netflix) a lot of both problems and solutions focus on the dangers of the current giant-tech dominated internet environment on the “end-user” and the general public. 

The Social Dilemma on Netflix

While that sphere of influence is a serious and growing problem, it is the control and domination by a few massive companies, to the virtual exclusion of smaller businesses, that, to a large degree caused the sick, twisted inequitable and unfair system in the first place. 

The relative size imbalance is literally so massive that it is rendered incomprehensible, and, like water to the fish mentioned above, invisible. 

A happy shiny logo of, say, coca-cola, looks just as harmless (or menacing, depending on the perspective) as that of Amazon or Facebook, who may be hundreds of times larger in market-cap than the soft-drink giant with long history as a “big” American company. Size of this magnitude is impossible to conceive of by most of us.

But the perception of the giants that control the internet as harmless, or even beneficial and to be admired, is rapidly changing. Therein also lies the potential for probably the only hope of positive change for small business and for society in the US and across the globe. 

A Revolution of Perception is Required and already Underway

Part of the problem, one that is growing, admittedly, every day, is the sheer scale of the inequity and corruption. Why even try, as a small business, to go up against the giants that “own” the water we swim in?

Ultimately what is necessary is a sea-change (forgive the continued metaphor) within overall population, both consumers and small businesses. And that starts with the perception that it is the “people” that decide how and what the internet will be who will be “permitted” to interact. An Algorithm own as proprietary secret software by an internet behemoth? Or a decentralized more kaleidoscopic solution that was an inherent promise from the initial days of the internet’s creation?

The signs of change are all around. The “direct to consumer” trend that has produced massive success stories also paved the way for the emerging system of smaller companies being able to reach out directly and actually do business with customers with, sometimes, minimal involvement of the giants. 

The signs that this can work are gradually being seen – shopify’s success in offering software and services to businesses wanting to establish a direct connection to buyers is a growing trend. There are many other companies that have recognized the trend and are trying to ride this wave toward a different method of communication between businesses and so-called consumers. 

Here are some examples of companies that are taking a new approach to the way we communicate and interact online:

However, the ultimate driver of positive change in the internet will be the increased sophistication of users, both professional and at the individual level. 

User Sophistication and Trust: an unlikely but all-important Grail

Facebook, Instagram, Pinterest, Twitter, TikTok and more have all embraced direct in-app-shopping as a way to expand beyond content.  Even Google has started a program to allow buyers to purchase from search results without leaving the platform. While these initiatives are all coming from the giant tech firms themselves, they are, ultimately, sowing the seeds of their own demise. 

They are, in essence, teaching buyers to forego the now standard system of choosing between Amazon and “the rest” in online shopping. This choice, helped along by billions in losses to subsidize “impossibly low” prices plus free shipping paid for by Amazon’s loss-leader strategies, was never a fair or realistic one and created the massive, unsustainable imbalances in online commerce we see today. 

The massive and very real paranoia of the giant companies is based on the clear and deep understanding that the competition is always “1-click-away”, which is the unfulfilled promise of the internet in the first place.

D.L.

The greatest obstacle has never been the massive price-dumping schemes or even the sell-at-a-loss free shipping concept that kept buyers from having a second choice in e-commerce. It has been the lack of user sophistication of the sellers and the buyers in the online forum which prevented easier movement from one online option to another. 

The massive and very real paranoia of the giant companies is based on the clear and deep understanding that the competition is always “1 click away”, which is the unfulfilled promise of the internet in the first place.

So called “moats” and systems to block users from initiating and exercising choice are built-up and keep getting deeper and more complex. But sophisticated users can, and eventually will, easily just opt-out at any time, when alternatives that they prefer begin to proliferate. 

And there is a growing and invisible ocean that already exists all around us. As far-fetched as it may seem “the ocean we swim in” will one day be in no way similar to the deeply problematic one we swim in today and a thorough a change from the bottom up as well as the top down will, finally, bring about a new era in online communication and commerce. 


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How Apple Created the Tech Universe and it Finally Makes Sense

Above: Photo Collage / Lynxotic

The Origin of Everything is Shrouded in Mystery – looking at Apple’s history yields many clues, however…

PART I of a 3 PART SERIES:

Given the sheer size, breadth and power of the various “Tech Giants” as they have become known, many, if not most would be skeptical if an assertion were put forth that all of them were a direct product or outgrowth of Apple.

Click to see “Steve Jobs
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Although there is almost constant complaining that Apple is not the innovator it once was, or that they sell overpriced and overrated products, with more marketing than substance, tracing back through the history of tech a very different story emerges. Further, all the way to the present a pattern holds true that traces all big tech back to Apple in a direct route from at least 1984 or earlier.

The whole story is long and somewhat hidden; and it diverges from the accepted notions of how the massive empires of tech came about. In the end it is almost impossible not to see the behemoths now known as Microsoft, Google, Facebook and others as little more than incidental occurrences, spawned the wake of Apple’s growth and innovation.

Apple is an entirely different company from what it seems from the point of view of the masses & the media. For example, just as now we have Biden vs. Trump we once had Jobs vs. Gates. You can decide which is which. Perhaps today it seems like a stretch, but up until around 1998 the two were considered opposites and as compatible as oil vs. water.

https://video.twimg.com/ext_tw_video/1326262361900998657/pu/vid/1280x592/4NJDOGbF7eYtHJBu.mp4?tag=10

Above: vdieo Clip from the “One More Thing 2020 Event and Video Still Photo Collage / Lynxotic

There have always been a huge number of people who are offended by the high-price high-quality ethos that Steve Jobs created and that the company carries forward to this day. 

Steve Jobs Steve Wozniak with the Apple 1 prototype

Much like Tesla owners are heckled by Toyota, Ford and Chevy pick-up truck owners, Apple has always had an army of detractors. And while for many years it was Windows / PC users now it is Android and Samsung. But if you set aside the Apple-derangement Syndrome, sister affliction to the fabled “Reality Distortion Field” there are some fascinating theories that could be put forth showing that Apple and Steve Jobs are the ultimate source of all tech since the Garden of Eden, or at least the 70s.

[Readers note: there are many accepted truths and fabled stories that will be addressed in this article. These are, at times considered “fact” and at other times questioned openly. If it bothers you when either of those choices are made to suit the narrative, you may, of course, opt-out at any time. All attempts have been made to remain true to historical fact, but no claims or guarantees are made of perfection.]

In The Beginning there was… XEROX?

In the beginning there was Xerox Parc. From that private think-tank of a copy-machine company emerged two incredible discoveries; the Graphical-User-Interface (GUI) and the Mouse (mouse). In the fable Steve Jobs is invited to visit in late 1979, to gather knowledge from the computer scientists and R&D gurus and later decides to “steal” everything he sees. Xerox, on the other hand, continues to believe that copy machines are the real future.

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This fable / anecdote is often used to illustrate that Steve Jobs and Apple deserve no credit for the ultimate ubiquity of the software that emerged from the GUI concept and, the mouse that came about cause of the… mouse. It is also said, or at least implied, that Microsoft was fully justified in stealing anything and everything they could from Apple software innovations because “Steve did it first to Xerox”. These kinds of rationalizations are the reason why Apple is still, to this day, not recognized as the source for all tech in the universe. 

The more accurate take on this origin story is that Steve Jobs was the first to recognize the ultimate importance of the GUI and mouse combo (after all Xerox never made any real commercially viable attempt to make and market the discoveries from its own R&D) and that the future of the tech world would be built on the bedrock of these early innovations. 

“…In fact, turning expensive, hard-to-use, precision instruments into cheap, mass-producible, and reliable commercial products requires its own ingenuity and creativity. This marketplace intelligence is different from, but not inferior to, the intelligence of the laboratory; it just gets far less attention by journalists and historians. In the case of the relationship between the work at PARC and the development of the Macintosh, this blindness leads us to underestimate the originality of Apple’s own work, and the differences between the Alto and Macintosh. “

Alex Soojung-Kim Pang, author of “Making the Macintosh

Further, at the time Bill Gates was madly in love with the wonders of MS-Dos and in particular the money he could bank in licensing it to IBM and all bidders… It was only years later in 1985 when he famously decided to steal the GUI_ Mouse based system software apple was using, in spite of his promises to refrain from stealing when he was shown the secrets during his fabled meeting with Steve Jobs to discuss word and excel, early versions of which were already on the Macintosh. Hence the echos of “Steve did it first to Xerox” became the rallying cry for all those that seemed to justify the direct theft of Macintosh OS to create the clunky-named system called “Windows”. 

This story carried on throughout the 80s and 90s and, all the while, a 1988 lawsuit was pending resolution, which has at its center the accusation, by Apple, that Windows 1, released in November 1985, was directly copied, a.k.a. inspired by the Macintosh OS. In the end, in another famous fabled incident, the suit was settled out of court in 1997, by then obscenely rich Bill Gates, for $150 million, thus rescuing Apple from almost certain Bankruptcy.

Moral of the story? Windows, PC’s and everything Microsoft ever became, can be directly traced back to Apple.  This is the most obvious of the various lines of creative attribution leading back to Apple and Steve Jobs.

The next saga: Google’s connection and the debt owed to Anti-trust and Apple, will be more subtle but all the more timely. Timely as in right now this minute. Stay tuned for Volume II of “How Apple Created the Entire Tech Universe and it Finally Makes Sense”


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Apple Search is Coming: Google, Facebook & Amazon Surveillance facing US scrutiny

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.

While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).

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and to help Lynxotic
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It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.

Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.

Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)

Read More: In Understatement of the Century, Treasury Secretary Mnuchin says Amazon “destroyed the retail industry”

Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.

https://video-lynxotic.akamaized.net/Safari-Privacy-BigSur.mov
EXCERPTs FROM APPLE PRESENTATION FOR privacy settings FROM WWDC 2020

The Beginning of the End for Infinite Tracking: Apple’s EcoSystem will Protect Users Privacy

Click to See Apple Products
and to help Lynxotic.

Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.

Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.

Read More: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

– D.L.

Tracking the Trackers will Change Your Life

Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.

Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.


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Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Above: Photo Collage / Lynxotic

Search Battle Lynxotic Predicted is about to Breakout Big time

In a year that has already offered AppleOne5G, and perpetual AirTag teases, Apple Inc might have yet another major project hidden up its sleeve. According to a report from the Financial Times, the tech company has recently partaken in research and development indicative of creating a new original search engine.

Read More: Apple iPhone 12 Pro Models are Here and There’s More

For years, Google has been the default search engine on Apple devices. This is part of an ongoing deal between the two companies where Google pays Apple a pretty penny to foreground their services. Now, however, Google is facing an antitrust suit from the Department of Justice. This case claims that Google has a monopoly over search and directly sites its relationship with Apple as evidence.

If the DOJ manages to win against Google, it could be the end of its search engine arriving pre-encrypted in all iPhones, iPads, and Macs. Thus, an in-house Apple search engine comes at an opportune time. Not only will it provide Apple with a new default search platform, but it will also muster some competition against Google— one of the things that the antitrust case desperately calls for.

Any Engine at All by Apple is Earth-shattering to the Status Quo of Big Tech

Nothing is set in concrete about this speculative Apple search engine yet. All we know for sure is that the latest version of iOS 14 shows signs of increased search technology. Under the upgraded operating system, iPhone users can type in questions directly on their devices’ home screens and arrive at Internet results without any middleman. This has also led to an uptick in Apple’s spidering tools, which comb and datafy the web for a smoother search experience. 

These changes in iOS 14 are subtle, but given the context, they could be laying the seeds for something much larger. Tellingly, former Google head of search John Geannandrea also oversees these recent Apple advancements. Geannandrea joined Apple three years ago, and while his main focus at the company has been Siri thus far, he obviously has the expertise and experience for helming a Google-like project.

Some believe that Siri is the base of Apple’s increased search interests. Perhaps the new technologies are simply working to refine the voice assistant rather than setting up a wholly alternative Google competitor. At the same time, though, with the proper expansion, Siri could very well evolve into a worthy Google rival, especially if it becomes the one-stop search engine on all Apple devices.For now, users will just have to wait while events unfold. Experts say that the antitrust case against Google will go on for years, and if Apple is indeed developing its own search engine alternative, it will likely take just as long.


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Launch of SpaceX’s Starlink and iPhone 12 5G highlights inferior US Broadband: will shake-up ISPs

Above: Photo Collage / Lynxotic / SpaceX

The problem of slow and expensive broadband access in the USA is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced bad service. Lack of competition often results in slow progress or no progress. 

That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.

Read More: The iPhone 12 could see a Serious Sales Boom for Apple due to 5G and Starlink Internet

In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and now the landscape is about to become unrecognizable

First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will also be available in many areas that will be competitive in speed, price and convenience.

SpaceX’s Starlink is a serious project; with nearly 1000 satellites already in orbit out of an eventual 12,000 and launches continuing almost weekly with 60 each time. This ambitious plan will eventually completely encircle the earth with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.

Read More: Elon Musk broadband milestone as SpaceX Starlink Public beta begins, nearly 800 Satellites Orbiting

“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”

Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing. 

Exact pricing is as yet unknown but it is extremely likely that there will be a high pitched battle over customers once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.

Longer term (2 years +) there will be major world-wide implications of this shift toward more and faster options in internet connectivity

The first shift, primarily driven by the geographical independence of satellite broadband such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work-from-home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020. 

There are already plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices in places like Silicon Valley, to take advantage of the work-from-home-anywhere approach.

Extrapolate based on increased speed and availability of connectivity to millions of locations not currently viable, each of which soon to have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you will recognize the beginnings of an exodus of epic proportions.

Just in time, unfortunately, for an economic upheaval due to the aftermath of the still-ongoing global pandemic and, of yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, SanFrancisco, New York and others around the world to a disproportionally large degree. 

“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI and robot technology powered by sustainable clean energy], can only be realized by an acceleration of learning and positive social change. “

-DL

These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak. 

The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI androbot technology, powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change

Change is urgently needed to build out the human networked communication system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible.. 


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