iOS 15 and WatchOS 8 to expand Features in your Digital Wallet for select states to start soon
Back in June at the WWDC21, Apple announced it was working, along with the Transportation Security Administration (TSA), on a new feature that will allow Apple users to replace things in our physical wallet like Driver’s Licenses/State Identification.
The company has now announced that 8 states will take part in the roll out of the feature of users adding their’s licenses to the Apple Wallet (available for iPhone and Apple Watch) to use for airport travel at some participating airports.
There are also various apps and programs in each state for storing vaccination ID status information on the iPhone and this will also eventually, in many cases, migrate to the wallet app. The driver’s license and state ID upgrade, is a very big step, however, as this paves the way for the phone to have wallet status no less valid than a physical wallet full of IDs and credit-cards.
Arizona, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma and Utah will be among the first states to utilize the capability. Although at this time there is no specific date for timeline.
Just in time for back for in person learning season
This coming school year, for schools within the U.S. and Canada, Apple will offer mobile Student IDs via Apple Wallet, allowing for students to access campus buildings or make school related purchases without having to hold on to a physical card.
#BrutalMasks created by iPad are a setup for singer’s AI reality in newest music video
The young and top chart-leading pop star of 2021, Olivia Rodrigo, has debuted her album SOUR. Her first song “brutal” on the album, first released back in May was met with 26.7 million streams its first week.
This week, the artist released her new music video for the song and, incredibly, it was produced exclusively on an Apple iPad. Incredible because of the way it turned out, showing how Apple is aggressively positioning itself, particularly with the iPad Pro, iPadOS 15 and the upcoming iPhone 13 as a full professional production option that will only get better with each software / hardware iteration.
Promotions leading up to her video had fans create their own #BrutalMasks to share on TikTok.
The 30 second video breaks down how some of the custom masks that are featured throughout the video were made with the FacePaint feature on the Procreate app using the Apple pencil.
https://youtu.be/Z6_J8KxIlmI
This isn’t the first time Apple has partnered with musical celebrities, other stars that have worked alongside the company include Lady Gaga, Selena Gomez, and Billie Eilish. With the new direction in marketing and even designing updates to lean more and more towards a pro orientation, expect more major artists, as well as new upcoming ones that can benefit most from the lower cost of top flight production values to get a bump this fall. And the proliferation of creative visual and musical expression will hopefully follow…
Unexpected and Explosive Rumors Emerge as September Launch Dates Loom
Several new stories, based on rumors but from credible sources, indicated that both short and longer term some unexpected twists could be coming out at Apple. The first was reported in 9to5 Mac where they quoted renown source Ming-Chi Kuo saying that the iPhone 13 will include a feature that would allow the device to make calls and send messages without 4G/5G coverage. This would be accomplished via a new low-earth-orbit (LEO) satellite communication mode.
This idea appears to be extrapolated from the fact (unconfirmed) that the iPhone 13 will use customized version of the Qualcomm X60 baseband modem chip, and this will allow the possibility of communications over LEO satellite networks.
The famous analyst also believes that Apple will most likely partner with Globalstar, a LEO Sat company associated with Qualcomm, to provide satellite support.
Further, Kuo intimated that this type of feature would also, eventually, be included in other products such as the upcoming Apple AR headset, the Apple Car and other Internet-of-Things accessories.
This, while a huge revelation if true, both regarding to the timing, with the iPhone 13 almost certainly being announced in September, and regarding the implications for the future of, well, everything, creates more fascinating questions than it answers.
First, is how the “pre-loading” of the LEOSAT capability would work, with what partner constellations (Starlink, etc.) or even with an as yet wild rumor of a network to be built by Apple itself.
Further, if this would eventually be a full connectivity option or just a voice and message only service (plus FaceTime?), at least initially.
Pure Speculation, Theoretical Observations and Tantalizing Conjecture…
Added to all this was a second rumor, somewhat less solid but nevertheless interesting, that the long rumored Apple Car is, potentially, ready to be revealed (at least as a concept and announced and confirmed publicly) before the end of 2021 (!).
The source for this is an interview in Reuters with Akira Yoshino, the inventor of the first safe, production-viable lithium-ion battery. In the interview he mentioned Apple, Tesla and hinted at big things, particularly long term from Apple.
Here is the juiciest passage:
Reuters: What else should we know about the future of mobility?
Yoshino: Right now, the auto industry is thinking about how to invest in the future of mobility. At the same time, the IT industry is also thinking about the future of mobility. Somewhere, sometime, with the auto industry and the IT industry, there is going to be some kind of convergence for the future of mobility. Tesla has their own independent strategy. The one to look out for is Apple. What will they do? I think they may announce something soon. And what kind of car would they announce? What kind of battery? They probably want to get in around 2025. If they do that, I think they have to announce something by the end of this year. That’s just my own personal hypothesis.
Convergence for the future of mobility has been something that ties together all of Apple’s products including the as yet murky Apple Car plans. These various complimentary rumors logically lead to the even more mysterious idea that Apple could be working already to tie together the ubiquitous and all pervasive access to the internet – 4G/5G, wi-fi, LEOSAT networks, and ultimately all Apple products with the Apple Car as a mobile station (driving autonomously of course). That’d be convergence, all right.
And wow, taking this one giant step further, there has been a little known, highly speculative rumor that Apple, ultimately, has plans to build (launch?) it’s own satellite network.
Naturally, Starlink and others are already building-out, so this is somewhat of a moot point, but based on Apple’s penchant for owning the “whole widget” and squeezing all possible from any synergies, it does make total sense as a long term projection.
The biggest, mind-blowing, aspect of that potential scenario would be the “walled garden” that would include all current devices plus a car (!) and the idea that anywhere on earth connectivity would be always available to the entire system. Oh, and powered by sustainable energy.
It’s that’s not a utopian fantasy (for Apple fans at least) it’s hard to say what would be!
Potential launch dates teases Apple customers as September anticipation builds
According to claims found on the Chinese e-commerce site IT Home, Apple may have plans to launch its iPhone 13 (all models including mini, pro and pro max) starting on September 17 and the next generation AirPods on September 30.
The dates are totally speculative, other earlier dates have also been floated, and there have yet to be any official confirmations of launch dates from the company. The two separate September product launch dates could also align with previous rumors that Apple will hold up to 3 events in the same month.
However Apple has traditionally released new products starting in September so the timeline could be true. In previous years, Apple has held events on September 7, 14, and 21.
Version rapidly approaches Golden Master ahead of possible September iPhone 13 release event
Today those participating in the iOS 15 public beta program are able to update (again), this time to beta 7. This beta process is a “live” test of all the new features, indeed when participating in the program many features change and evolve and, of course, bugs are not infrequent.
As we get nearer and nearer to the launch of this year’s iPhone model, apparently to be dubbed “iPhone 13” the iOS 15 beta versions become more stable and eventually, usually coinciding with the event where the new iPhone model is announced, the Golden Master is reached – which becomes the first public release version.
The first iteration of the public release is often short lived, as the beta test phase almost never gets rid of all the bugs and various features and security patches and other urgent updates are often needed.
For this reason the 2nd or third public release is often the one many experts recommend for those upgrading.
Naturally, though the new phone models will be shipped with iOS 15 already installed, once the phones actually ship of course, which can vary in delay from the launch / announcement at the upcoming September event.
Nevertheless, most older iPhones will benefit from this upgrade, more than a little, and once the release is public a free upgrade will be available to the more than 1 billion users already in possession of an iPhone from previous releases.
How to take an iPhone camera and make the most of it using taste and talent
Apple offers “Today at Apple” to inspire and educate iPhone users to help them learn and be creative with their devices. The online videos range from music to photography and are centered around Apple’s latest technologies.
This most recent video teaches users how to get the most out of the iPhone in portrait mode, but really using all to the various power features that are already in the iPhone 12 and even 11.
For example, 3 lenses allow ultra-wide, X1 and X2 (tele) shots at any time just by flipping between each preset. And once a group of photos exists, simple creative cropping and framing has a huge potential to bring out the most attractive and interesting features of each shot, and can be immediately saves as a separate image.
Of course, with such a high resolution image capture in the first place, cropping retains enough image-data that even an ultra-close crop can retain beautiful depth and detail.
Learning how to use all the tools, and most of all a photographer’s eye
The five minute video features self-taught New York City photographer Mark Clennon. In the clip he shows and explains how he sets up, shoots and edits his images, mainly in-camera (that is to say “in-iphone-camera”) to capture his most powerful portraits.
With iOS 15 (released in public beta) and soon with the iPhone 13 (or what the actual name turns out to be) both expected to be revealed in early September, the potential for portrait mode will be added also, potentially, to video in addition to photos and many other upgrades and improvements are on deck.
Free and extensive software upgrades, along with the not free and not inexpensive new hardware are a yearly ritual with Apple since the very first iPhone was released in 2007. Recently, with Apple Silicon and the gradual merging of the functionality to MacOS, iOS and iPad OS the upgrades seem to be in overdrive.
We have cataloged some of the more interesting changes in stand alone articles but still have more to come as this years upgrades and changes are particularly extensive.
This video is an example of how it’s possible to take even one feature, designed to assist in one form of photographic expression, and dig deeper into it with talent and intelligent use of experience and take the resulting images to a whole other level:
According to MacRumors who spoke with DigiTimes, Apple has plans to have a series of events in the month of September. This would clearly deviate from how the company approached the launches of its newest products last year.
In an unusual twist at the time, the launches were spread out into three separate product events that landed during the fall months of September, October and November.
Due to the ongoing pandemic, last year’s event was live-streamed versus in-person, which may have allowed Apple to better adapt its product rollouts in digital form.
There are many new products rumored to be released that include the iPhone 13, Apple Watch Series 7, next generation AirPods, a new baseline iPad, an updated iPad mini, as well as the much anticipated 14 and 16 inch MacBook Pro laptops.
The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform
Ben Shapiro, co-founder of The Daily Wire, a conservative media company, has mastered Facebook’s complex algorithms like no one else, posting links to stories from his publication that rank among the top 10 best performing posts on Facebook day after day after day.
What’s the key to his success?
As a recent NPR analysis shows, The Daily Wire’s sensationalist headlines garner a ton of engagement on a platform that rewards explosive content. But The Daily Wire is also a sophisticated user of Facebook’s advertising targeting tools to pinpoint users likely to be receptive to its outrage-driven brand of conservative content, The Markup has found.
Using data from our Citizen Browser project, we pulled targeting information from 241 Daily Wire ads that ran on Facebook between April 15 and July 15, 2021. We found that The Daily Wire largely chose to target people whom Facebook had pegged as interested in Fox News, Donald Trump, Rush Limbaugh, and other conservative mainstays, as well as individuals Facebook determined were characteristically or demographically similar to The Daily Wire’s existing audience members. (See our data here.)
Citizen Browser consists of a panel of roughly 1,800 Facebook users across the country who voluntarily share their Facebook news feed data with The Markup—providing a rare, albeit relatively small, window into what different people see on the platform.
By contrast, The New York Times—one of the largest legacy media publications in the U.S.—took a different tack in its Facebook advertising, targeting users according to the topics of the articles. So, for instance, an article about a band could be targeted to Facebook users with “music” listed in their ad interests. (Facebook says it determines users’ interests based on their past activities on the platform but has been somewhat cagey about how exactly this is done.)
Of the two publications, The Daily Wire used interest targeting more frequently than The New York Times did: 39.3 percent of Daily Wire ads versus 23.5 percent of ads from the Times were targeted in this way.
The table below shows the top 10 interests targeted in sponsored posts from both outlets:
While the Times mostly targets topical interests, of the top 20 interests targeted by The Daily Wire, only one (“American Football”) was not directly tied to conservative media or politics.
The Daily Wire also frequently made use of Facebook’s “lookalike audiences” feature to show content to new audiences of users who do not follow the page but share characteristics with those who do. In our dataset, 37.9 percent of Daily Wire posts used this type of targeting. The New York Times also used this targeting type, albeit rarely: Only 3.6 percent of its sponsored posts in our dataset targeted lookalike audiences.
“As you’re looking at this dataset, to me it shows that mainstream media outlets like The New York Times are still approaching the internet as a collective space in which you could potentially learn about anything, from ‘research’ or ‘science’ to ‘family and relationships,’ ” Francesca Tripodi, an assistant professor at UNC School of Information and Library Science at Chapel Hill, said. “But Daily Wire, if you’re saying, ‘We only want to target people who are interested in conservatism in America,’ that creates this bifurcated or dual internet, and that allows for information to circulate unchecked.”
Facebook advertising is designed to use personal data points about its users to guess what sorts of products they might like, she said, but there’s a fundamental difference between a food brand serving ads to people who like potato chips and a news brand serving information to people who like conservatism.
“[Daily Wire] is using the same tactics that these corporate entities are using but to create siloed interests around information,” Tripodi said.
Neither The Daily Wire nor Facebook responded to multiple requests for comment.
Beyond Facebook’s powerful data-gathering system, The Daily Wire amasses its own information on readers and potential readers.
The Markup also scanned Daily Wire ads in the Facebook ad library, which contains a broader range of ads than those seen by Citizen Browser panelists but does not disclose targeting information. Over a three-month period, from May through July, the ad library displayed 47 unique ads from The Daily Wire. Of these, 22 were survey-style ads prompting users to respond to emotive political questions.
Clicking the ad takes users away from Facebook and onto the dailywire.com domain, where they are asked to enter an email address in order to respond.
Over the same time period, no New York Times ads available in the ad library used this technique.
The Daily Wire’s website also contains an unusually high number of data-gathering trackers.
A scan from Blacklight, a website privacy inspector built by The Markup, on Aug. 4, 2021, turned up 41 ad trackers and 117 third-party cookies on the homepage. By contrast, The Markup’s scan of 100,000 of the most popular websites in September 2020 found an average of seven ad trackers and only three third-party cookies per site.
The site also uses Facebook’s bespoke Pixel tracking code to send data back to the social platform about users who have visited the site, which The Daily Wire can use to further tweak ad targeting and build new lookalike audiences.
“What you’ve shown here is clear evidence of the way in which the radicalization of our society is built on many facets of the algorithm, including the tools provided for ad targeting,” said Cameron Hickey, project director for algorithmic transparency at the National Conference on Citizenship.
Questions about the ethics of using data-driven profiling to target political messages are not new. Perhaps most famously, the British political consulting firm Cambridge Analytica purported to create detailed psychological profiles of Facebook users and shared those with the campaign of former president Donald Trump. While profiling has been a part of politics for decades to some extent, figures ranging from former Facebook insiders to Federal Election Commission officials have raised alarms over the kind of microtargeting that social media allows. (The European Commission is also considering including a ban on microtargeting in its landmark Digital Services Act package, which is making its way through the European Parliament and the Council of the European Union.)
That said, The Daily Wire’s targeting choices are widely accepted as routine, its success on Facebook more of a feature of the platform’s workings than a bug in the system, said Katie Joseff, a research fellow at the Center for Media Engagement at the University of Texas at Austin.
“These platforms, when you look at Facebook and YouTube in particular, they want people on there who are engaging their users because then there’s more users and user time overall,” Joseff said. “So [The Daily Wire] is definitely playing into the structure as it was created and doing it well.”
Boring? Are you kidding me? Time to look under the hood…
Somewhere in the land of media herding there was a familiar refrain. iOS 15 and iPadOS 15 are “boring”. Apparently the idea behind this is that there is no single feature that changes the entire experience of the iPhone or iPad – no “killer app” or killer upgrade.
The “boring” crowd have focused on things like “you can banish your ex from memories in iOS 15”. I saw a slew of articles with a variation on that title.
The biggest problem with the attitude, which must have been initiated by someone that has not really been hands on with any of the new iOS software (which is still in non-public beta only) is that it’s not true. (A public beta is expected in July but it is not recommended unless you are a developer testing on “non-critical” devices).)
Why? Because there are so many killer upgrades that it’s overwhelming, basically due to the avalanche of amazing new features and improvements. This article will attempt to give an illustration of that by focusing on only one feature inside one built-in app: Memories inside of the Photos app.
First a short digression. We have been testing on several devices including a MacBook Pro 15” from 2017, an original 1st generation iPad Pro (2015) and an iPhone XS Max from 2018. None of these machines have the new Apple Silicon chips and for that reason they are only able to produce the upgraded features that don’t require it.
That makes the improvements that are possible without buying any new hardware even more amazing. Stunningly, of the three devices we upgraded the MacBook Pro was the most stable right out of the gate. Any beta software will have bugs, glitches and sometimes crash but that does not prevent one from testing out features that are new.
The iPad pro, in a non-technical observation almost appears as if the screen resolution has been increased, obviously not possible but, as you will read below, could be part of a stunning emphasis on increased beauty, sensuality and luxurious feel in the new suite of OSs.
Memory movies on iPad OS15 are an amazing example of how AI and machine learning are evolving
For those not familiar with “Memories” they are auto-generated film clips that can be found in the “For You” tab in your photos app on iPhone and iPad. While you are sleeping this feature scans everything in your photos library and uses artificial intelligence, machine learning and neural networks to choose and edit the clips, as the name says, for you.
One not confirmed but almost certain technical backdrop to this is that the learning is improving even between updates to the OS. Not only that but all Apple devices on earth are “cooperating” to help each other learn. That’s a powerful force that spreads across over 1.65 billion devices.
This feature was added in iOS 12 but started to function in iOS 14 on a much higher level. If you had tested and used the feature over the last few years as we have you’d have noticed that the ability of the AI to “see” and select photos and videos to include was limited and, at times, comical. Not any more.
Much of the data that clues the software in as to what photos belong together is from the embedded meta data. The date, time and location information helps to tell the AI that you took a group of images or videos on a day in a particular location.
The difference in iPad OS15 (iPhone too, of course) is that the more difficult to accomplish tasks, such as recognizing the subjective quality of one photo verses another (humans often take several photos of the same scene to try to capture the best out of a bunch). Or, more importantly, who and what are the subject of a photo.
All of this began to get interesting in iPad OS 14 and many groups of photos and videos were already being chosen, edited and enhanced by the software to a level that was fairly impressive.
AI and aesthetics collide and the result is a Joy to witness
Something that is starting to become a thread and a definitive direction that Apple is taking, particularly with the iPad Pro series, is, true to the name, a Pro level of visual production and manipulation throughout the OS.
Center Stage, for example and many other video and photo related upgrades were some of the big features in the newest generation of iPad Pro. Those are great, but require a new iPad along with the OS upgrade.
When it comes to the memory movie clips what we found is that even on the oldest iPad Pro from 2015 the evolution of the software due to the constant learning by the AI is already taking a huge step forward doing all the things that it was already doing only much better.
Apple’s upgrade took that and give it an additional kick up a notch with somewhat that the company is known for: good taste.
What has changed specifically?
In iPad and iPhone OS 14 there were a few things that felt awkward in the way movies were created. The biggest shortfall was in the softwares ability to deal with various aspect ratios.
These days when we shoot photos and videos with an iPhone it is tempting and, at times, wonderful to use the vertical orientation. Other times, for landscapes and other scenes we might prefer a traditional film aspect or even use the panorama feature to get an ultra-wide screen “cinema-scope” style.
Until now this was dealt with very poorly by the software. Mostly the photos would constantly zoom in (the so called “Ken Burns” effect) and if shown without zooming in a vertical portrait shot would have ugly side bars (like a vertical letterbox effect).
The zooming and most of the effects in general destroyed the resolution and therefore the quality of many photos by enlarging them and adding the effects.
Additionally the effects that were added, while cute and fun, were not much more than a way to add fun and not what would likely be used by a human editor. All of this and more made for a kind of novelty feel to the whole process that was nice to have, but many never even bothered to look at the movies that software created for them.
That’s about to be over.
A whole new array of options for the AI to use while trying to entertain
In iPad OS 15, as can be seen on the photos and videos in this article, the ways that the software solves the aspect ratio issue as described above is genius and, dare I say it, beautiful.
In a collaboration between the AI and the software itself it now has a new bag of tricks to use and, boy, does it work. One feature that is fantastic is the letterbox generator for any wide screen photos in any aspect ratio.
How this works is that it takes the iPad aspect ratio and then uses the photo in it original at 100% full resolution and then adds a letterbox. But this is not the usual plain black bars we are all familiar with – the software and AI are able to see and analyze the photo and create a custom gradient letterbox that can be any shade or color.
The effect is often astoundingly tasteful and often makes the original photo look even better. We tested it on award winning photos (video above) and the result is, basically art. Also on our own “nice” photos, chosen 100% by the AI and software, look amazing also.
Actually, all the photos and videos in the clips generated from the library look much better than I had remembered. That turns out to be because the software and AI now do automated color grading on all the photos and videos in all the generated memories !
Color grading also known as color correction, especially for video, has traditionally required an expensive expert and high end software (and hardware) to enhance and color match various photos and clips, that have often been taken at different times and places, where lighting conditions vary and sometimes were shot with different camera.
AI and machine learning software on iPad OS15 (and iOS 15) now has a virtual colorist actively adjusting your shots and enhancing and color matching them while you sleep. That is basically insane. That’s probably why it appeared that the photos and even the iPad itself had been upgraded.
Ok, I could go on and on about that one feature, but let’s move to some more features. There are also new effects that are added that vary with each memory (there are a lot more clips being generated, including various versions of the same idea to choose from).
In the experiments so far the effects are clearly better and more subtle than in iOS 14. Again in many cases I found myself saying the word “beautiful” when I tried find an adjective to describe the results.
For shots that have a vertical bias there’s a vertical geometric split screen effect, often with a thin black border, and it has a kind of 60’s on steroids feel with the bars sliding in and out and resizing into place.
Another effect not seen in iOS 14 is a kind of circular rotation – great for landscapes – it’s not a common effect probably because it is computationally complex, but for the AI, it’s a snap. Sometimes this effect has a kind of blur-dissolve added which makes it fun and, again, still tasteful.
It appears that the effects are not only better and there’s a larger bag of them, but they appear to evolve and adapt to the content, that is to say that the speed and depth of each changes with the music combined with the photo and video content.
Oh, and the music. OMG. Each clip has 6 songs pre-selected and the entire clip adapts, in real time (!), when you change the song, showing you various styles and looks that match. Apparently Apple Music is also connected if you have a subscription.
As a mater of fact, it is hard to be certain, as we have not had more than a few hours to test this, but nearly everything appears to be “live” and constantly evolving in real time. In order to “freeze” a version of a memory you have to “favorite” it (with the typical heart symbol) and then “add to memories” in order to edit (change the names or choose more images – or remove anything if it is not to your liking).
There is so much more not yet mentioned here: this article could probably be a book
The AI is also getting creative with names and “concepts” for the clips. For example, if you had lunch (or took photos) over the years in the same city (for me it was Knoxville, TN) it might look at the coincidence that you tended to take photos around midday in that town and then create a memory clip called “Lunch in Knoxville over the Years”. Or for example the clip at the head of this article: “Golden Hour Over The Years”.
This is an early and primitive foretaste of the literary ambitions of AI. In the new Photos App in iOS 15 it is beginning to “think” about when, where and why humans take photos and videos and then conceiving a story that fits the behavior it is witnessing.
Other titles go beyond the basic “Amsterdam in 2016” and start to use the understanding and visual ability to “see” what is in the photo to create a clip like : “Playing in the Snow at Christmas”. Snow? Does it know it’s cold? Maybe just that it’s white and happens in the northern hemisphere in December. This is just the very beginning of something that will evolve, hourly, from now on. I can’t wait.
The Apple Tower Theater is officially open and marks one of Apple’s most significant and iconic restoration projects. The company worked alongside restoration artists and the City of Los Angeles in order to preserve the theater which was originally designed back in 1927 by architect Charles Lee.
CEO Tim Cook was in attendance of the grand opening alongside Retail Chief Deirde O’Brien. He took many pictures and selfies with attendees and welcomed the first customers into the Downtown Los Angeles Store.
Customers were excited to explore the Apple Tower Theatre and took the opportunity to snap photos of the beautifully restored arches, as well as getting their hands on the latest products like the iMac, iPad Pro and new iPhone 12.
Though many ambitions and luxurious Apple Stores have be build, including the biggest in NYC, Apple Fifth Avenue, and more recently Apple Store Singapore (see video below), the new downtown LA location is unique in that it simultaneously reincarnates an amazing former mecca for filmmaking and Hollywood glamour and also reimagines it in a compatible and yet up-to-date style.
As the company has surpassed $2 trillion in market capitalization, and is the largest of the big tech giants, the emphasis on community, yet in a beautiful, luxurious setting, is befitting of this giant, yet often underestimated behemoth.
Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday. The Tower is located on the corner of Eighth and Broadway: 802 S Broadway, Los Angeles, CA 90014.
Marking the beginning of a new era of Hollywood tech glamour
Somehow it is slightly disconcerting to see iconic and historic movie theaters repurposed or simply demolished. The former is preferred. However, this is not just any renovation, not just any commercial repurposing.
This is a bold and strategic statement that Apple is not just the future of computing but the future of entertainment, enabler of creativity and the beating heart of digital communication.
In renovating, really rescuing the location, Apple has, seemingly, taken the deeper meanings to heart and tried, with a budget befitting the world’s largest company, to do justice to the majestic, historic landmark, even as they transformed it into a temple to all things Apple.
The link to Hollywood’s glory days is not inappropriate or hard to grasp, and there’s a nod to the innovative and pioneering spirit of those early days of film, and an attempt to draw a lane directly to the potential for Apple’s products and services to enhance creativity, entertainment experiences, and, well, life.
There’s also statement lurking in the transition, potentially a permanent one, which sees in-person pleasures like viewing a film on the big screen in opulent surroundings begin to fade into the past and a move into sales and learning nodes for devices and methods we can use to build and inhabit the metaverse.
In the press release from today the sub-head reads: “Historic theater has premiered new technology since 1927” – in an, apparently, heartfelt attempt to build a link between the technology of today and the entertainment marvels showcased at the theater during a bygone era.
The connections to Hollywood are no longer metaphoric
With Apple in the middle of a long transition away from just devices and hardware and into a service and communications company, the importance and multi-layered meaning of this location is unavoidable.
Creativity and communication, and most of all a deep bond with the emerging “creator class” that Apple itself had a huge role in bringing into being, are at the heart of the message they are sending with this location, the lavish and loving renovation and in the press release itself.
Once literally an underdog, first to IBM and later to the “evil empire” of Microsoft’s Kock-offs, Apple is still, oddly, often underestimated and misunderstood, or at least not understood until changes permeate society.
Nothing says, nay screams, that we are approaching a golden age of Apple than the new Apple Tower Theatre complex. That golden age will occur when the world catches up with the potential of having a professional film production studio in your pocket and all the other technical innovations still to come.
The great singularity of the Apple ecosystem
There is a hugely important convergence coming in the galaxy of Apple products, software and services, that is not yet halfway implemented. The next couple of years are bound to see powerful, sometimes confusing, always remarkable advances in the company’s offerings and the way that we interact with them.
And now, with the Apple Tower Theatre in LA, there is also a mecca which can be the end destination for any pilgrimage of the faithful. Also, with Hollywood creative talents literally around the corner, what better location could there be as a reminder for the power brokers that AppleTV+ is here to stay and plans to engage at all levels and intends to seek options on any deal.
Today at Apple Creative Studios will reach out to budding creativity everywhere
Strongly associated with the theater’s launch is also a enlargement and
Today at Apple Creative Studios – the project is a global initiative for “underrepresented young creatives” and is an ongoing part of Today at Apple which is hosted at Apple Stores worldwide.
As per the Apple press release:
“In collaboration with the nonprofit Music Forward Foundation, as well as Inner-City Arts and the Social Justice Learning Institute, Creative Studios LA will provide access to technology, creative resources, and hands-on experience, along with a platform to elevate and amplify up-and-coming talents’ stories over nine weeks of free programming.”
Apple: The overhead dome, which originally depicted scenes full of clouds and cherubs, had been painted over in a previous restoration. It now brightens the space with an atmospheric sky.
“Today at Apple will also offer public in-store sessions at Tower Theatre and virtual sessions hosted by Creative Studios teaching artists and mentors, including photographer and filmmaker Bethany Mollenkof, rapper and producer D Smoke, singer-songwriter Syd, and cellist and singer Kelsey Lu. Noah Humes and his mentor, Maurice Harris, two artists who worked on the mural outside Tower Theatre inspired by the spirit of Creative Studios LA, will also teach a virtual session. Everyone is welcome to register at apple.com/creative-studios-la.”
“Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.”
“Upon the closing of its doors in 1988, the space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.”
Apple Tower Theatre Opens Thursday at 10 a.m.
The store team will welcome its first customers Thursday, June 24, at 10 a.m. Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday, with team members ready to provide support and service to all visitors. For those wishing to order new products online, customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, receive Support services, and elect for no-contact delivery or Apple Store pickup.
Sci-fi sounding, inevitable upgrade for today’s online communications
You might have heard lately about the “metaverse” and yet that can mean a variety of different things to different people. Often, it’s a term that relates back to gaming and 3D augmented reality enhancements of networked communications.
There are even crypto and blockchain related projects using this term and concept. While all of these various factors are welcome, and potentially part of this next phase of convergence of communication via networked technology, there’s something else happening under the surface.
”The pandemic, with its requirements of physical distancing, has brought people into online digital environments for a growing range of shared human experiences.” — Wired UK from “The Metaverse is coming” by David Baszucki
The acceleration in AI application, machine learning, and converging use cases for all communications tech has created a situation where the entry-portal to the emerging metaverse is already here.
One often overlooked aspect of a transition to a more complete digital life is the need for humans to have adapted to the need and potential benefits of the idea. This is what is happening via many routes, including Apple and the constant synergistic upgrade cycles that have just gone into a new, bigger phase with the migration to a unified OS structure built around Apple Silicon.
The gradual increases in iOS functionality and user sophistication are changing how we interact
iOS15, previewed this week at the WWDC2021 is rolling out literally dozens of new features, many based on machine learning, neural networks and AI that propose a new level of highly sophisticated options to communicate with video, photos and text.
While this mixture of “basic” media has been the staple of our current modes of online communication, particularly via social media, the incredibly increased depth of new options and functionality of iOS15 and iPadOS15 and MacOS Monterey will make all modes of communication feel completely new.
In the evolution of online media and enriched communication (OMEC to coin an 80s sounding acronym) the slow and uneven progress is based on many factors. #1 is always user adoption and sophistication.
Second is the quality of the hardware devices and software upgrades each user around the world has access to. In the case of iOS (iPad, iPhone & macOS) the immediate adoption of upgrades is a large factor on the plus side, helping new innovation to arrive in general use more quickly.
The last factor, a huge one, is access to fast ubiquitous internet data connections, and, in the US at least, this is less consistent than ever (or our expectations are rising faster than the build out).
However, particularly in Asia, 5g is beginning to make a dent. Satellite broadband, like Starlink, should also start to be a factor as early as 2022. Government infrastructure build-out funding and subsidies in the US is on the way in 2021.
Augmented 3D features are still growing but will merge with 2D
The upshot of this topic is that “2D” factors and increasingly sophisticated manipulation and interactive features that are already coming in iOS15 will bring us all closer the entry-portal stone-age version of the metaverse.
We all depend more and more on communications and using our devices – work from home, personal, business and hybrid activities (such as the emerging content creator class). Often, as a result, we have fewer options to go offline for “organic” RL (real life) interactions.
The increasingly sophisticated capabilities available are beginning to make even face to face communications, particularly in work situations, feel “un-enhanced” as we become accustomed to and dependent on the digital enhancements and potential of a full media rich interaction.
This is an example, one could say, of the subtle encroachment of the emerging metaverse onto the “real world” and how the boundaries are blurring and even beginning to disappear.
Rather than a sudden “jump” into a metaverse, similar to the cliché sci-fi plots from films like “Ready Player 1”, what is happening is a nearly imperceptible transition to metaverse-like experiences that will become commonplace, initially in a primitive form, and then eventually become the norm. Similar to the proverbial Frog in pot, with warm water temperatures that increase so slowly that the Frog doesn’t even notice, until it finds that it is swimming in pot that is already boiling.
The misconception that a “killer app” or sudden shift into an online, virtual reality world, is the future, and that a big leap will happen nearly all at once, is harmlessly superimposed on the real transition that has already begun.
When Apple’s 2007 launch of the iPhone changed communication forever: the journey began
The new “Digital Legacy Program”, also announced at WWDC2021, is another hint that we are already living in an extremely primitive version of the metaverse. Our online identity, data, and even behaviors and experiences are so essential and all pervasive that it has become necessary to keep a digital key to access the huge trove of personal data we will leave behind to pass on to our living loved ones, after we are gone.
The metaverse, that means, is not only creating a parallel digital universe for us to live in, in an ever more complete and sophisticated way, but we are also already setting up the eternal storage of our virtual life experiences to be passed down to future generations.
Though nearly invisible while in such a relatively primitive iteration, the concept, an example of overlapping advancements in innovation, is a tiny step towards digital immortality.
The metaverse could help to save us all
It’s not just professional and work related communication that relates to the gradual increase in the depth of networked communication options, but, even more so, casual and leisure communication and interaction is key.
TikTok and other video communication trends are at the forefront of of user evolution and metaverse activity expansion. When people feel motivated to find new and better ways to communicate using richer media and augmented techniques for fun, and to gain more recognition in online societies, that advances digital sophistication.
This process of the evolution of user comfort and sophistication, while existing and interacting in the metaverse, is the fastest way for the augmentation to become more effective.
There’s a mostly unseen benefit and need for this, otherwise seemingly pointless, global development
The challenges that the world faces, encroaching, devastating fallout from global warming and excess carbon in the atmosphere, political corruption and inequality, disinformation and cybercrime, and so on.
Ultimately, unlike at any time in human history, we are facing a challenge. The survival of our species and even the planet are at stake.
In the years and decades to come it will become more and more obvious that there are only two paths possible. One path toward a kind of Utopia, or another one that will lead, inexorably to Oblivion.
Though the metaverse is scary in many ways, and does not always appear as a way to a better life, augmented and enhanced communication is one of the most desperately needed ways that solutions could eventually be discovered and implemented.
And that would put this progression and evolution of tech more in service of Utopia, and could be at the heart of a rescue plan to prevent Oblivion, before it’s too late.
For what seems like a long time many of us have been living inside our iPhone, immersed in a metaverse of our digital lives.
And the deeper into Apple’s walled garden we are submerged, the more monumental the yearly OS upgrades become. That’s because, when you are in a digital life, we’ll, lots of things are worse than the “real” world. The sensual experience is built of fractions of the full sensory bandwidth of life.
But there’s one thing about the metaverse, the fact that, since it’s artificial and human engineered, it can, and does, improve.
In the case of Apple’s universe, the yearly upgrades and constant, sometimes nearly imperceptible changes in a thousand different parameters add together, over time, and suddenly, the world comes alive with vibrant, super sensual satisfaction …
Sure, the weather animations just got sent to a 3rd convolution level of better-ness, that’s true. But add this to all the thousands of better feelings and deeper interactions with yourself and the spirit of ourselves, and you will find: the future
Photo credit: Apple
WWDC 2021 was a pure upgrade fest with a lot of detail to sift through
We are in the middle of our ongoing coverage of the Apple event and all that was revealed. There are so many features and so many important details and interdependent uses for this features that it can be more easily digested in bites.
What we are witnessing is the growing interdependence and interoperability of iOS 15, iPad OS 15 and macOS 12 Monterey, particularly with the built in apple apps they all have built in.
Safari, though still with slight variations between the three OSs, is becoming more powerful everywhere, FaceTime got a huge upgrade in the new systems, and utilities connected to iCloud such as the Find My network are also extensively revamped.
While some find the sheer width and breath of Apple’s hardware, software and services conceptually off-putting, it is, at this early stage of the monumental changes that are being wrought by Apple Silicon, a wonder to behold how all the various products and underlying software for those products is evolving in a way that is constant and deep.
As put forth in articles published by Lynxotic years ago the changes that are underway are vast and were conceived and put into motion based on Steve Jobs’ core concepts for the future of Apple many years ago. And Tim Cook and the rest of Apple have not deviated from that vision, in fact are reaping benefits on behalf of users that could barely be imagined a decade ago.
One bite we’ve started to delve into is the dual and interdependent features from macOS Monterey; Airplay to Mac and Universal control. It turns out that compete interoperability for Airplay to Mac is still in the future, the list of the various models and vintages that it functions on is as follows:
2018 or later MacBook Pro or MacBook Air
a 2019 or later iMac or Mac Pro
an iMac Pro
the 2020 Mac mini
As you can see this is a fairly exclusive list. What is most conspicuously missing is the possibility to use and older mac, such as a 2018 27” 5k iMac to take advantage of the beautiful screen.
Universal Control, meanwhile appears to work with most devices that run on iPadOS 15 and macOS Monterey. It allows you to a single mouse and keyboard and flow from iPad to Mac and back, pretty much as you would imagine using the cursor and keyboard for either, and, thankfully there is no setup required.
FaceTime just got a Facelift
FaceTime’s big jump ahead is somewhat more complex since the iPhone, iPad (various models of both) and the mac each have a UX and screen size that varies, as well as different computing advantages. One interesting note on the various technical enhancements, pretty much across the board from what was announced at WWDC 2021, M1 chips and Apple Silicon based devices get the biggest boost from all the new capabilities.
Rather than being a marketing ploy, at least so far there’s no evidence of that kind of approach, this is an organic by product of the underlying “big picture” goal – to unify the experience and potential of the three device categories even as they cross pollinate one-another.
All the various, and gradually hard to list, OS flavors, macOS 12 Monterey, iOS 15, iPadOS 15, tvOS 15, watchOS 8 and all the various accessories that benefit from the upgrades such as AirPods pro spatial audio, HomePod mini liaison with Apple TV 4k and tvOS 15, as well as SharePlay where FaceTime can allow multiple users to share streaming audio or video content for a synchronized experience.
Please stay tuned for the many articles to come that will further dive into the changes and improvements that are on the way, free of charge, for Apple users with this massive roll-out that will culminate in fall 2021.
As per Apple:
Redesigned Weather and Notes Apps
Weather includes more graphical displays of weather data, full-screen maps, and dynamic layouts that change based on conditions. Beautifully redesigned animated backgrounds more accurately reflect the sun’s position and precipitation, and notifications highlight when rain or snow starts and stops. Video animation below:
Notes adds user-created tags that make it easy to quickly categorize notes, and mentions allow members of shared notes to notify one another of important updates. An all-new Activity view shows the recent history of a shared note.
Notes adds user-created tags that make it easy to quickly categorize notes in line with relevant content:
This is a feel-good story if it works and then it’s Hallelujah!
Ok, other than to be a benign stalker or to monitor your girlfriends actual ETA, do you even use the Apple “Find My” network? Were you aware that it applies to people, devices and now “items” using air tags? And that you can also find yourself, in case you don’t know where you are?
Well, all that has been expanded into a new realm, at least for those that want to hang onto expensive audio gadgets as long as possible. You guessed it, Apple has now added AirPods Pro and AirPods Max to the devices list.
This was announced at WWDC2021 but it is not, I repeat, not, something that you need to wait for a software upgrade to make use of. It’s live now if you have iOS 14.
Above: Photo Credit / Apple
Why the jubilation? I think because so many of us suffer from extended anxiety, even early symptoms of PTSD from the thought of losing those $250 or yikes(!) $549 babies.
Losing both or even one of these could be a life changing event, triggering depression and doubt and sadness. And Apple appears to understand this, indeed, they assure us that, not only is the Find My network supposed to geolocate your AirPods, they even have a new feature called “Separation Alerts”.
They specifically describe this feature thusly: “Separation Alerts notify a user if they leave an AirTag, Apple device, or Find My network accessory behind in an unfamiliar location…”
“Separation Alerts”, admittedly, sounds like a term for childhood trauma but, again, if you walk out of a Starbucks on 5th Ave. in NYC and you get a notification that you are sans your AirPod Pros, hallelujah, all is not lost, instead, you are running back in to grab those babies, STAT! (From the Latin word statim, meaning “immediately.”)
These subtle, free and unheralded improvements are seemingly the wave of the future, if you are an inhabitant of the Apple ecosystem, which is on the verge of turning into a kind of pre-metaverse training ground for future digital life pioneers.
Hardware Schwardware updates, who needs ’em?
WWDC2021 was, perhaps cleverly, devoid of hardware news or release announcements. This trick worked like a charm. Various top and sub-top media outlets spent the weeks ahead of the show and keynote, touting leaks, speculation and sources regarding, mostly, what turned out to be non-existent hardware updates.
Those will no doubt still be forthcoming, just not at the WWDC2021 keynote, as that ship has sailed.
Instead, and this is a good thing, we can all begin the journey to learn more about what is in store for the annual pilgrimage to the next generation of software enhancements for the Apple ecosystem, meaning macOS 12 Monterey, iOS 15, iPadOS 15 and all the rest too numerous to name here.
See our latest posts from the show for more details.
As per Apple release:
”Find My introduces new capabilities to help locate a device that has been turned off or erased, as well as live-streaming locations for family and friends who choose to share their location. Separation Alerts notify a user if they leave an AirTag, Apple device, or Find My network accessory behind in an unfamiliar location, and the Find My network now supports AirPods Pro and AirPods Max. A new Find My widget offers an at-a-glance view directly from the Home Screen.”
Among the avalanche of new features and upgrades to iOS, iPadOS and most of all macOS 12 Monterey, there were two that were like a dream come true for anyone who has used AirPlay with AppleTv or “SideCar”, which originally came to the mac with macOS Catalina, and wished for one bold step further.
In an office environment, like our newsroom, being able to beam an iPad or mac on to a large conference style TV is great, but springing for the $ it takes to get a high resolution computer monitor large enough for group viewing is not such a great treat.
A fantastic compromise, one that many have wished for but never seen is the new option cogently called “AirPlay to Mac” which, just as the name implies, allows you to bean your phone or iPad (or I presume one mac to another) for paired or group viewing. (there were times when I, for one, forgot that this feature did not yet exist and tried to connect a mac screen using airPlay, to no avail).
AirPlay brings the Mac to life in all-new ways.
Even with tiny bugs that might arise at first when trying to get multiple macs to act as screens for a single source, once this is mature it should revolutionize meeting of small groups of colleagues all armed with trusty macs but wanting to do a group think and discussion session. (At a digital publisher meeting, like at Lynxotic, we might be looking at analytics data for the past week and all want to see the same data across all screens, for example.
Oh, and did I forget to mention that sound, just as in “regular” AirPlay, is included in the bargain. So even if it’s audio only that you want to share (like force feeding colleagues your favorite song) that is going to sound great on built in iMac speakers etc.
This seems instantly like something that is so obvious and intuitive that it could be one of those things, like AirPlay itself, that once entrenched and bug free, would be hard to live without.
Apple’s marketing copy:
“With AirPlay to Mac, users can play, present, and share just about anything — from the latest movies and games to vacation photos and presentations — from their iPhone or iPad right to their Mac’s stunning Retina display. The Mac’s high-fidelity sound system can also be used as an AirPlay speaker, so users can play music or podcasts on their Mac, or use their Mac as a secondary speaker for multi-room audio.”
Universal control, which sounds somehow ominous is, hopefully, just a simple way to more easily migrate live from device to device (of the same owner)
Though the mechanics of this feature were not explained in detail at the Keynote for WWDC2021, this is another feature that seems mind-bendingly obvious as a boon for any Apple device power user, it also seems strange that it did’t exist all along.
As shown with one example in the video below, it involves having a single mouse or trackpad control multiple devices. Or the same set up for a keyboard, or both. While there are some unanswered questions – such as would the keyboard designated as being the one to “universally control” another device automatically turn off the control on the remote devices native keyboard?
Perhaps this is a naive question since it appears that it is presumed that any device being universally controlled is owned and being used by a single human.
In one way this seems to have the best use when using, say, an iPad pro for a drawing task and then moving across to the mac to process the drawing in photoshop, illustrator etc. Honestly, sometimes it’s interesting to see each device as connected to a “chair mode” – iPad for a chaise lounge, iMac or MacMini for an office chair, iPhone or iPad mini for freedom from any chair, and switching from the more human-centric modes (chaise lounge) to get down to serious business on the biggest baddest screen and most powerful CPU seems like a utopian dream, with this feature activated and working without a glitch.
The ways this could be integrated into a workflow, and the permutations of how this could be useful, seem infinite, assuming it operates anywhere near as seamlessly as in the demonstration by Craig Federighi in the video. Being able to drag and drop, as he did, across three (3!) separate devices at will is pretty incredible, if not only for its simplicity and elegance.
As per Apple: “Universal Control lets users work more seamlessly across their Mac and iPad. Working across Apple devices is now better than ever with new Continuity features:
Universal Control lets users work with a single mouse and keyboard and move between Mac and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching a drawing with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.
New Braided Solo Loop & Pride Edition Nike Sport Loop announced via Apple Newsroom
Apple first launched the Apple Watch Pride Edition in 2016. The company’s unique bands have been a visible illustration of the ways in which Apple supports, and is proudly made up of members of the LGBTQ+ community. On on May 17th, 2021, the New Braided Solo Loop and announced with the subheading that it “represents the breadth of LGBTQ+ communities and experiences”.
The reactions on twitter were all over the map, to say the least. Many were sniping about the high price of the special band. Others seems to just be sniping as anti-Apple folks will do, but there were also plenty of defenders of the empire and Tim Cook himself.
Some of the criticism, sad and hilarious at the same time, was from people knocking Tim Cook as a presumably “straight-white-male” and defenders felt the need to remind them in a reply that he himself, is in fact publicly gay, giving him a different perspective on the LGBTQ+ movement and it’s importance overall.
“Apple's commitment to support the ongoing work toward equality.” More like, “ Apple's commitment to support the ongoing work toward fill up our pockets” Give the money made to a charity, then we talk.
There also seemed to be a lot of confusion over finances. The fact that there were associated donations to charities and pro-LGBTQ+ orgs seemed to be widely misunderstood or not recognized by would-be detractors. Again there were defenders who came to the aid of the reading-impaired:
There are obviously further questions people can ask about how much of the money goes to LGBT+ supporting organizations, or whether the organizations are the correct ones to support or whether there are better ways to support people.
Another aspect of the special product launch was the timing: “On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts the new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history.”
In case the explanatory text above was not 100% clear the following is also spelled out in the Apple press release:
Apple donates all the proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN.
The 2021 edition of the Apple Watch Pride Edition Braided Solo Loop includes black and brown strips that symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS.
The light blue, pink, and white stripes represent transgender and nonbinary individuals.
Cook, who in 2014 became the first chief executive of a Fortune 500 company to publicly come out as gay, also added the following:
Black, Brown and transgender activists have always been at the heart of the LGBTQ+ movement. The new Apple Watch Pride Edition Braided Solo Loop honors their legacy and reaffirms Apple’s commitment to support the ongoing work toward equality.
Tim Cook / Twitter
Thanks for the visibility and for taking actions, so proud to have you on the LGBTTTQIA+ community 🏳️🌈🏳️⚧️
New challenges as the two “try” to get their way to parenthood
The Apple Original series, which in Season 1 followed Nikki, played by Esther Smith, and Jason played by Rafe Spall, as a London couple. Unsurprisingly, as the title gives away, they are trying and having some difficulty conceiving. With the realization that maybe adoption is the only route for them to raise a child, the two are put to the test and experience a rollercoaster of emotions along the way.
Season 2, which is set to release to Apple TV+ users on May 21, will continue to follow the journey to the next level as the two have finally been approved to adopt and take the huge step of welcoming a child into their home. This leads to challenges, such as finding a child they connect with and making a decision between a girl or boy. Juggling all the adoption events, school visits, all while also maintaining work schedules, wannabe family life soon becomes a whole lot more to deal with than Nikki and Jason anticipated.
The cast will also include the return of the Season 1 primary ensemble including: Imelda Staunton, Oliver Chris, Ophelia Lovibond, Darren Boyd and Robyn Cara.
Check out the below official trailer for “Trying” Season 2: The first two episodes will debut globally on May 21 and the remaining six episodes will be released weekly every Friday.
Scorsese’s latest and long awaited big project, titled “Killers Of The Flower Moon,” has been in development under Paramount since early 2019. The Apple Studios film started Production in April 2021 in Osage County, Oklahoma and no release date has yet been announced.
The film is an adaptation of the 2017 book, “Killers of the Flower Moon: The Osage Murders and the Birth of the FBI,” by bestselling author David Grann. The book follows the federal investigation into the series of “accidents” and murders of Osage County Native Americans in 1920s Oklahoma, which later became known as the “Reign of Terror”. It’s a slow burning true story that will lend itself well to Scorsese’s hardboiled, historical take on narrative film.
In a statement announcing the official start of production, Scorsese said:
“To be able to tell this story on the land where these events took place is incredibly important and critical to allowing us to portray an accurate depiction of the time and people. We’re grateful to Apple, the Oklahoma Film and Music Office and The Osage Nation, especially all our Osage consultants and cultural advisors, as we prepare for this shoot. We’re excited to start working with our local cast and crew to bring this story to life on screen and immortalize a time in American history that should not be forgotten.”
–– Martin Scorsese
The all-star cast to includes Leonardo DiCaprio as Ernest Burkhart, Native American actress Lily Gladstone as his wife Mollie Burkhart. Robert De Niro as William Hale and Jesse Plemons as Tom White. In addition, the cast includes: Tantoo Cardinal, Cara Jade Myers, JaNae Collins, Jillian Dion, William Belleau, Jason Isbell, Louis Cancelmi, Scott Shepherd, Sturgill Simpson and many others. The film will include multiple indigenous actors in order to provide a respectable and honest representation relating to the movie’s sensitive subject matter.
Another “credible” leak sited by MacRumors now predicts possible new iMac color palette
According to Mac Rumors, a Reliable leaker whose twitter handle is @L0vetodream hinted, via the juxtaposition of the classic “like a rainbow” images of the, then-state of-the-art, G3 iMacs alongside the colorful “Spring Loaded” graphic that accompanied the initial announcement of the April 20th event.
The obvious implication is that Apple may debut its rumored redesigned and colorful iMac at its “Spring Loaded” event on Tuesday.
This comes after a previous story which also cited a credible source, where the new iMac were said to likely not only have an “M series” chip, which everyone by now expects, but would also be “really big”, that is, a size larger than the current max 5k versions.
In the above tweet, the leaker posted an image of Apple’s logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs.
As can be seen from the image concept render above, and the MacRumors concept for colored iMacs below, there is a lot of excitement building for this announcement in particular and the event in general.
With the additional rumor of a larger size in the mix also, it’s worth tuning in on Tuesday to get the full skinny right from Apple, in real time.
Above: Apple Spring Loaded Event Poster Credit: Apple
“Loaded” is a loaded concept and let’s hope it rings true
After weeks of fits and starts, and even a bizarre siri advance confirmation leak, it’s finally official: Apple will be hosting a product reveal event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
Naturally, as with all event scheduled this year so far this will be digital only and streamed live from various platforms including the Apple events page.
The event is expected to reveal new 2021 product updates and more, and the rumor mill has been busy so there’s a lot of potential for both news that’s been hinted at, as well as surprises.
Highest on the list of anticipated possible reveals are; iPad Pro models, a new low-cost iPad and a new iPad mini.
Less expected but also very much in the realm of possibility are refreshed iMacs, the endlessly rumored AirTags and more updated news on chip development as will as advance information ahead of WWDC2021 and the fall big show where typically new iPhones appear.
Apple will be streaming live on its website and with the Apple TV app starting at 10:00 a.m. Pacific Time on Tuesday, April 20.
Possible Pro Display XDR-like Screen Real estate up to 32”
Well known and previously credible Apple leak-meister l0vetodream added credence to the wildly rumored concept that a high-end newly designed iMac will feature a “really big” screen, larger than the current max for iMac of 27 inches (5k).
With the iMac Pro already out of production and only the “standard” 21.5 inch and 27 inch models remaining an update, definitely this year, is an obvious prediction.
However, since the iMac Pro itself never had an option for a larger higher resolution screen, and in the mean time the $5 to $6 thousand 32 inch 6k Pro Display XDR setting the standard for ultra large high quality screen design it is also not unlikely that some of the technology of that product could trickle down into a high end iMac without adding the cost of such a colossus.
Above: 6k Pro Display XDR Credit: Apple
Further, there’s a slightly less credible but interesting rumor out regarding a new iPhone design based on the “cheese grater” style of the new Mac Pro and Pro Display. Though a bit mind-blowing to imagine, a matching set of gear with cheese grater styling for my iPhone 13 Pro, and a new high end iMac is a bizarre pleasant (but perhaps a bit macho) daydream.
It’s not likely that this new machine would surface as soon as WWDC 2021 but, it is not entirely off the table either (nothing is out of the question with Apple’s secrecy history)
Since the iMac outward design has not had a total makeover since 2012 (!) the possibility (probability?) of a new, higher end, iMac with new styling (perhaps with bezels and edge styling like the iPad pro of late), faster, upgraded performance (M2?) and a bigger and better screen than the current 27 inch model would be just fine, thank you.
As big a splash as last year? Predictions are affirmative
Apple revealed its schedule for this year’s annual Worldwide Developers Conference (WWDC). To take place in an all online format on June 7th through 11th there will be a large audience due to the unlimited size of the venue (virtual) and, as was the case last year, the software and app developers event will also be an opportunity for Apple to highlight plans for new hardware designs.
As is customary, of course, the keynote address will thoroughly update the progress on the upcoming OS versions; iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15. Rumored expectations of hardware such as the highly anticipated iPad Pro, possibly a new MacBook Pro, new iMacs and the new Apple TV that is overdue and oft talked about.
Any or all of these, as yet unconfirmed, predictions could be upended by a prior release date, the iPad Pro for one, is rumored to be likely to get an announcement before June.
Above: Photo / Apple
The bulk of the conference is devoted to the software and if the upgrades are anywhere near as substantive as they were in 2020 that will be a lot to dive into.
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