The new year means new shows plus the debut of new seasons
Apple launched a new YT video, giving Apple TV+ watchers a glimpse of what to expect as the coming year unfolds. It’s a lot! The video breaks it all down with an exclusive preview of new TV shows, as well as films coming to the platform very soon.
There are now so many streaming platforms: Netflix, Hulu, Disney+, HBO Max, Discovery+, with a new one launching on March 4th, Paramount+ (Teaming up with ViacomCBS).
Apple TV+, although live for some time now, can be viewed as one of the newcomers in the streaming game. With that, it’s not always easy to decide if you should jump aboard to pay for yet another monthly subscription if you aren’t already a user.
For those that do not currently have Apple TV, subscription starts at $4.99 per month with a 7 day free trial. For that low of a price and the handful of new TV shows and movies coming this year, it may be a perfect time to try. However, if you are a buyer of Apple products such as an iPhone, iPad, iPod touch, Apple TV, or Mac, it includes one year of Apple TV+ for free.
The two minute clip unloads lots of titles. New shows and movies: Billie Eilish: The World’s A Little Blurry, Cherry, Foundation, Lisey’s Story, Losing Alice, The Mosquito Coast, Mr. Corman, Palmer, Schmigadoon!, Physical and many more.
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In addition, there will be returns of successful shows included: Central Park, Dickinson, For All Mankind, Ghostwriter, Home Before Dark, The Morning Show, Mythic Quest, See, Servant, Trying, and Truth Be Told.
Here’s a taste of some of the full trailers for most of the upcoming titles to be hitting the streaming service in in the next several weeks.
Billie Eilish Documentary – February 26:
Cherry with Tom Holland – March 12:
The Mosquito Coast – April 30:
Mythic Quest Season 2 – May 7:
Foundation – Fall 2021:
Most titles will be premiering late Spring and Summer 2021. From the previews alone, it seems that all the different titles will be well worth the wait. Apple TV+ even gave a teaser video of the highly anticipated adaption of Isaac Asminov’s “Foundation” sci-fi novels.
Apple gets serious about exploitative surveillance business models, and it’s about time
Six months ago when we first published “Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other” we were worried. Although we firmly believed it was a just war, and that the time was at hand for the rotten underbelly of the internet and, more than anything else, for the business model of Facebook to be excoriated out in the open, using the term “war” in conjunction with Apple seemed over-the-top and even inflammatory.
We stuck with the title and now, looking back, it was accurate if not 100% polite. After new privacy features in iOS 14 and macOS Big Sur were made public, Facebook and Zuckerberg took it as an attack on its tracking-first-business model and fought back with some rhetoric about how Apple was going to harm small businesses.
The first feeble attempt at fighting back was a full page ad in the New York Times, the Washington Post, and other outlets, where Facebook alleged: “these changes will be devastating to small businesses” with the supposition that small businesses depend on Facebook’s darling invention; tracking-based advertising, and need it to build their brands and to sell products.
Missing from this self-serving logic is the price of this form of targeting and data collection – in dollars, literally billions of them charged to those same small businesses, and in the cost to virtually all “users” who’s privacy is sacrificed with little to no consumer benefit and many, many potential detriments.
This is not just some sort of scrap between rival companies, it’s all our futures at stake
With the salvo of clear and decisive comments made by Tim Cook at the Computers, Privacy and Data Protection conference, and in interviews with various magazines, the righteous and timely battle against demonstribly evil internet business models is for real now, with the unnamed but obviously targeted Facebook at the top of the list.
The quote from Tim Cook in the title above exactly captured the current reality: the excellent documentary titled ‘The Social Dilemma’ did not go nearly far enough in exposing the danger of surveillance based business models that should not be allowed to exist
As if Facebook has ever been a friend to small business. The concept that has been clear for many years is that the surveillance capitalism, for the most part invented by Facebook, that Apple is now declaring war against, was always an obscene and disastrous one for every person on the planet, other than Mark Zuckerberg.
“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform,”
Apple CEO, Tim Cook, speaking at the Computers, Privacy and Data Protection conference
However, with a vast power over almost all digital advertising (sharing, with Google, more than 70%) and no competition to speak of where anyone could go for “social media” access, 3-5 years ago it was hard to imagine how anything could slowdown, let alone stop, Facebook’s inexorable rise.
In what will be a huge theme for this decade, only giants can fight and hope to win against other giants.
Right now, as of Tim Cook’s declaration of war on the “data-industrial complex” and with numerous anti-trust and other legal actions against Facebook pending, it suddenly seems plausible that a real change, a much needed change, could finally come in the way that human beings communicate via that immense network of devices we call the internet.
“Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed.”
— Tim Cook
In an exclusive interview with Michael Grothaus at Fast Company Cook stated: “In terms of privacy—I think it is one of the top issues of the century, we’ve got climate change—that is huge. We’ve got privacy—that is huge. . . . And they should be weighted like that and we should put our deep thinking into that and to decide how can we make these things better and how do we leave something for the next generation that is a lot better than the current situation.” (emphasis mine)
This statement, though perhaps hyperbolic to some, is at the heart of our coverage of Apple, Google, Facebook and “Big Tech” in general over the last few years. In fact, this idea can go further and deeper as… “privacy” is just the tip of the iceberg and the predatory infrastructure that the data-collection and exploitation business model enables is even more dangerous and is a threat to the entire economy.
Of the new “Big 5” (Apple, Musk, Facebook, Google, Amazon) only Apple and the affiliated Elon Musk enterprises actually have proprietary products or products and services that benefit humanity in a concrete way.
Elon Musk has sustainable energy and sustainable transportation as stated goals of Tesla, while SpaceX, has reaching Mars (to give earthlings a second planet available in case we screw this one up) and, now with Starlink, building a second broadband internet backbone in space.
Apple, while on the one hand being inadvertently responsible for both Google and Facebook in different ways (more on that soon in a subsequent post), is at the heart of the real reason why internet business models and structures are key to our survival and to humanity’s ability to survive and reverse global warming by evolving, enhanced communication.
Apple is no longer just an electronic device maker. Software, hardware, A.I., possibly an electric car, and services are all merging and reaching what we call “Apple Singularity”. Apple has the potential to trigger a monumental shift in the ways we communicate online – networked human communication – away from the trash-filled nightmare of the present day – where three obscenely massive companies: Facebook, Google and Amazon, have built business models that do not rest on innovative products or services but on predatory systems that enslave users, gouge small businesses and do very little in adding benefit to humanity as a whole.
“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible. It is long past time to stop pretending that this approach doesn’t come with a cost — of polarization, of lost trust and, yes, of violence”
Tim Cook
What the three massive deadbeats do is make a small handful of individuals and shareholders very rich. Fortunately, the issues with these business models are finally being questioned. But this is only the beginning.
The unthinkable is now at least possible to imagine: a world where Facebook does not have unlimited power to take, and profit from, our data
Once a real understanding of the degree of inferiority of these models, when measured by the costs vs. the benefit to humanity itself, becomes clearer, the government regulation and involuntary changes forced by the market will begin and quickly accelerate.
It is the combination of the lack of substance or concrete contribution by firms with a predatory business model casing the harm, in ways that are partially invisible, up until now, and make them so dangerous.
The danger is social, political, and in then end affects our economy and the lives of nearly every person who uses the services of those companies. Which is very nearly the entire population.
The economic damage that is being caused by the business models invented by these companies is, much like global warning, so massive that it threatens the entire planet, but the lack of attention we are giving it is based on ignorance of the magnitude of the danger.
Apple and Tim Cook’s perspective is extremely important and key to lighting a spark to ignite fires that will burn away that ignorance. The “big-tech” world that Apple, led by Steve Jobs, had a huge hand in creating, desperately needs a shake up and it needs to start now. This has nothing to do with a handful of huge companies fighting over control of the internet – it’s not about one winning, it’s about further damage being stopped, and a new, better internet being allowed to emerge.
Now, Tim Cook and Apple are beginning a long battle to make that happen on behalf of all of us.
Apple had a big year – but how big will first become apparent in 2021…
By now, it is not unexpected for the latest iteration of the iPhone, iPhone 12 in this case, to do well and even best the competition across the board in any given year. While it is nearly an automatic ritual that doubt will be cast, and the demise or at least diminution of the iPhone and Apple are predicted, nearly every year the opposite in the case.
This year was different. There was plenty of doubt – but the surprise announcement of the M series of chips for mac and the even more surprising benchmarks and performance improvements pretty much obliterated the doubters.
Not only that, but a layer beneath that headline news was a secondary layer of innovation and areas where long planned improvements came to fruition.
The first steps into a massive multi-year system software transition, one that will eventually merge the mobile operating systems of the iPhone, iPad, Apple watch, etc with the mac, moved seemingly ahead of schedule, with the huge improvements in iOS 14 and macOS Big Sur.
And all the various services such as Apple TV+ and many other offerings made huge strides as well.
As a matter of fact, a list of all the upgrades, added features and new services and products would be so long and varied that the transcription is beyond the reach of a simple article such as this one.
However, that alone is not where some of the biggest changes and most surprising evolutions have occurred. The real “action” so to speak is in the integration and unexpected by-products of the merging and deepening of all the new features and settings.
Take for example the macs that feature the M1 chip. It is not the chip itself, not even the new operating system that has the most impact on the performance or usability of the machines.
It is the integrated functionality of the various elements of the chips – Apple M1, the first ARM-based system on a chip – composed of several different components including the CPU, GPU, unified memory architecture (RAM), Neural Engine, Secure Enclave, SSD controller, image signal processor, encode/decode engines, Thunderbolt controller with USB 4 support, all of which are made more powerful by the continuously upgraded software system.
This – a kind of invisible interactive and synergistic ecosystem – not only has at it’s heart the “whole widget” philosophy legacy of Steve Jobs, but also a new and insanely futuristic definition of “whole” which now includes these proprietary Apple chips (CPU, GPU, NE), plus A.I. / machine learning and system core operating as one continuously evolving and reinforcing “unit”.
The future is already here, we just don’t see it like fish, maybe, never heard of a thing called water…
This new concept of the constantly increasing potential advancement in efficiency and power is not only the new standard basis for what constitutes computing technology at Apple, but will emerge as the ultimate re-definition of what “power” in computing means at all.
Similar to the internet – where the evolution and development is at stone age levels compared to where it will (and must) eventually reach in decades and even centuries, computing (or “personal” computing as it was dubbed in the last century) is also in very early and very primitive stages of evolution and this next step represents an early beginning, not a destination or accomplishment of a goal.
Even Apple has stated that the initial transition of a unified operating system shared by mobile and desktop / laptop devices, iOS / macOS, will be years still in development and implementation.
Meaning, in 2024 we may see the first real life trails and dissemination of a new kind of computing system, and, more importantly, computer assisted communicating, made possible by the complete integration of these hardware, software and A.I. advances.
Just in time, because the threats of global warming, pandemics, political upheaval and economic disaster need, more than anything, enhanced learning and communication that can be aided, we must fervently hope, by improved digital tools. A better bicycle, so to speak.
Fortunately, Apple has our back on this. And in 2021 more, much more will be revealed, if 2020 was any hint, of an exciting future not just for technology, but for the creative uses of it for the betterment of humankind.
Released to fanfare just in time for last minute holiday shopping, the AirPods Max headphones are getting attention, not all positive, but one thing’s for certain, they are beautiful to behold. If they sound nearly as sleek and smooth apple may have something going on. Check out the video for more.
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Bose and Sony have a new competitor in the Noise Cancelling over-the-ear category
In 2020, Apple has released and announced new products and features at an unprecedented rate. In a continuation of that trend, today they added the AirPods Max which feature: “wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more” according to the official press release.
As of the day before the announcements the leaks began to be confirmed and speculation of other products faded, as it was clear that December 8th would be the launch announcement for AirPods Max.
Availability begins on December 15th (shipping) and the price is an admittedly hefty $549 (US).
A big year winds down with many new product details still to be revealed
Although some outlets speculated that other products, or news about upcoming releases would be forthcoming, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.
For that reason it is unlikely that other news, not including unofficial leaks, would will be added.
With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple.
There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.
AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
Though typically Sleek and doubtlessly Luxurious, some questionable issues have been identified
The new headphones, the first over-the-ear model by Apple (other than Beats) weigh 13.6 ounces (384 grams), which sounds acceptable, but compared to other over-ear noise cancelling headphones on the market, it is at the higher end of the range.
Next question: what if you want to use with a cable, rather than wirelessly via bluetooth? On a plane there if seldom, if ever, any way to use with a film via bluetooth, for that reason an input jack or other way to connect with a standard airline connector would be useful. Naturally a third-party adaptor is possible but that not an elegant solution. For example Sony, Bose, and others have solutions for this, but AirPods Max would require a work-around.
If your battery charge is depleted, an alternate way to still at least listen to music is something that may be useful. Of course, the noise cancelling system would require power so this is not something that would be idea anyway, but for those “emergency” situations where you want to use your AirPods Max as basic headphones in a pinch, that would also be a reason to wish for the alternate cabled option.
If all this sounds a bit nit-picky, that’s what happens with a beautiful and expensive product and lots of scribes out searching for pros and cons to discuss.
A big year winds down with many new product details still to be revealed
Although some outlets speculated that other products releases, or news about upcoming releases would be forthcoming, however, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.
For that reason it is unlikely that other news, not including unofficial leaks, would will be added.
With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple.
There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.
AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
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Hints and Leaks are becoming commonplace – this time it’s the features that wow
Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.
What product(s) might be launched?
It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.
AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.
Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.
In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.
The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.
Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.
Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.
When Apple delays (as with the MagSafe surprise just announced) good things happen…
As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.
The Origin of Everything is Shrouded in Mystery – looking at Apple’s history yields many clues, however…
PART I of a 3 PART SERIES:
Given the sheer size, breadth and power of the various “Tech Giants” as they have become known, many, if not most would be skeptical if an assertion were put forth that all of them were a direct product or outgrowth of Apple.
Click to see “Steve Jobs” and help independent bookstores. Also available on Amazon.
Although there is almost constant complaining that Apple is not the innovator it once was, or that they sell overpriced and overrated products, with more marketing than substance, tracing back through the history of tech a very different story emerges. Further, all the way to the present a pattern holds true that traces all big tech back to Apple in a direct route from at least 1984 or earlier.
The whole story is long and somewhat hidden; and it diverges from the accepted notions of how the massive empires of tech came about. In the end it is almost impossible not to see the behemoths now known as Microsoft, Google, Facebook and others as little more than incidental occurrences, spawned the wake of Apple’s growth and innovation.
Apple is an entirely different company from what it seems from the point of view of the masses & the media. For example, just as now we have Biden vs. Trump we once had Jobs vs. Gates. You can decide which is which. Perhaps today it seems like a stretch, but up until around 1998 the two were considered opposites and as compatible as oil vs. water.
Above: vdieo Clip from the “One More Thing 2020 Event and Video Still Photo Collage / Lynxotic
There have always been a huge number of people who are offended by the high-price high-quality ethos that Steve Jobs created and that the company carries forward to this day.
Steve Jobs Steve Wozniak with the Apple 1 prototype
Much like Tesla owners are heckled by Toyota, Ford and Chevy pick-up truck owners, Apple has always had an army of detractors. And while for many years it was Windows / PC users now it is Android and Samsung. But if you set aside the Apple-derangement Syndrome, sister affliction to the fabled “Reality Distortion Field” there are some fascinating theories that could be put forth showing that Apple and Steve Jobs are the ultimate source of all tech since the Garden of Eden, or at least the 70s.
[Readers note: there are many accepted truths and fabled stories that will be addressed in this article. These are, at times considered “fact” and at other times questioned openly. If it bothers you when either of those choices are made to suit the narrative, you may, of course, opt-out at any time. All attempts have been made to remain true to historical fact, but no claims or guarantees are made of perfection.]
In The Beginning there was… XEROX?
In the beginning there was Xerox Parc. From that private think-tank of a copy-machine company emerged two incredible discoveries; the Graphical-User-Interface (GUI) and the Mouse (mouse). In the fable Steve Jobs is invited to visit in late 1979, to gather knowledge from the computer scientists and R&D gurus and later decides to “steal” everything he sees. Xerox, on the other hand, continues to believe that copy machines are the real future.
Click to see “iWoz” and help independent bookstores. Also available on Amazon.
This fable / anecdote is often used to illustrate that Steve Jobs and Apple deserve no credit for the ultimate ubiquity of the software that emerged from the GUI concept and, the mouse that came about cause of the… mouse. It is also said, or at least implied, that Microsoft was fully justified in stealing anything and everything they could from Apple software innovations because “Steve did it first to Xerox”. These kinds of rationalizations are the reason why Apple is still, to this day, not recognized as the source for all tech in the universe.
The more accurate take on this origin story is that Steve Jobs was the first to recognize the ultimate importance of the GUI and mouse combo (after all Xerox never made any real commercially viable attempt to make and market the discoveries from its own R&D) and that the future of the tech world would be built on the bedrock of these early innovations.
“…In fact, turning expensive, hard-to-use, precision instruments into cheap, mass-producible, and reliable commercial products requires its own ingenuity and creativity. This marketplace intelligence is different from, but not inferior to, the intelligence of the laboratory; it just gets far less attention by journalists and historians. In the case of the relationship between the work at PARC and the development of the Macintosh, this blindness leads us to underestimate the originality of Apple’s own work, and the differences between the Alto and Macintosh. “
Further, at the time Bill Gates was madly in love with the wonders of MS-Dos and in particular the money he could bank in licensing it to IBM and all bidders… It was only years later in 1985 when he famously decided to steal the GUI_ Mouse based system software apple was using, in spite of his promises to refrain from stealing when he was shown the secrets during his fabled meeting with Steve Jobs to discuss word and excel, early versions of which were already on the Macintosh. Hence the echos of “Steve did it first to Xerox” became the rallying cry for all those that seemed to justify the direct theft of Macintosh OS to create the clunky-named system called “Windows”.
This story carried on throughout the 80s and 90s and, all the while, a 1988 lawsuit was pending resolution, which has at its center the accusation, by Apple, that Windows 1, released in November 1985, was directly copied, a.k.a. inspired by the Macintosh OS. In the end, in another famous fabled incident, the suit was settled out of court in 1997, by then obscenely rich Bill Gates, for $150 million, thus rescuing Apple from almost certain Bankruptcy.
Moral of the story? Windows, PC’s and everything Microsoft ever became, can be directly traced back to Apple. This is the most obvious of the various lines of creative attribution leading back to Apple and Steve Jobs.
The next saga: Google’s connection and the debt owed to Anti-trust and Apple, will be more subtle but all the more timely. Timely as in right now this minute. Stay tuned for Volume II of “How Apple Created the Entire Tech Universe and it Finally Makes Sense”
Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features
While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.
While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.
Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.
Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)
Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.
Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the Trackers will Change Your Life
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
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The problem of slow and expensive broadband access in the USA is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced bad service. Lack of competition often results in slow progress or no progress.
That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.
In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and now the landscape is about to become unrecognizable
First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will also be available in many areas that will be competitive in speed, price and convenience.
SpaceX’s Starlink is a serious project; with nearly 1000 satellites already in orbit out of an eventual 12,000 and launches continuing almost weekly with 60 each time. This ambitious plan will eventually completely encircle the earth with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.
“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”
Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing.
Exact pricing is as yet unknown but it is extremely likely that there will be a high pitched battle over customers once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.
Longer term (2 years +) there will be major world-wide implications of this shift toward more and faster options in internet connectivity
The first shift, primarily driven by the geographical independence of satellite broadband such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work-from-home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020.
There are already plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices in places like Silicon Valley, to take advantage of the work-from-home-anywhere approach.
Extrapolate based on increased speed and availability of connectivity to millions of locations not currently viable, each of which soon to have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you will recognize the beginnings of an exodus of epic proportions.
Just in time, unfortunately, for an economic upheaval due to the aftermath of the still-ongoing global pandemic and, of yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, SanFrancisco, New York and others around the world to a disproportionally large degree.
“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI and robot technology powered by sustainable clean energy], can only be realized by an acceleration of learning and positive social change. “
-DL
These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak.
The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI androbot technology, powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change.
Change is urgently needed to build out the human networked communication system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible..
Most articles on 5G since the Apple iPhone 12 launch event on October 13th have been looking in the rearview mirror to predict the future: 5G will “disappoint” due to the slow buildout, technical limitations of the format, and various issues with all the competing systems and carriers, and these arguments are casting doubt on the much touted potential.
This perspective misses the point on so many levels it’s difficult to know where to begin to unpack the myriad of misunderstandings.
Much of the technical discussion has been focused on the various flavors of 5G and the associated limitations and advantages of each. The fact that the fastest 5G, which goes by the sub-category moniker millimeter wave, is not instantly available everywhere for the 5G capable iPhones, and that they will not be in the hands of most consumers before next year, has been met with feigned shock and bewilderment.
And further, they highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself. Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.
First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality and appealing to the top demographic, not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, and for that reason the buildout is not further along.
The fact that in real-world tests it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find.
Due to the technical issues with this ultra-high speed version of 5G, the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found in outdoor locations.
This is, admittedly, an odd conundrum, but you can be sure, with the upcoming massive increase in competition for ISP customers, it is one that will find at least some viable solutions very soon. There are many billions at stake for those that can find ways to improve this issue.
“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”
– Brian X. Chen for the New York Times
The carriers have not had the market to build for and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. And that rising competitive battle is not the only one looming on the horizon.
Regardless of the ultimate time frame of the build-out, there is an obvious and very meaningful conclusion that we can reach here: 1 year from now things will look very different in the options available for those who want to work and play with the help of a faster internet connection (meaning, obviously, everybody).
As can be seen from the chart above (source: fastmetrics) in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.
The future of connectivity can only get better and faster from here. And with the power of Apple, the iPhone 12 and that huge affluent user base the improvements will begin soon and quickly accelerate to a fever-pitch by next year’s iPhone launch. (Will they call it the iPhone 13?)..
Apple will revive and improve the past with non-stop music
In the 1980s and 90s, MTV and VH1 dominated television sets, bringing the novel concept of music videos to new heights. Today, those channels have gone in different directions, shifting their attentions towards reality television to near-humorous degrees. Meanwhile, like many forms of entertainment in the twenty-first century, music videos have been siphoned off to the Internet, finding homes on YouTube, Vevo, and Facebook.
Now Apple is trying to get in on and rekindle the music video action with a new project that feels both retro and advanced all at the same time.
Apple Music TV launched in the United States on October 19th, offering a twenty-four hour live stream of music videos and other music related content such as interviews, concert footage, and more. This is far from Apple’s first leap into the music industry, as it launched Apple Music and Apple Music 1 (formerly Beats 1) in 2015— not to mention that the tech company was once synonymous with iTunes and the iPod. However, Apple Music TV is the company’s first deep dive into music videos.
Introducing Apple Music TV: a free 24-hour curated livestream of videos including exclusive music video premieres, live shows and events plus more.
In many ways, Apple Music TV emulates old school outlets like MTV and VH1, as it streams content constantly like a visual radio station. Unlike its ancestral predecessors, though, it does not have advertisements (for now) and its accessibility is not tethered to a cable subscription. Instead, users access Apple Music TV through the AppleTV app, which already comes with most smart TVs.
Given the declining popularity of music videos over the past few decades, one must question whether or not Apple Music TV is a worthwhile investment for the company. Apple has recently put a lot of its eggs into the streaming basket, launching Apple TV+ in 2019 and emphasizing its new status as an entertainment conglomerate with the AppleOne bundle. The company has also gotten experimental on the streaming front with innovations like the Apple Fitness+ exercise app.
Exclusive video premieres, music documentaries and much more in store for Apple Music
In today’s age, a music video-focused channel is yet another daring outing for Apple. As aforementioned, though, Apple has some deep roots in music, and therefore goes into this world with a bit of preexisting infrastructure.
For example, Apple Music produces its own music, which Apple Music TV can help promote. The same concept applies to Apple’s radio stations like Apple Music 1, Apple Music Country, and Apple Music Hits. They can all work in tandem to raise Apple’s bar across all musical platforms.
Furthermore, although music television has been around for decades, the industry is ongoing. Apple Music TV aims to find new ways to celebrate and cover it. On Fridays, for example, the channel will focus on new releases, airing never-before-seen videos. This week, it will debut the music videos for Joji’s “777” and Saint Jhn’s “Gorgeous.”
Likewise, on Thursday, the channel will narrow in on Bruce Springsteen, playing videos both old and new, plus interviews and fan events, to promote The Boss’ new album “Letters To You.” These are the kind of special events that the channel will celebrate and distinguish itself through.
Such is the win-win nature of Apple Music TV— for every piece of new content, there is a backlog of old material; and for everything that is outmoded, there is always something cutting edge on the horizon. Evidently, even in today’s age, there is more than enough material to keep a music-streaming channel fresh and relevant.
Luckily, Apple also has enough name brand recognition to televise events and promote content for some highly influential artists. This reputation for quality and appeal might be Apple Music TV’s greatest tool in trying to resurrect a bygone kind of television.
Humans never seem to learn – but starting today our Phones do: Big-time
Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks.
Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands.
The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in.
The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories. Photo / Apple
That’s a Strong Statement, Dude, what R you? A Fanboy?
Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry.
Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level.
Computational Photography is Today’s biggest buzzword (not counting 5G)
5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!
Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun.
Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!
– D.L.
Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast.
iPhone 12 Pro Max
Screen: 6.7-inch Retina display
Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
Processor: Apple A14 Bionic
Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
Front camera: 12-megapixel with f/2.2
Internal storage: 128GB/256GB/512GB
In the box: No earpods and charging brick; Lightning to USB-C cable included
Software: iOS 14
Starting price: $1099
The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.
And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning.
I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.
Use this powerful setting for Screen-shot Back-Tap or many other actions
As many of you out there have undoubtedly realized, iOS 14 is a huge and powerful upgrade with layers of new features and options. Some can be learned by just getting used to the “lay of the land” and intuitively adapting.
Others are “secret” or at least hidden to an extent, and require a road map to find. For this reason we have begun a YouTube series we call “iOS 14 Quick & Easy” to give you a quick, easy road map to learning and using all the best tips and tricks.
This installment shows the easy way to set your iPhone to initiate an action when you tap the back of the iPhone itself – either twice (double-tap) or three times (triple-tap).
There is actually a very long list of possible actions that can be triggered, but we chose screen-shot for this tutorial since it is really useful, fun and the steps would be the same for any action.
Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings
The many other actions can be seen in the photo or just by scrolling to the “double-tap” menu as per the video and checking them out yourself.
Additionally there’s a shortcut section where ANY action that you set up as a shortcut can be accessed as a double-tap or triple-tap (meaning up to two actions dependent on 2 or 3 taps).
This illustrates the vast, basically limitless, ways that the new operating system and your phone can be customized and configured for fun, power and pure creative joy.
Hints and Leaks are becoming commonplace – this time it’s the features that wow
AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.
Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.
In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.
The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.
Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.
Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.
When Apple delays (as with the MagSafe surprise just announced) good things happen…
As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.
A Simple but Fun Trick to use: New iOS14 Markup feature: Drawing Perfect Shapes
iOS 14 is out and probably on your phone by now. If not, it likely will be soon. Sometimes with a big, new, update like this, feelings of excitement and joy can be mixed with the fog of navigating a virtual environment where many things have changed, even while some remain familiar.
Sometimes a great way to get some immediate satisfaction is to choose a simple new and improved feature and then master it, just to associate a feeling of confidence and accomplishment to the mix.
Apple picked the new markup features as one to introduce to new iOS 14 and iPadOS 14 users right away via the notification in the new widgets area. It’s simple and fun, and especially for people who are not great at drawing with fingers, can be very useful to emphasize areas in photos and screenshots. I use this daily as a way to communicate, rather than just text and email.
In this short 2 minute tutorial Wiley Simms, staff-writer and videographer on loan from our sister-site InforMinx.com, shows how it’s done. First getting easily into Markup Mode by clicking “edit” then the small circle with 3 dots – then from the drop down menu choosing “markup”.
Once in markup mode the markup pallet appears with various markers. There’s a new “selection pen” but the rest should be familiar, if you are a previous markup user. The simple trick is to draw a shape, say, for example, a star. Even if you draw a pretty rough version of the star, as long as you hold still and do not remove your finger from the screen at the end of the star – the software will figure out what you are trying to draw and “correct” or “perfect” your rough drawing into a perfect shape.
This works for stars, circles, ovals, squares, hearts and straight lines. With this group of common shapes you can do a lot of interesting compound drawings and illustrations. In particular, the straight line correction feature is very useful to build shapes that are not on the main list.
This limited 2 minute tutorial is meant to help to get a jump on learning the hundreds of new features in iOS 14 and thanks to Wiley for the video demonstration.
All-in-one subscription bundle for Music, TV Plus, and more
In a press release on Tuesday, September 15th, Apple Inc. announced the creation of a new single-plan platform for consumers to access all of their services via one subscription. Appropriately, it is titled Apple One.
Amidst the present age of competitive streaming services and warring tech conglomerates, such a service from Apple is rather expected. Apple One is the company’s own version of Amazon Prime— a single monthly fee for all of its music, video, gaming services, and more bundled into one. For Apple, that means offering Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 50GB of iCloud storage all at once.
Each of these apps are available for separate costs on all Apple devices, but with Apple One, users will get them all for the lower monthly total of $14.95. Apple One will also offer a Family Plan at $19.95 per month—allowing six members on the plan with 200GB of iCloud storage altogether. Additionally, a Premium Plan will be available for $25.95. This will accommodate six family members as well, but comes with 2TB of iCloud storage.
Although Apple One is not yet available—the press release only states “Coming This Fall”—the plan has already garnered some criticism. For starters, some features of the bundle are far more desirable than others. Apple Music and iCloud, for example, are big hits with consumers and bode well against the competition. Apple TV+, on the other hand, is still developing, and is not as praised of a video streaming platform as Netflix, Amazon, or Disney+. Some are concerned that Apple One is a cheap way to get consumers paying for unwanted apps and becoming tethered.
On that same token, Apple Fitness+ is an entirely new feature, designed for Apple Watches to give users workouts and fitness routines throughout the day. This is a new and creative endeavor for Apple, but there is no guarantee that it will be worth the additional expense of Apple One. After all, many of the people who prefer spending copious time binging Apple TV+ might not care for this new exercise-focused development.
Many competitors— most notably Spotify in the music streaming world and Peloton in the fitness world—also fear that Apple One demonstrates the company’s ultimate leap towards social and corporate hegemony. Like Amazon, Apple has grown into much more than a one-purpose business over the years. It now offers something for everything and everyone around the globe. If it continues down this path, it will brutally outrun the competition. Already, some are starting to whisper the dreaded A-word that these conglomerates have been evading for decades—“Antitrust.”
For now, though, Apple One is yet to come out, and once available, users will have a thirty-day free trial to figure out weather or not the bundle is worth the price. According to an article from Fast Company.com, Apple One’s Individual Plan can save users up to $5 per month, while the Family Plan can save one $8 per month, and Premiere, $25. This is compared to the total cost of paying for each app or feature individually.
Still, it is unclear how likely users would be buying everything featured in this bundle to begin with. Also, Apple One’s $14.95 per month cost comes out to nearly $180 for the year. This is much steeper than Amazon’s $119 annual cost for Prime, and its features are not as reliable in this early stage.
At the same time, though, bundling is probably the future for many companies focused on tech and entertainment. If Apple wants to compete with Amazon and others, they need to mix their resources together or consumers will turn away. Why pay for everything separately when the best deals come in packages? Even if those packages sometimes arrive with superfluous materials that keep us chained.
The writing is on the wall – but it’s about to collapse: privacy wars 2021
While Apple apparently agreed to delay the surveillance-blocking privacy tools for iOS 14 and iPadOS 14 until 2021, not so apparently for Safari and Big Sur. The tracker is amazing. The system is fully automated at launch of the browser and immediately blocking tons of nasty data thieves from the jump.
I surfed about 10 minutes and it blocked 69 trackers. It has a button to allow you to check each web site and see what it is doing with your data and also a continuously updated full report screen where you can see who they all are. Surprise ! They are mainly Facebook, Google, Amazon and companies that are affiliated with or in competition against these big three.
Safari Privacy Screen from the Privacy Report Pop-up window
Although income for News Orgs like Lynxotic might be negatively affected initially the adjustment is history in the making and there will be no going back. The old way was wrong. Your data belongs to you. Period. You shouldn’t have to mess around with external ad-blocking software and plug-ins.
Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery
The future is that you will be automatically protected (within the Apple ecosystem, at least), and, in you choose to be tracked and surveilled so that Mark Z. can get richer, you can opt in. (Wanted by nobody, ever).
We have been warning about this for months – here are a few articles with some more in depth information about the situation:
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate. https://www.youtube.com/embed/2e2iZa3G9_0?feature=oembed
Along with watchOS7 it’s all new with 100s of features to learn
2020 has been one hellava year so far. The fires, political chaos, pandemic lockdowns, economic depressions are all still evolving. Finally, some better news. Over the last several months the stability of the beta versions of the new operating systems became far better. In order to stay ahead of the curve we tested some of the most interesting new features including these 5.
iOS 14 and iPad OS 14 will be available on September 16th to download on your iPhone and iPad. This is a major update and includes a lot of changes to your world.Now you will be able to add widgets to your home screen, find apps easier with the App Library and there are many new features in iMessage.
There are also, digging a little deeper, hidden gems like the Apple Translate App. in the video above we demonstrated an interesting difference between the Apple software and the well known Google Translate. This feature, called “Conversation Mode” foreshadows what we believe is going to be the hallmark of all Apple Software upgrades going forward: machine learning and built in AI for the OS and apps.
In conversation mode the voice recognition engine is able to recognize what language it is “hearing” and then translate into the other language, based on the selected pair, in this case English and German. It can also recognize slang and alternate vocabularies and even some dialects and accents, such as UK vs American English.
At first blush this may seem like it is too deep into the detailed function of the app to be significant, after all for the most part we just need to know what a phrase means in an alternate language. But, in typical spectacular fashion, this feature is an example of something you don’t realize you need until you have it – then you can’t imagine you ever lived without it. Ultimately a conversation could be translated “live” without having to stop each time to let the app know who is speaking which language – making the flow of the conversation remain intact while the app “just works”.
Also in typical Apple fashion, it will probably take an iPhone 12 Pro, a 5G connection and a few months of machine learning to make that scenario a reality, but it would be an interesting experience nonetheless, when it is finally a reality.
Apple News goes Audio: Built in articles out loud
Apple News + might get a boost with the new Apple One bundle, also revealed in the Apple September 2020 keynote event. Those who opt for “Premier” will get Apple News+ access bundled in. Even without the News+ upgrade all users get access to audio stories released periodically “Apple News Today”, somewhat like a teaser sample pack to let you try out with your AirPods and see if the additional audio, including sync with text version and Apple Car Play might entice you to become a News+ subscriber ($5 per month without the bundle).
Privacy features delayed due to Facebook being terrified but coming soon
Although delayed, these features are some of the most important in the new OS versions. Just ask Mark Zuckerberg. The gist of the situation is that Apple is finally asserting it’s rightful place in the internet ecosystem: users should be allowed to opt in to surveillance by advertisers and predatory juggernauts like Facebook and Amazon, rather than be surveilled automatically and then have to jump through hoops (and potentially add blockers and plug-ins to escape).
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate.
Searches might finally find what you want, coming soon
As many have noticed Google has been diverting searches to Google hosted pages rather than offering results that take you directly to the web site that published the information. This practice is the reverse of what Apple is trying to do. Google want to “hold” you in Google “territory”, just as Facebook tries to block you from leaving its ecosystem that you are logged in to. Apple, on the other hand, is set up to send people directly to the source of the information, such as news web sites, etc., albeit via Safari or the Apple News App.
This will all continue to be a contentious issue going forward as it is akin to a war between Apple, Google, Amazon and Facebook (!), so we will be following this closely and will continue to report, ahead of the fact in many cases, in an ongoing fashion.
We all constantly interact with our iPhone in a myriad of ways. We use our phones for directions, searching for information, snapping a photo, communicating with work-family-friends-lovers, buying (drunk-dailing), accessing our financial data, enter and compiling health data…. the list goes on and on!
Apple’s newest ad highlights how important our privacy really is. Although funny, the ad also depicts what the worst case scenario could look like.
Privacy is extremely high on Apple’s list
No one would knowingly would scream out their password, but through this clever comedic device the video spotlights the scary truth that if your valuable information were to be shared continuously, the situation would be grave, indeed. Apple wants to make it clear that privacy should be a “given” and that they have taken extra steps to ensure users information will be safe.
Apple News Plus Audio features may remove “boring” from the aggregator
Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.
Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.
“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.
“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.
The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.
The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…
Use these updates to explore and plan your next adventure
During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).
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We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”
Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.
The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.
Plan a trip with travel recommendations via Guides
Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.
Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.
The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.
Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.
Useful new features for bike riders and EV excursions
Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride
Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.
Photo / Apple Maps for Cycling
Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.
