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Nancy Pelosi will be stepping down as House Speaker

AOC calls the move “historic moment”

After decades as the top Democrat leader in the House Nancy Pelosi announced today that she will not return as Speaker. This news comes one day after it was clear that the Republicans will be in control of the chamber going forward.

The Democrat who is currently second in line, Rep. Steny Hoyer, will also not return. From all appearances a new trio will look to wield influence in the body going forward. Representitives Kathrine Clark of Massachusetts, Hakeem Jeffries of New York, and Pete Aguilar of California are likely to seek the top three positions among Democrats in the House.

The whole text of her speech:

NANCY PELOSI: Thank you, Madam Speaker. Madam Speaker, as we gather here, we stand on sacred ground: the chamber of the United States House of Representatives, the heart of American democracy. I will never forget the first time I saw the Capitol. It was on a cold January day when I was 6 years old. My father, Thomas D’Alesandro Jr., was about to be sworn in for his fifth term in Congress representing our beloved hometown of Baltimore.

I was riding in the car with my brothers, and they were thrilled and jumping up and down and saying to me, “Nancy, look, there’s the Capitol.” And I keep — every time I’d say: “I don’t see any capital. Is it a capital A, a capital B or a capital C?”

And finally, I saw it. A stunning white building with a magnificent dome.

I believed then, as I believe today, this is the most beautiful building in the world because of what it represents. The Capitol is a temple of our democracy, of our Constitution, of our highest ideals.

On that day — on that day, I stood with my father on this floor as he took the sacred oath to support and defend the Constitution of the United States against all enemies, foreign and domestic. All of us who have served in this House have taken the hallowed oath of office. And it is the oath that stitches us together in a long and storied heritage. Colleagues who served before us are all our colleagues. Colleagues like Abraham Lincoln, Daniel Webster, Shirley Chisholm, Patsy Mink and our beloved John Lewis.

Personally, it binds me as a colleague to my father, a proud New Deal congressman and one of the earliest Italian Americans to serve in the Congress. And this is an oath we are duty bound to keep, and it links us with the highest aspirations of the ages.

In this room, our colleagues across history have abolished slavery; granted women the right to vote; established Social Security and Medicare; offered a hand to the weak, care to the sick, education to the young and hope to the many.

Indeed, it is here, under the gaze of our patriarch, George Washington, in the people’s House, that we have done the people’s work.

My colleagues, I stand before you as speaker of the House, as a wife, a mother, a grandmother, a devout Catholic, a proud Democrat and a patriotic American, a citizen of the greatest republic in the history of the world — which President Lincoln called the last best hope on Earth. Indeed, in the words attributed to another of our colleagues, the legendary Daniel Webster, he said: “Hold on, my friends, to the Constitution of your country and the government established under it. Miracles do not cluster. That which has happened but once in 6,000 years cannot be expected to happen often.”

Indeed, American democracy is majestic. But it is fragile. Many of us here have witnessed its fragility firsthand, tragically in this chamber. And so democracy must be forever defended from forces that wish it harm.

Last week, the American people spoke, and their voices were raised in defense of liberty, of the rule of law and of democracy itself.

With these elections, the people stood in the breach and repelled the assault on democracy. They resoundingly rejected violence and insurrection, and in doing so gave proof through the night that our flag was still there.

And now we owe to the American people our very best, to deliver on their faith. To forever reach for the more perfect union — the glorious horizon that our founders promised.

The questions before this Congress and at this moment are urgent. Questions about the ideals that this House is charged by the Constitution to preserve and protect. Establish justice. Ensure domestic tranquillity. Provide for the common defense. Promote the general welfare. And secure the blessings of liberty to ourselves and our posterity. Our posterity. Our children. Babies born today will live into the next century. And our decisions will determine their future for generations to come.

While we will have our disagreements on policy, we must remain fully committed to our shared fundamental mission, to hold strong to our most treasured democratic ideals, to cherish the spark of divinity in each and every one of us, and to always put our country first.

In their infinite wisdom, our founders gave us their guidance. E pluribus unum. From the many, one. They could not have imagined how large our country would become or how different we would be from one other. But they knew we had to be united as one. We the people. One country. One destiny.

It’s been with great pride in my 35 years in the House I have seen this body grow more reflective of our great nation, our beautiful nation.

When I came to the Congress in 1987, there were 12 Democratic women. Now there are over 90. And we want more.

The new members of our Democratic caucus will be about 75 percent women, people of color and L.G.B.T.Q. And we have brought more voices to the decision-making table. When I entered leadership in 2002, there were eight of us. Today, there are 17 members of the leadership. When I first came to the floor at 6 years old, never would I have thought that someday I would go from homemaker to House speaker.

In fact, I never — in fact, I never intended to run for public office. Mommy and Daddy taught us through their example that public service is a noble calling and that we all have a responsibility to help others. In our family, my brother Tommy then became mayor of Baltimore also. But it’s been my privilege to play a part in forging extraordinary progress for the American people.

I have enjoyed working with three presidents, achieving historic investments in clean energy with President George Bush; transformative health care reform with President Barack Obama; and forging — and forging the future from infrastructure to health care to climate action with President Joe Biden.

Now we must move boldly into the future, grounded by the principles that have propelled us this far and open to fresh possibilities for the future.

Scripture teaches us that for everything there is a season, a time for every purpose under heaven. My friends, no matter what title you all, my colleagues, have bestowed upon me — speaker, leader, whip — there is no greater official honor for me than to stand on this floor and to speak for the people of San Francisco. This I will continue to do as a member of the House, speaking for the people of San Francisco, serving the great state of California and defending our Constitution.

And with great confidence in our caucus, I will not seek re-election to Democratic leadership in the next Congress. For me, the hour has come for a new generation to lead the Democratic caucus that I so deeply respect. And I am grateful that so many are ready and willing to shoulder this awesome responsibility.

Madam Speaker, standing here today, I’m endlessly grateful for all of life’s blessings, for my Democratic colleagues, whose courage and commitment, with the support of your families, have made many of these accomplishments possible. In fact, could not have been done without you.

For my dear husband, Paul, who has been my beloved partner in life and my pillar of support, thank you. We’re all grateful for all the prayers and well wishes as he continues his recovery. Thank you so much.

For our darling children, Nancy Corinne, Christine, Jacqueline, Paul and Alexandra, and our grandchildren, Alexander and Madeleine; Liam, Sean and Ryan; Paul and Thomas; Bella and Octavio. They are the joys of our lives for whom we — and we are so very, very proud of them and a comfort to us at this time.

And for my brilliant, dedicated and patriotic staff, under the leadership of Terri McCullough, together, working together, the finest group of public servants the House has ever known. Thank you all so much.

And again, for those who sent me here, for the people of San Francisco, for entrusting me with the high honor of being their voice in Congress. In this continued work, I will strive to honor the call of the patron saint of our city, St. Francis. Lord, make me an instrument of thy peace.

In this House, we begin each day with a prayer and a pledge to the flag. And every day I am in awe of the majestic miracle that is American democracy. As we participate in a hallmark of our republic, the peaceful orderly transition from one Congress to the next, let us consider the words of, again, President Lincoln, spoken during one of America’s darkest hours. He called upon us to come together, to swell the chorus of the union, when once again touched as surely they will be by the better angels of our nature. That again is the task at hand.

A new day is dawning on the horizon, and I look forward, always forward, to the unfolding story of our nation, a story of light and love, of patriotism and progress, of many becoming one. And always an unfinished mission to make the dreams of today the reality of tomorrow.

Thank you all. May God bless you and your families. And may God bless — continue to bless our veterans and the United States of America. Thank you all so much.

Trump is Running in ’24

”America’s Comeback starts Right Now” is his new slogan

Donald Trump’s much trumpeted “very important announcement” was, as expected, a speech that recounted the “triumphs” hopes to own, and use for his upcoming 2024 campaign, which he officially announced.

“The ocean will rise 2/10ths of an inch in 200-300 years they say” was one of the absurdities launched during his unhinged speech rattling off his imagined greatness and power.

Deja Vu all over again? Is this for real? Apparently so.

A lot of speculation has been circulating that this announcement, and the timing of it, were motivated by the legal problems Trump faces. Since the announcement was incredibly early, the earliest in history for a non-incumbent, many believe that he hopes to use his status as an active candidate to somehow avoid looming indictments. The logic behind this is that an indictment of a likely nominee would be perceived as a “witch hunt” and A.G. Merrick Garland will find itmore difficult to proceed. With the first primary still fourteen months away, however, there will be plenty of time for the various cases to play out.

Passive House is at the Heart of the Next Wave of Sustainable Infrastructure

Transportation has been the focus, due to Tesla’s rise, but houses and commercial buildings are next

When Tesla was still just an oddball upstart, there was plenty of skepticism that they would survive, let alone change the industry and define sustainable transportation and the future of EVs. This was before Tesla’s stock price soared, even as the climate crisis has become more serious.

Although the stock market is as irrational as ever, on another level the massive rise in market cap for the once underdog sustainable energy focused company can also be seen as a vote from the general public – a vote for the transition away from fossil fuels and toward a sustainable energy future..

Fast forward to 2022 and there is an entirely different situation in the automotive and transportation industries. The entire industry is shifting, rapidly, to 100% electric vehicle production and competing for the climate conscious upwardly mobile customer base that was first identified by Tesla’s “S3XY” marketing methods and designs.

Another underdog – Passive House is ready for the next wave of climate conscious changes

Although sustainable transportation infrastructure still has a long way to go and many issues to overcome, the speed of the transition over the last decade is, nevertheless, impressive.

The next phase of the transition toward sustainable energy infrastructure as a whole, however, is clearly going to be energy generation, solar, wind, geothermal and beyond. This will include design and construction of dwellings and commercial real estate with an eye toward efficient ways to decrease the carbon footprint and create structures that have a low carbon cost (embodied carbon and green cement, use of natural materials, etc.).

Passive house, a concept first pioneered in Germany, is at the center of the coming design revolution in architecture and sustainable construction. Andreas Benzing, of A.M.Benzing Architects PLLC has been at the forefront of the New York, NY movement (as executive director of NY Passive House) as it has grown for nearly two decades and is now ready to break out.

Emphasizing the active role that passive house can play in reaching ‘peak performance’ for dwellings and commercial structures, Benzing elucidates his credo and underscores the similarities to Tesla’s higher-end approach to EV’s, now poised to spearhead a similar revolution in architecture; “We strive to better user experience and comfort, engineer to easily achieve peak performance, and maximize the durability of quality materials.”

The books below are a few that show the history and concepts behind passive house from various perspectives. Houses and buildings that have a reduced carbon footprint, while at the same time generate energy from sustainable sources are becoming feasible and all have as a foundation the passive house standard for highly efficient design.

The New Net Zero

Click photo for more about The New Net Zero

The new threshold for green building is not just low energy, it’s net-zero energy. In The New Net Zero, sustainable architect Bill Maclay charts the path for designers and builders interested in exploring green design’s new frontier net-zero-energy structures that produce as much energy as they consume and are carbon neutral.

In a nation where traditional buildings use roughly 40 percent of the total fossil energy, the interest in net-zero building is growing enormously-among both designers interested in addressing climate change and consumers interested in energy efficiency and long-term savings. Maclay, an award-winning net-zero designer whose buildings have achieved high-performance goals at affordable costs, makes the case for a net-zero future; explains net-zero building metrics, integrated design practices, and renewable energy options; and shares his lessons learned on net-zero teambuilding.

Designers and builders will find a wealth of state-of-the-art information on such considerations as air, water, and vapor barriers; embodied energy; residential and commercial net-zero standards; monitoring and commissioning; insulation options; costs; and more.

The comprehensive overview is accompanied by several case studies, which include institutional buildings, commercial projects, and residences. Both new-building and renovation projects are covered in detail. 

The New Net Zero is geared toward professionals exploring net-zero design, but also suitable for nonprofessionals seeking ideas and strategies on net-zero options that are beautiful and renewably powered.

Passive House Details

Click photo for more about Passive House Details

Passive House Details introduces the concepts, principles, and design processes of building ultralow-energy buildings. The objective of this book is to provide design goals, research, analysis, systems, details, and inspiring images of some of the most energy-efficient, carbon-neutral, healthy, and satisfying buildings currently built in the region. Other topics included: heat transfer, moisture management, performance targets, and climatic zones. Illustrated with more than 375 color images, the book is a visual catalog of construction details, materials, and systems drawn from projects contributed from forty firms. Fourteen in-depth case studies demonstrate the most energy-efficient systems for foundations, walls, floors, roofs, windows, doors, and more.

The Greenest Home

Click photo for more about The Greenest Home

Passive is the new green. Passive Houses–well insulated, virtually airtight buildings–can decrease home heating consumption by an astounding 90 percent, making them not only an attractive choice for prospective homeowners, but also the right choice for a sustainable future. The Greenest Home showcases eighteen of the world’s most attractive Passive Houses by forward-thinking architects such as Bernheimer Architecture, Olson Kundig Architects, and Onion Flats, among many others. Each case study consists of a detailed project description, plans, and photographs. An appendix lists helpful technical information. Including a mix of new construction and retrofit projects built in a variety of site conditions, The Greenest Home is an inspiring sourcebook for architects and prospective homeowners, as well as a useful tool for students, and builders alike.

The Solar House

Click photo for more about The Solar House

Passive solar heating and passive cooling–approaches known as natural conditioning–provide comfort throughout the year by reducing, or eliminating, the need for fossil fuel. Yet while heat from sunlight and ventilation from breezes is free for the taking, few modern architects or builders really understand the principles involved.

Now Dan Chiras, author of the popular book The Natural House, brings those principles up to date for a new generation of solar enthusiasts.

The techniques required to heat and cool a building passively have been used for thousands of years. Early societies such as the Native American Anasazis and the ancient Greeks perfected designs that effectively exploited these natural processes. The Greeks considered anyone who didn’t use passive solar to heat a home to be a barbarian 

In the United States, passive solar architecture experienced a major resurgence of interest in the 1970s in response to crippling oil embargoes. With grand enthusiasm but with scant knowledge (and sometimes little common sense), architects and builders created a wide variety of solar homes. Some worked pretty well, but looked more like laboratories than houses. Others performed poorly, overheating in the summer because of excessive or misplaced windows and skylights, and growing chilly in the colder months because of insufficient thermal mass and insulation and poor siting.

In The Solar House, Dan Chiras sets the record straight on the vast potential for passive heating and cooling. Acknowledging the good intentions of misguided solar designers in the past, he highlights certain egregious–and entirely avoidable–errors. More importantly, Chiras explains in methodical detail how today’s home builders can succeed with solar designs.

Now that energy efficiency measures including higher levels of insulation and multi-layered glazing have become standard, it is easier than ever before to create a comfortable and affordable passive solar house that will provide year-round comfort in any climate.

Moreover, since modern building materials and airtight construction methods sometimes result in air-quality and even toxicity problems, Chiras explains state-of-the-art ventilation and filtering techniques that complement the ancient solar strategies of thermal mass and daylighting. Chiras also explains the new diagnostic aids available in printed worksheet or software formats, allowing readers to generate their own design schemes.

The Passivhaus Designer’s Manual

Click photo for more about The Passivhaus Designer’s Manual

Passivhaus is the fastest growing energy performance standard in the world, with almost 50,000 buildings realised to date. Applicable to both domestic and non-domestic building types, the strength of Passivhaus lies in the simplicity of the concept. As European and global energy directives move ever closer towards Zero (fossil) Energy standards, Passivhaus provides a robust ‘fabric first’ approach from which to make the next step.

The Passivhaus Designers Manual is the most comprehensive technical guide available to those wishing to design and build Passivhaus and Zero Energy Buildings. As a technical reference for architects, engineers and construction professionals The Passivhaus Designers Manual provides: 

  • State of the art guidance for anyone designing or working on a Passivhaus project;
  • In depth information on building services, including high performance ventilation systems and ultra-low energy heating and cooling systems; 
  • Holistic design guidance encompassing: daylight design, ecological materials, thermal comfort, indoor air quality and economics; 
  • Practical advice on procurement methods, project management and quality assurance;
  • Renewable energy systems suitable for Passivhaus and Zero Energy Buildings; 
  • Practical case studies from the UK, USA, and Germany amongst others;
  • Detailed worked examples to show you how it’s done and what to look out for;
  • Expert advice from 20 world renowned Passivhaus designers, architects, building physicists and engineers.

Lavishly illustrated with nearly 200 full colour illustrations, and presented by two highly experienced specialists, this is your one-stop shop for comprehensive practical information on Passivhaus and Zero Energy buildings.

The New Net Zero
Passive House Details
The Greenest Home
The Solar House
The Passivhaus Designer’s Manual

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Billie Eilish Strikes again on TikTok: “Slumber Party” Rehearsal (X)

“we r hot” show dance rehearsal with commentary (hilarious sexy fun)

After her wild Ukulele post popped up on her crazy subterranean TikTok account and a couple of random posts since, today Billi Eilish posted what appears to be a impromptu reversal video with some hilarious commentary. Set to the song “Lost Cause” (very hot now).

The account which only has 8 videos since it first popped up has 29.6 million followers (of course!) and 122.2 millions likes, and the video (below) already has 3.2 million in the first hour. Today’s video dropped around 4:30 PM Pacific time on June 3, 2021. The first full video on the account – other than the Ukulele post mentioned above. That one went live on November 13, 2020.

It’s pretty clear from the humor, voice over and the attitude that Billie loves the vibe and spontaneity of TikTok and this video and her rogue account style fits right in!

LInk to Video on TikTok

Even at the relatively elderly summit of 19 her sultry, dark style along with top of the world presence continues to command loyalty and love for her music and style. Her recent biographical photo book was also a hit and the new songs will likely continue at the top of our summer list. The documentary is great also.

Oh, and the WORLD TOUR starts in September! Starting off, where else? Las Vegas.


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Bread and Health: Crazy Facts from the U.S.A.

In the US and some other nations, bread and wheat products have been cast in the role of villain due to gluten intolerance and related illnesses. In the UK alone, in 2017, there were a reported 10% of the population suffering from some form of intolerance. Such a percentage would translate into tens of millions in the US.

Photo / Adobe Stock

Is bread really the culprit or is there something else going on?

As a disclaimer, let it be stated up-front that there are certainly many people who suffer from conditions such as Celiac Disease who have a very real, hereditary response to gluten which is very serious. Many of the rest of us, however, who are not in that category, may have a situation brought on by a completely different set of circumstances.

Regardless of exact statistics, intolerance to gluten is clearly a “thing”, particularly in the US. Many theories are out there as to the cause, including industrial bread manufacturing methods, suspect ingredients such as emulsifiers used in baking and pesticides on wheat farms. Some have even reported that when intolerant individuals travel to Europe, symptoms disappear, although they eat bread and other gluten containing foods.

Read More: 4 Best Diets: Dash, Mediterranean, Fast and more for Safe and Effective Weight Loss

An entirely different culture producing a drastically different result: German baking tradition

While American Style bread is also available in Germany, it is rare and not commonly sold in Bakeries but rather only in SuperMarkets. They call it “Toast-Bread” as it’s primary advantage is being square and machine cut, therefore a better fit for a common toaster than the various shapes and sizes of slices cut from what they consider “normal” loaves.

What is considered normal bread is, for example, never sold more than eight hours after baking (except at “day old” scavenger prices). The number of real bakeries, ones that take very seriously the task of making “the daily bread”, per capita is large compared to any US city. This can be dug up in statistics, but is easier to realize by just walking down any street in a German city. Literally every other shop is a small bakery with a dozen different types of bread baked that same morning.

Photo / Adobe Stock

Read More: Alternate day or Intermittent Fasting Diets – Can they improve Strength and Stamina?

Bakers up at 4am all across every town and city

Another factor is the wide range of fresh ingredients included. A short list of the types of bread and various ingredients is vast, and varies from region to region. Six hundred main bread types are well known and this does not include many specialty breads and rolls.

In addition to wheat, bread is often made with rye, barley, potato, oat, spelt, soy and other lesser known grains. Added seeds, nuts and fruit often include one or more of the following (partial list):

  • sunflower seeds
  • pumpkin seeds
  • poppy seeds
  • fled seeds
  • walnuts
  • raisins
  • currants
  • sesame seeds
  • olives
  • linseed
  • hazelnuts
  • almonds
  • oat flakes
  • whole gain groats
  • whey

In Germany, at any common bakery on the street, most, if not all of the items described above would be available on any given day. No need to go to a special, overpriced “organic” or “gourmet” bakery in some high end neighborhood. Just any average bakery will do.

Oddly, these same ingredients are often touted in online health advice articles – implying that there are health benefits to adding these “special” ingredients to one’s diet, all while other countries have had them as daily menu items for centuries if not thousands of years.

Taking all of the above into account, it should come as little surprise that, in the US, obscure health issues due to the lack or misuse of heretofore standard food items would be on the rise. In the case of gluten intolerance, it rises to practically epidemic proportions. Fixing this for any individual, short of taking residence outside the US, would require extra efforts and involve a possible increase in the cost of nourishment. However, considering the alternatives (suffering with a condition without a cure), it might be well worth it.


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The World Must Transition to 200% Renewable Energy Sources: no, that’s not a misprint

net-zero by 2050 was a joke, but nobody’s laughing

Attitude matters. Imagine that in the run-up to the 20xx Olympics your country declared: we will strive to not-lose and achieve net-zero gold medals!

OK maybe not the best metaphor but still – why aim to not trigger armageddon by… 2050?

  • It is international scientific consensus that, in order to prevent the worst climate damages, global net human-caused emissions of carbon dioxide (CO2) need to fall by about 45 percent from 2010 levels by 2030, reaching net zero around 2050. –

Once that lofty non-goal was agreed upon by governments across the globe, it quickly became apparent that virtually none of them were doing anywhere near what it would take to get to said uninspired non-goal.

The idea was (and still is) to drag and under-achieve as long as politically possible and then suddenly, in the final stretch, accelerate efforts (with resources controlled by future politicians) and reach net-zero. And then declare victory.

People want more than net-zero. People need more than net-zero. At the very least there has to be a better name, and a serious plan to make it actually happen.

You are going to hear a lot about minus-zero carbon soon. The reason is a good one. When the stakes are as high as the extinction of all life on earth, just getting to a tie score is not a good plan. So those who are in the trenches, working on solutions for global warming and reducing the carbon footprint, are search also for better ways to communicate what the goal is and what it means.

This, hopefully, can lead to a focus on a goal, or at least the articulation of a desire, that can inspire people to become highly active, even agitated, perhaps even alarmed, and begin the hard work and striving that it will take to get to a net-positive outcome for all of us.

And, who exactly decided that it would be a good idea to prolong the carbon carnival as long as possible in the first place? Carbon emitters and oil profiteers perhaps?

60 years of feet dragging, obfuscation and deliberate blocking of any solutions threatening the status quo have already come and gone.

Also, if energy is clean and abundant, why not use more? Energy is good, more energy use, if clean and sustainable, could be better. It can give us amazing things. Efficient use is good too, of course, but this is a mind-set issue. This is thought error or a thought liberation.

Minus-zero carbon x 100% (with 200% energy availability) is a much better goal and represents a thought liberating idea.

Perfection can’t be the enemy of good in the energy arena

Do we need architects and inventors, innovators and scientists, and massive amount of ammunition in the form of trillions of dollars in funding, from both public and private sources? Hell yes.

And must these magicians and Mavericks do amazing things that were believed impossible just a short while ago? Absolutely. Is this a ‘moon-shot’ to, not just save, but catapult humanity into a better future? You bet-ur-a%$ it is.

That means that the challenges of finding better tech, examples such as for soil regeneration, or more efficient battery storage, or for alternatives to rare earth metals, if they are too, um, rare need to be figured out and set into motion, fast. It means inventing and discovering tech that does not exist, that has not been tried or even sought after, why never sought? Because oil was cheap and available, so don’t stress it, Bub.

watch video

And, there are those out there, already today, that are thinking beyond net-zero in 2050. There are those that want more, that know that we need more. Those that understand that political inertia and corrupt vested interests are not the excuses we want written on our tombstones.

And why not look for half-full glasses or beliefs manifested into action? Why not aim for something that makes us want to get up, stand up, and make something possible that looks like hope and feels like success and winning?

Decentralized solutions are coming, in every part of life

The reality is that it is not only the world’s energy infrastructure that needs a total makeover. Financial inequality, political and economic systems are fragile and failing, regardless where.

There is a whiff of collapse that could turn into a whirlwind and then could derail any progress made, as we plunge into dark ages, even before factoring in the catastrophic climate challenges.

We need new, innovative ways to learn, to communicate, interact and collaborate. And these are emerging – if you don’t believe in crypto, web3 or any other new directions that many are seeing as alternatives to broken systems of the past, you at least have to acknowledge that actively looking for a better way, one that does represent a solution, is what is needed even as the current systems are failing us.

So if you don’t agree with the ideas for change and proposed ways to improve methods for human interaction and coexistence, come up with new ideas and put them forth, ok?, maybe we have to try and strive and stumble until a truly better way presents itself.

Give yourself and all you have into actions that will finally change the direction from one that spells doom, in this case continuing to burn carbon in insanely massive amounts while we fight, disagree and kill one another (war, etc.), to something new, something that at least could have a chance to win the peace.

Losing is unacceptable for-real this time. Winning isn’t everything, no sir, it’s the only thing. And starting on 04-22-2022 this net-zero BS needs to be sent to Mars, or perhaps Uranus.

Meanwhile here on earth we gotta get busy building the only thing that will prevent oblivion: a tiny taste of utopia that will grow from a seed into a raging forest of real, not fossilized, success.

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The Best Books on Copywriting: Must Read for Every Writer (Top 8 of all time)

Copywriting is no longer strictly in the domain of advertising

Once upon a time, in the long gone era that was so well depicted in Netflix’ ‘Madmen’, copywriting, the writing of marketing copy, was a Madison Avenue exclusive and a deep mysterious art in the psychology of persuasion.

Starting with men like David Ogilvy (it was almost always men back then), known as the father of advertising, and Joseph Sugarman, authors of Ogilvy on Advertising and The Adweek Copywriting Handbook, respectively, the established advertising methods and best practices for the creation of powerful advertising and effective copywriting were forged.

Long before the existence of content creators or online content (let alone the internet), America’s top copywriters studied classic copywriting books to elevate the art of copywriting. It became a quest, and a lucrative one at that, to become the best copywriters possible.

Today, with online content exploding in both variety and importance, from blog posts to emailed sales letters, to breakthrough advertising for direct marketing and content marketing, becoming a good copywriter or even a master copywriter is more vital than ever.

This article is a potential start on your journey to that end. Regardless if it is new customers that you seek, or just crafting a good advertisement or perhaps more traffic, likes and follows in social media, the fastest route to learning the best ways to influence people for your online business is to get ahold of these awesome books and dig into the expert advice.

And with these classic titles, there’s no fluff and the content and magical knowledge is as relevant today as it was in the 1950’s and 1960’s, the so-called Madmen era.

Ultimate sales letter or direct marketers dream, breakthrough copywriting awaits

You may have a need to learn the art of copywriting to craft the best titles, sub-heads or ad copy. You may just need a slogan for your personal brand or blog. You may even be considering becoming a successful copywriter in your own right, in order to make a living or even a small fortune selling your skills in this ever growing market.

With content creation being such an exploding area of online commerce, and great copy being so essential for small business owners to global corporations, the quickest way to get the knowledge you need is to take this list of the best copywriting books of all time. Once you dive in you will be able to use them to unlock the ultimate secrets of the written word and apply same to produce seductive web copy for better conversion rates and top flight digital marketing.

Writing copy that’s an easy read, and will focus reader’s minds on your good content, will be enhanced exponentially by the self-created copywriting course that will be the inevitable outcome of absorbing the practical advice and essential reading in these case studies.

A great book can change your life and a step guide toward great sales copy will be an incredibly useful tool and great resource for any new copywriter.

After all, writing well and conveying the right message is based on understanding and internalizing the core principles of good copywriting. We believe that these are the best books to help you do exactly that.

Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 

Told with brutal candor and prodigal generosity, David Ogilvy reveals: 

How to get a job in advertising, How to choose an agency for your product, The secrets behind advertising that works, How to write successful copy–and get people to read it, Eighteen miracles of research and What advertising can do for charities And much, much more.

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The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Made to Stick

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Made to Stick will transform the way you communicate.

It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. 

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Thinking, Fast and Slow

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System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation–each of these can be understood only by knowing how the two systems shape our judgments and decisions. 

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives–and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Copywriting Strategies

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Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. 

What sets this copywriter’s handbook apart from other copywriting books:  Copywriting 101–Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.

Influence: The Psychology of Persuasion

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The foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini–New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion–explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

Persuasive Copywriting

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Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century – essential to every marketing or creative professional’s bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy.

This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Never Split the Difference

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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles–counterintuitive tactics and strategies–you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Differencegives you the competitive edge in any discussion.

Ogilvy on Advertising
The Adweek Copywriting Handbook
Made to Stick
Thinking, Fast and Slow
Copywriting Strategies
Influence: The Psychology of Persuasion
Persuasive Copywriting
Never Split the Difference

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1,100+ Banned Books Across 26 States: Report Shows ‘Shocking’ Censorship

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“What is happening in this country in terms of banning books in schools is unparalleled in its frequency, intensity, and success,” said the director of PEN America’s Free Expression and Education program.

A report published Thursday by the free expression group PEN America details an “alarming” and unprecedented surge in book banning across the United States, with 86 school districts in 26 states prohibiting more than 1,100 titles in classrooms and libraries over just the past eight months.

“Book challenges in American schools are nothing new, but this type of data has never been tallied and quite frankly the results are shocking.”

Titled Banned in the USA, the report finds that districts representing 2,899 schools with a combined enrollment of more than 2 million students banned 1,145 unique book titles by 874 different authors, 198 illustrators, and nine translators between July 1, 2021 and March 31, 2022.  

In total, the new report documents 1,586 instances of individual books being banned as a right-wing censorship campaign and broader war on public education sweeps the country, prompting pushback from librariesstudents, and local residents. Some book bans have been reversed in recent months thanks to student resistance.

The top three banned titles, according to PEN America’s analysis, are “centered on LGBTQ+ individuals or touch on the topic of same-sex relationships: Gender Queer: A Memoirby Maia Kobabe banned in 30 districts, All Boys Aren’t Blueby George M. Johnson, banned in 21 districts, and Lawn Boyby Jonathan Evison, banned in 16 districts.”

Out of Darkness by Ashley Hope Pérez, a love story between a Black teenage boy and a Mexican-American girl set in 1930s Texas, was also banned in 16 districts,” the report notes. “The Bluest Eye by the late Nobel Prize laureate Toni Morrison is the fifth most banned book, in 12 districts.”

PEN compiled a list of the books subject to bans here.

Jonathan Friedman, director of PEN America’s Free Expression and Education program and lead author of the report, said in a statement Thursday that “book challenges in American schools are nothing new, but this type of data has never been tallied and quite frankly the results are shocking.”

“Challenges to books, specifically books by non-white male authors, are happening at the highest rates we’ve ever seen,” said Friedman. “What is happening in this country in terms of banning books in schools is unparalleled in its frequency, intensity, and success.”

“Because of the tactics of censors and the politicization of books we are seeing the same books removed across state lines: books about race, gender, LGBTQ+ identities, and sex most often,” Friedman continued. “This is an orchestrated attack on books whose subjects only recently gained a foothold on school library shelves and in classrooms. We are witnessing the erasure of topics that only recently represented progress toward inclusion.”

According to PEN America, Texas—where the state legislature is dominated by Republicans—leads the country with the most documented book bans at 713. Pennsylvania ranks second with 456 bans, followed by Florida with 204.

“A probing look at the surge in book bans across the country exposes an alarming pattern of mounting restrictions targeting specific stories and ideas and the widespread abandonment of established procedures aimed to safeguard the First Amendment in public education,” said Suzanne Nossel, PEN America’s CEO.

“By short-circuiting rights-protective review processes,” Nossel added, “these bans raise serious concerns in terms of constitutionality, and represent an affront to the role of our public schools as vital training grounds for democratic citizenship that instill a commitment to freedom of speech and thought.”

PEN’s report also raises concern over state legislators’ increasing introduction and approval of “educational gag orders to censor teachers, proposals to track and monitor teachers, and mechanisms to facilitate book banning in school districts.”

The group notes that 175 educational gag order bills have been introduced in 40 U.S. states and 15 such measures have become law in 13 states.

“Parents and community members deserve a voice in shaping what is taught in our schools,” Nossel said Thursday. “But the embrace of book bans as a weapon to ward off narratives that are seen as threatening represents a troubling retreat from America’s historic commitment to the First Amendment rights of students.”

Originally published on Common Dreams by JAKE JOHNSON and republished under Creative Commons license (CC BY-NC-ND 3.0).

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Best thing about the new Mac Studio Display? It’s Optional with the Mac Studio Desktop…

Apple is now in the business of giving it’s customers what they actually want, as has often been pointed out by my colleagues since the Apple March event earlier this week. The show, unveiled under the moniker “peek performance”, was highlighted by the unveiling of the new Apple Studio Display along with the Mac Studio (Desktop), in both M1 Max and M1 Ultra configurations.

Other new products announced were the new iPhone SE 3, iPad Air 5. The demise of the iMac 27” (2020) was also quietly acknowledged.

The very big news was the apple silicon powered desktop duo. Most remarkable is the pattern that seems to be emerging at Apple. Instead of forging ahead with features and formats that are either out of reach of the masses, or just not what we have most devoutly wished for, they appear to be in full-on genie-mode and are granting wishes at an industrial clip.

Suddenly, the much maligned slogan for the iPhone 13 Pro, Oh So Pro, does not seem ludicrous anymore. Armed with an Iphone 13 Pro Max, a MacBook Pro 16 and the new Mac Studio ensemble, anyone would identify with that somewhat haughty designation; your motto could truthfully be Oh. So. Pro.

The Mac Studio Desktop M1 Max and Studio Desktop M1 Ultra versions are a case in point.

The biggest wish fulfillment dream come true is that this machine can be configured at the low end as an amazingly affordable stand-alone workstation, which with the addition of a non-apple monitor (that you may already have, for example) puts you into a pro-performance class at under $2000.

This is nothing less than the holy grail of what many pro and semi-pro mac aficionados have been pining for for nearly decades. The entry level Mac Studio vs Mac Mini (with any monitor if on a budget), The Mac Studio vs iMac 27” (now discontinued as per above), Hell, even the The Mac Studio vs the MacBook Pro 16” with M1Max, these are all a huge win for the Studio Desktop if you factor in price and performance.

At the other end of the spectrum, if you have the cash, the full Mac Studio, including the Apple Studio Display is a Mac Pro killer in price and performance. Naturally there have already been rumors that the Mac Pro update is near at hand and even that a new monitor with similar features to the 32-inch Retina 6K Pro Display XDR ($6k) but at a price point well below that lofty sum.

By making the monitor optional this blows apart the tacit strategy that has been followed for decades – want the newest top performing machine ? Then you either buy an iMac Pro, the top of the line MacBook Pro (with integral screen costs) or win the lottery first to attain the cash for the Mac Pro / Pro Display XDR combo.

No more. At under Two Thousand smackers you can improvise a display which you compute your way to the cash needed to purchase the Apple Studio Display. Once you get there you will be able to luxuriate in the unbelievable sound system built in, featuring a three-microphone array as well as a six-speaker sound system with Spatial Audio support. You’ll also get your screen debut using the 12mp integrated “web-cam” with Center Stage enhancement, all provided courtesy of the built-in A13 Bionic chip.

This not-so-subtle shift is also made evident by the plethora of ports and configuration options that make the system, how ever you choose to build it, very user friendly in terms of matching the budget to the tasks you plan to undertake with your prize.

The even bigger picture is the way that the entire product line from Apple is benefitting from the unique “whole-widget-strategy” first laid out by Steve Jobs. Since the introduction of Apple Silicon, first in iOS devices and now across the entire Apple ecosystem, there has been a massive acceleration of improved performance (peek performance indeed). Expect this trend to intensify as the migration continues alongside the eventual total integration of iOS and MacOS software.

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iPhone Subscription Service Could Launch This Year according to Gurman

photo / Apple

Are Hardware Subscriptions a Bad idea? Perhaps, but it might be perfect for power users

There has been, over the last few years, a gradual push within Apple (and, god knows the world at large) for more subscriptions and more bundling of products across the entire ecosystem.

This is also, in my view, part of a larger planned convergence of all products and services into a giant Apple universe of products that ‘just work. The rumors are based on the new report by Bloomberg’s Mark Gurman where he claims to have knowledge of the matter and says he expects this concept to launch in late 2022 or early 2023.

There is already an iPhone upgrade program which allows you to pay as you go and get a new iPhone yearly, however this is no a true subscription model. A closer analog would be the Apple One bundle, an all-in-one subscription program for up to six apple services.

They include Apple Music, Apple TV +, Apple Arcade, iCloud+, Apple News +and Apple Fitness +. The monthly charge for Apple One ‘Premier’ which as it sound is the full package is only a little more than half of what the cost would be for the individual items.

And since an iCloud storage upgrade to 2 TB is included, the actual cost benefit is even higher for users that wold be upgrading to that level of iCloud storage anyway.

The fact is that many so called ‘power users’ upgrade often at full price and get a new Apple device yearly, or even buy multiple new devices at least every other year.

Good for Apple, of course, how about the rest of us?

While many industries and companies are working hard to make a transition to monthly subscription services that include hardware, for everything from web sites trying to re-imagine the auto-leasing program parameters in a way that is permanent with the ability to upgrade periodically, to a hardware subscription service like the software plus hardware bundle from Peloton Interactive inc.

Although this relentless drive to create a new subscription service for hardware products in addition to the already nearly ubiquitous presence of subscriptions in digital services, which is, generally, a set fee per month is standard for a plethora of software and web based products.

With Apple products becoming more integrated into the ecosystem of software, hardware and services that interact and even synergistically support each other, it only makes sense that this has the potential, again, to make the most sense for the most avid users of Apple hardware.

From the perspective of tech giants like Apple Inc., having a large percentage of recurring sales guaranteed through monthly payments, would enable the financing of the inevitable new yearly iterations of new versions of its major devices, and could be seen as a new way, perhaps a better way, to capitalize for the research and development those many new hardware deices require.

Having long since committed to a schedule that guarantees new models for nearly all it’s hardware every year, which often include a reduction in the price of the device, free upgrades (mostly for software), a hardware subscription program such as the one we could imagine (based on the Apple One example above but for hardware) would be a hot topic, if not Apple’s biggest push internally.

A hardware subscription bundle, by any other name…

Naturally there are many ways this could play out. How the cost of an iPhone (based on a one to two year upgrade cycle) would jive with the cost of the phone divided by twelve or even twenty four is one possible configuration.

There’s also the question of current installment plans and how they would be handled for presumed upgraders, if various perks such as fresh hardware, free Apple Care, the freedom to move to the iPhone of their choice, all, however, with lack of true device ownership. Or perhaps even the merger of Apple One services such as the Apple Music Subscription into a huge ‘bundle of bundles’.

Bottom line? Make it juicy and they will come…

Of course, those like myself (and maybe you?) who might be potential users of the program are waiting to hear… drumroll please…. a specific price, a date, either this year or next year, and the hardware lineup included.

Would this be just iPhone or also iPad or Apple Watch, even Mac? Or a truly massive new program that would be the biggest of all monthly installment programs in the world today, and would include everything from fitness content, to a menu of hardware and software, to a magical calculation of your Apple Worth Rank that would allow you to get more devices, software and services the higher that the cost of devices would be.

And all of the above, or whatever actually comes to pass, divided by a second magic number between 12-18 and then calculated to be a little more than half (oh Apple is so clever at this) of the full original prices and then charged to Apple Card users at a slight discount and the rest of us on a normal monthly basis.

If your head is spinning but you are still reading this, you might actually be one of the few that would embrace the upcoming service and would be happier with a determined monthly fee for the plethora of Apple products that you know you will consume anyway for the rest of your life.

By the same token, if you are insanely upset at even the notion, let us know in comments below.


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The Real Dream of Clean Energy: Video Eureka Moment from Cleo Abram

Reducing fossil fuel use is important, but it’s more important to increase zero carbon energy production

Increasing sustainable energy production is possibly the most important goal for the world today. This idea is mostly couched, however, in negative terms, the idea that without a shift to clean, green sustainable sources climate change will destroy the future.

This is an important and essentially true statement.

However the automatic association of sustainable energy as being inevitably connected to less energy availability is a false premise. One that can be proven wrong with positive action towards building clean energy infrastructure, not as a defensive, desperate survival goal, but as a natural expansion of more energy and power that could lead to increased prosperity for the human race.

Deeply embedded thought patterns prevent us, perhaps, from imagining a world where more energy is not associated with more pollution, eventual depletion of a finite and limited resource and ultimately death, destruction and a CO2 induced climate catastrophe.

Optimism and abundance are linked with hope and a dream of a better standard of living for all. That dream is possible not with less energy use, but rather, more and cheaper energy availability that can be created by building a global, sustainable, renewable energy infrastructure.

A change in thought and perspective is necessary and could be more powerful than the sun

Utopia is a word that will get you laughed at, while oblivion is becoming the expected outcome of our century. Predicted by R. Buckminster Fuller in his book ‘Utopia or Oblivion‘, the choice we face in this century is not oblivion and catastrophic suffering or ‘business as usual’, it is not survival vs extinction, it is survival by unleashing utopian potential or total annihilation.

The paradox of sustainable energy is that, without it becoming the primary energy production system for the planet, combined with reduced consumption of fossil fuels until 100% sustainability is reached, oblivion or at least massive pain is assured; while at the same time, achieving 100% carbon free, clean energy from sustainable sources like solar, wind and geothermal, can create virtually unlimited increases in beneficial uses of energy, leading to an almost utopian potential for quality of life.

Thinking is the Difference Between Utopia or Oblivion

The clarity of realizing that clean sustainable energy ubiquity means unlimited energy consumption is non-destructive, and can end the malthusian nightmare of finite resources, that so many have fought over and even died for, is truly mind altering.

More is less, is another way to say it. Or at least more consumption and benefits, but none of the negative costs to the environment that we have come to see as inextricably linked to fossil fuel energy production and use.

At the same time it also harkens back to Elon Musk and Tesla’s mission statement. Tesla has had a vision for sustainable energy that is S3XY; more luxury, more beauty, more fun.

That mind-set, a mind set of abundant clean unlimited energy from sustainable sources, used to power beautiful powerful EVs, has made the company the enormous success that it is and ushered in an era EV production as job #1 throughout the entire auto industry.

The genius of this perspective centers on the idea that humans, when striving toward a positive goal, are always more powerful and successful than they are when simply trying to avoid a negative outcome.

Interestingly, the dream of reaching Mars, Musk’s other stated goal, is both positive and negative, since one reason for the urgent need to establish colonies there could be the destruction of earth due to climate disaster, caused by a failure to create a sustainable clean energy infrastructure in time.

It is the power and dream of much more abundant energy that can remove the idea from our minds that energy consumption is inherently bad, just because it does have negative ramifications galore when the source for that energy is dirty fossil fuels.

The Utopian Mindset must begin to permeate our consciousness if we are to overcome the challenges of 2000-2050 and beyond

Energy abundance is not the only type of abundance that our minds must learn to accept as possible for our species if we hope to turn things around. Bitcoin, for example, is currently being scapegoated in the media generally and is having endless disinformation hurled at its proof of work mining system based on the premise that it uses “too much” energy and too much of that energy is sourced from fossil fuels at this time.

But why not focus on the real problem? Why not see that a monumental and heroic effort to rid the world of dependence on “bad” and ultimately finite and limited sources of energy from fossil fuels and shift, ultimately, 100% of production to clean and renewable sources, needs to be job #1 for team earth?

Again, in an all-or-nothing scenario there is no option to equivocate. The negative reasons that fossil fuels must be phased out as soon as possible (‘the stick’ as per Cleo Abram in her video below) become more inevitable each minute and are already threatening everything humans have accomplished to date.

The positive motivation is less obvious for most at this point (‘the carrot’) and yet is ultimately more powerful (S3XY!) since it carries with it the hope that we can not only avert disaster, death and destruction, but can build a clean, abundant and infinitely expandable energy supply that could be used to build the first tentative steps toward a utopian dream.


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Oh. So. Pro.: Apple’s new slogan for iPhone 13 Pro is both Obvious and an Infinite Enigma

Above: Photo Collage / Apple / Lynxotic

Simple, to the point, yes. But what is the point?

Why go pro? Well, anyone who uses an iPhone in a work or business context can clearly benefit from the power under the hood (A15), and the new, better ways to communicate (messages, FaceTime, email improvements, etc) and manage information exchanges (notes upgrade, photo searching, live text, etc.).

And, let’s be honest, who that uses an iPhone for business doesn’t always want the newest and best? And who actually does have the funds to pay the lofty prices? On the face of it the slogan and the superficial idea it proposes is a simple extension of the demographics of Apple’s customer base.

The motto iPhone 13 has received is just the newest in a venerable pantheon of slogans created for some of the most successful and forward thinking ad campaigns. There are even those that feel that steve jobs had even more talent for choosing a marketing strategy than for anything else. Starting with the now historic super bowl ad for the original mac, which to this day is heralded as one of the best one-minute commercials ever Apple has ever since been known as a cult-like company that took an unfamiliar product, at a time when desk-top computers were virtually non-existent and sold them as something that could magically bestow a better life, and even contribute to the building of a better world.

The ad told the story of the apple home computer as the next big thing, and cast the macintosh product line as a true hero that would stand up to a projected story of corporate tyranny, embodied in IMB, Apple’s rival at the time. This was potentially the first tv commercial to sell a corporate identity, the Apple story as a cultural story, rather than as the first low cost microcomputer system.

Based on George Orwell’s dystopian novel, 1984 the ground breaking ad had one of the most unusual business mottos as the closing credit; “On January 24th Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’ “

Though the commercial has been considered a huge success ever since, the rest of the story is that the general population was not quite ready for apple’s iconic game-changer at the time, and the high price of the first product version was, responsible for poor sales ultimately a commercial disaster.

Nevertheless, the technical revolution of the product, including the first graphic command interface, would eventually create millions of Apple fans, imbue the public with a sense of identification with the company as underdog, and the commercial would gain its rightful place as the best marketing tool of that era.

Decades later the legacy would be part of the road that Apple took to becoming a profitable company and eventually one of the world’s most powerful global enterprises.

The second, and possibly even more influential and best marketing campaigns would be ‘think different’ slogan, launched on August 8th, 1997.

This motto and the ad campaign that famously followed represented a whole new vision for not only how to promote the brand and increase sales without featuring a single Apple product, but also served to introduce apple fans to the idea of a different kind of change.

It signaled a new direction, both internally with the return of ad agency TBWA Chiat/Day after a ten year hiatus, but also making clear reference to the break from the downward trajectory that company had faced in the absence of Steve Jobs between 1985 and 1997, both leaving and returning on the same day, September 16.

This eternally iconic campaign with it’s clever yet engaging slogan, emphasized the concept of iconic misfits, and how they, as the “crazy ones” would embrace new ideas and change the world.

‘Think different’ ultimately became the most successful and famous tagline in the history of Apple. The text from one of the first commercials in the campaign had a brilliant script, read by Richard Dreyfuss;

“Here’s to the crazy ones,” Dreyfuss intoned. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently.”

Among the 17 great historical icons whose images were used in the first one minute ad, meant to link Apple innovation to the worlds all time great 20th century thinkers and doers, were; Albert Einstein, Pablo Picasso, Martin Luther King, Bob Dylan, Amelia Earhart, Mahatma Gandhi, Maria Callas, Richard Branson, Muhammad Ali, Jim Henson (and Kermit the Frog), Ted Turner, Thomas Edison, Martha Graham, Frank Lloyd Wright and John Lennon (with Yoko Ono).

Subsequent to the launch other tv ads as well as print, posters and billboards featured a variety of these plus additional icons.

Here’s what Apple says about the A15 Bionic chip in the iPhone 13 Pro:

With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features.

On the surface then, it’s all good, the three terse words evoke the natural and logical, it’s a simple, clever slogan that targets the upper “Pro” demographic with an expensive but really cool device.

Lurking beneath is a mountain of meaning that connects to decades of research and innovation at Apple

But, wait, all the new iPhone 13s, along with any that use iOS 15, share many of the same “Pro” features, and thus we must all adapt to the embarrassment of riches, on some level.

Many questions arise; with “Pro” cameras (3x +) and software that leverages advanced chips, the neural engine, machine learning to extend our senses further in multiple directions at once, is there more going on here than meets the (camera’s) eye?

neural

Here’s more from Apple about the A15 Bionic chip in the iPhone 13 Pro:

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing.

If we are all aspiring toward a Pro iPhone for our Pro digital lives are there trade-offs and lurking benefits that are not as obvious as better photos, videos and more digital eye candy? If we are all destined to be Pro then is Pro destined to be just “normal”?

The evolution from analog to digital to a pre-metaverse life

Work from Home has now been dubbed “Fully Distributed Workforce”, meaning work from anywhere. This is conceivable due to the accelerated transition to an economy where everything is digital, computerized and removed from atoms (other than robot assisted tasks like building Teslas, etc).

Less than total, but more and more pervasive, the lives we lead are not enhanced by our cyborg extensions (previously known as “smart phones”) but rather the life itself takes place in this soon to be enhanced alternate reality.

The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next-generation ISP provide improved noise reduction and tone mapping.

Long before a video-game-like AR and VR metaverse emerges, we are already experiencing a large part of our waking hours, both for work and “leisure” through the portal of our devices and the internet.

https://www.apple.com/newsroom/videos/iphone-13-pro-cinematic-mode/large_2x.mp4

In many ways, this is so obvious as to need no mention, and yet, what is a Pro life in this digital universe worth compared to a “non-Pro” version of the same life?

The new Apple silicon hardware / software and all eco-system transition – already long underway and projected to converge into an early stage Kurzweilian Singularity of Apple in around 2024, is what will determine the nature of existence for the rest of the decade.

With software, hardware, and now AI and machine learning, all having a continuous and presumably infinite upgrade cycle, isn’t that like a kind of eternal life, at least for our digital selves, if not for our biological baggage?

https://www.apple.com/newsroom/videos/iphone-13-pro-promotion/large_2x.mp4

Enter the iPhone 13 Pro; suddenly the experiences we wear as we take part in the fully distributed workforce sparkle and dazzle and become more effective and pleasurable to navigate.

The human link in the chain, absorbing, adapting, learning, digesting all these upgrades and improvements and how they change our work and play is a game of catch-up that will never end.

At this moment, the new “memories” feature in photos, combined with the new cameras in the iPhone 13 Pro Max are going to change how I view my immediate past (as reflected in the “memories” created by AI and machine learning forays into my ever growing photo library).

And that will make my ancient iPhone 5 photos seem as antiquated as a polaroid from 1984. And how will the current, insanely crisp, macos lensed food snaps look next to my “only great” iPhone 12 Pro portrait mode plates?

Not that these are weighty problems or even musings, but when your world is in the pre-metaverse of the Apple ecosystem in 2021, these thoughts do arise.

Are we all heading to a life where everything is Pro?

While, on the one hand, the goal of eternally enhanced digital communication is a very useful and important one, a possibly essential upgrade to our species just in time to prevent a climate apocalypse, on the other hand, how will the fully distributed workforce look once we are all Pro.

The transition from brink & mortar, skin, sinew and gray matter to a digitally enhanced cyborg communication center in our pocket is at a very early stage, to be sure.

At the same time things, including the relentless Apple upgrade cycle are going very, very fast, indeed.

If we are all destined to measure our contributions to work and society based on enlarged, enhanced communication capabilities, that enhancement will include what was once called “multi-media”. Hi resolution photos and videos, video calls with portrait mode, hell, feature films we shoot on the weekend, all the bells and whistles that once seems like a “hobby” for pleasure and in a rare case profit, all will now be central to our very existence.

Starting now, we are all Pro. The brightest and best will be more, they will be Oh. So. Pro.

https://www.apple.com/newsroom/videos/photographic-styles-iphone-13-pro/large_2x.mp4

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Ridley Scott to Produce ‘The Infinite Machine’ ETH Origin Story from Camila Russo’s Book

The future of Ethereum, DAOs, Defi and Web3 set to become mainstream with movie tracing its history

Ridley Scott’s production company, Scott Free Productions, is slated to produce a feature film based the book, which tells the story of Ethereum, ‘The Infinite Machine‘ written by cryptocurrency crusader and journalist Camila Russo, and has Shyam Madiraju attached as director. Tom MoranVera Meyer, and Alejandro Miranda are also onboard, according to Deadline.

With Ridley Stott’s credits running the gamut from ‘Blade Runner‘, to ‘The Last Duel’, to Alien, to Gladiator, and too many more to count, plus production credits for Scott Free that are no less impressive, the upcoming films appears set to be big.

Ethereum co-founder Vitalik Buterin will play prominently in the story, showing the early and incredible initial launch, inspired by the self-taught 19 year-old, into what is now the world’s second largest cryptocurrency (Ether) and, according to Ethereum.org is a technology that’s home to digital money, global payments, and applications. The current ‘market cap’ for Ethereum is nearly $400 billion.

The story up to the present day is fascinating enough, with the meteoric rise of Ethereum from the founding in 2015 to the announcement of this project. Particularly noteworthy is the connection between the Ethereum blockchain technology and the invention of NFTs (Non-fungible tokens), DeFi (decentralized finance), D.A.O.s (Decentralized autonomous organizations) and more.

Camila Russo, author of “The Infinite Machine”, also founded TheDefiant( thedefiant.io ) which “curates, digests, and analyzes all the major developments in decentralized finance, so that you can stay informed and smart about the most cutting-edge and fastest-changing corner of crypto and finance” according to the site itself.

The film project has already started to make waves and accomplish meaningful buzz in a deep layered, totally coherent approach to its creation. Namely, the fact that part of the fundraising for the film is taking place via NFT collections. This bold move has been incredibly well timed and successful, with the first @ETHMovie collection selling out completely within 28 hours and raising $670,000 in the process.

This funding, along with subsequent NFT collections offered are being managed via The Infinite Machine DAO community treasury, along with traditional film financing techniques. The DAO is, itself, the executive producer of the movie.

According to the official site for the film, the NFT collection sales will be equally distributed amongst the 36 intervening artist which will receive 22.5% of the budget. 10% will be sent to a community treasury pool to fund the DAO, and the 67.5% will be used for the movie.

It’s incredibly exciting to have Ridley Scott and the crew at Scott Free produce the movie of The Infinite Machine alongside us. I can’t imagine a better team to turn the riveting story about the people behind the most revolutionary technology since the internet into a feature film that will capture the hearts of our generation.

Camila Russo as per ‘DeaDline’

This groundbreaking funding mechanism, in this case for a movie that is intended to “become a blockbuster movie for the mainstream”, is part and parcel of the radical yet optimistic and hopeful changes that DAOs, NFTs, DeFi all were created to achieve, within the greater context of Web3 and the Ethereum blockchain itself. In other words, making this film is itself proof that the subject matter is alive, kicking and becoming more real (and dangerous, to some) in real time.

Traditional funding and monetary distribution channels, from the creative genesis of an idea (in this case the book) to a fully formed commercially released product and its proceeds, are by comparison, woefully inadequate and generally corrupt and unfair, according to many artists and creators super-pumped for the transition to these new methods made possible by Ethereum, blockchain, and soon, Web3.

So from the story, in both book and movie, to the NFT collections, the the DAO created to executive produce and partially fund the film, there is a thread of real-life proof-of-concept running throughout.

That proof is that, far from being a far flung, possible flash-in-the-pan, the entire saga, beginning with 19-year-old Vitalik Buterin’s idea to expand the potential of block chain, is destined to come to spectacular fruition, and sooner than you might believe.

Culminating the relatively short history of the last 7 years, all the way to the present day explosion of work, massive capital investments and development of Ethereum, along with its various applications and use-cases, we could be inexorably headed toward a moment in the near-future when the film will crash head-on into the realization of the very dream scenario it depicts. Oh boy howdy.

Below, the breakdown of the The Infinite Machine DAO funding plan:

Before the Movie Budget is Covered

Distribution of primary and secondary sales:

  • 22.5% in an equal basis amongst the 36 intervening artists
  • 10.0% to a community treasury pool used to seed The Infinite Machine DAO
  • 67.5% to cover the movie budget up to $16M. That number may be reduced depending on the amount of funds raised via traditional means.

After the Movie budget is covered

Distribution of secondary trading fees and any other revenues from all collections:

  • 22.5% will be received by the artists in this collection 
  • 25.0% will be received by the NFT Collection core team and contributors 
  • 52.5% will be used to fund a community pool to seed The Infinite Machine DAO

Camila Russo spent eight years at Bloomberg covering the Argentine market (bonds, stocks, FX) for 4+ years based in Buenos Aires; she wrote about European stocks with a focus on Southern Europe in Madrid; analyzed macro emerging markets moves for the Markets Live blog in New York; and was one of the most prolific and dedicated cryptocurrency reporters.

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Bitcoin’s Origins get Well-timed Mention in Elon Musk Tweet

The ‘why’ of Bitcoin is back in the news

Bitcoin’s history and origination is an important factor for more than just true believers and maximalists. Created in the aftermath of the 2008 financial crisis, and with evidence that it was intended, by its founder, known only as Satoshi Nakamoto, as remedy for the failed system that had nearly collapsed the world economic system at that time.

In a recent CoinDesk post, Nathan Thompson wrote: Bitcoin’s genesis block is historic, not just because it contained the first 50 bitcoins, but because it had a message coded in the hash code: “The Times 03/Jan/2009 Chancellor on brink of second bailout for banks.”

The bank bailouts and various financial system failures were integral, then, in the creation and purpose of bitcoin, and one could even say, coins and systems that followed, starting with Ethereum in 2015.

After a few weeks of tweets revolving around the Twitter buyout brouhaha, Elon Musk, in a reply, added, in a more introspective tone than has been seen of late, some of his thoughts on the subject;

Interesting timing and a nice shift from the obsession with prices

The recent “crash” and panicked voices over the drop of the bitcoin price below $30k is the unspoken background addressed in this exchange, it appears.

Decrying the erroneous belief that “prices only go up” held by the public at large during the doomed run up to the 2008-2009 crisis could be seen as a hint that, perhaps, prices of assets like Bitcoin, and Tesla shares, for that matter, can not “only go up” and anyone who seeks such a preposterous nirvana is digging their own graves, having failed to learn from all the times in history that fools took the path of peak greed and self-delusion.

Worse, and worth being singled out specifically, are those that profited from the delusion of others in “predatory lending” practices, which Elon Musk “doesn’t support”.

Ultimately for this tweet thread, it was Elon Musk’s Twitter buddy @BillyM2k that nailed it with a series of tweets explicitly spelling out the divergence between the founders and believers in the original, positive, intent of bitcoin and the massive bubble of speculators and scammers that has, in his view unfortunately, grown up around it.

Pointing out that DogeCoin, as an example, was created to highlight the stupidity of speculation and excess greed that came with the avalanche of meme-coins and “shitcoins” etc, that flooded the market and, to a great degree, obscured the original, positive force that bitcoin and decentralized finance was invented to be.

https://twitter.com/BillyM2k/status/1525274042592202752?s=20&t=yenGWhR_EZDBYDoUwOhnZg

Maybe, some of the various challenges and stumbles that Elon Musk is experiencing lately, seemingly for the first time, after a string of incredible triumphs, culminating with the Person of the Year designation and the buyout launch that is now in limbo, will inspire him to be more reflective and use his powerful position as a “Twitter-sage” to draw more attention to the need for a voice of “reason”, rather than as a cheerleader for the bonfires of vanity and speculation.

https://twitter.com/BillyM2k/status/1525277905319628801?s=20&t=yenGWhR_EZDBYDoUwOhnZg

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How Roe v. Wade changed the lives of American women

The recent announcement of Justice Anthony Kennedy’s retirement has ignited widespread speculation about the future of Roe v. Wade. Some analysts believe that a new appointment to the Supreme Court would mean a conservative justice, particularly one who is against abortion rights, will threaten the status of the law.

The U.S. Supreme Court granted women an essential degree of reproductive freedom on on Jan. 22, 1973, by supporting the right to terminate a pregnancy under specific conditions.

As a sociologist who studies women, work and families, I’ve closely examined how the landmark ruling affected women’s educational and occupational opportunities over the past 45 years.

Then and now

Let’s go back to 1970, three years before the Roe decision.

In that year, the average age at first marriage for women in the U.S. was just under 21. Twenty-five percent of women high school graduates aged 18 to 24 were enrolled in college and about 8 percent of adult women had completed four years of college.

Childbearing was still closely tied to marriage. Those who conceived before marriage were likely to marry before the birth occurred. It wasn’t yet common for married women with young children under age 6 to be employed; about 37 percent were in the labor force. Then, as now, finding satisfactory child care was a challenge for employed mothers.

By 1980, the average age at marriage had increased to 22. Thirty percent of American women aged 18 to 24 who had graduated from high school were enrolled in college, and 13.6 percent had completed a four-year college degree. Forty-five percent of married mothers with young children were in the labor force.

While these changes may not be directly attributable to Roe v. Wade, they occurred shortly after its passage – and they’ve continued unabated since then.

Today, roughly two generations after Roe v. Wade, women are postponing marriage, marrying for the first time at about age 27 on average. Seventeen percent over age 25 have never been married. Some estimates suggest that 25 percent of today’s young adults may never marry.

Moreover, the majority of college students are now women, and participation in the paid labor force has become an expected part of many women’s lives.

Control over choices

If the Roe v. Wade decision were overturned – reducing or completely eradicating women’s control over their reproductive lives – would the average age at marriage, the educational attainment level and the labor force participation of women decrease again?

These questions are also difficult to answer. But we can see the effect that teen pregnancy, for example, has on a woman’s education. Thirty percent of all teenage girls who drop out of school cite pregnancy and parenthood as key reasons. Only 40 percent of teen mothers finish high school. Fewer than 2 percent finish college by age 30.

Educational achievement, in turn, affects the lifetime income of teen mothers. Two-thirds of families started by teens are poor, and nearly 1 in 4 will depend on welfare within three years of a child’s birth. Many children will not escape this cycle of poverty. Only about two-thirds of children born to teen mothers earn a high school diploma, compared to 81 percent of their peers with older parents.

The future depends in large part on efforts at the state and federal level to protect or restrict access to contraception and abortion. Ongoing opposition to the legalization of abortion has succeeded in incrementally restricting women’s access to it. According to the Guttmacher Institute, a research group that studies reproductive policies, between 2011 and mid-2016, state legislatures enacted 334 restrictions on abortion rights, roughly 30 percent of all abortion restrictions enacted since Roe v. Wade.

In 2017, Kentucky enacted a new law banning abortion at or after 20 weeks post-fertilization. Arkansas banned the use of a safe method of abortion, referred to as dilation and evacuation, which is often used in second-trimester procedures.

New battles

Of course, medical abortion isn’t the only way in which women can exert control over reproduction.

Even before 1973, American women had access to a wide range of contraceptives, including the birth control pill, which came on the market in 1960. Five years later, in Griswold v. Connecticut, the Supreme Court ruled that married couples could not be denied access to contraceptives. In 1972, in Eisenstadt v. Baird, the court extended this right to unmarried persons.

In 2017, a record number of states acted to advance reproductive health rights in response to actions by the federal government. In 2017, 645 proactive bills were introduced in 49 states and the District of Columbia. Eighty-six of those were enacted and an additional 121 passed at least one committee in a state legislature.

How would the lives of American women in the last decades of the 20th century and early 21st century have unfolded if the court had made a different decision in Roe v. Wade? Would women be forced into compulsory pregnancies and denied the opportunity to make life plans that prioritized educational and employment pursuits? Would motherhood and marriage be the primary or exclusive roles of women in typical childbearing ages?

With the availability of a greater range of contraception and abortion drugs other than medical procedures available today, along with a strong demand for women’s labor in the U.S. economy, it seems unlikely that women’s status will ever go back to where it was before 1973. But Americans shouldn’t forget the role that Roe v. Wade played in advancing the lives of women.

This story has been updated to correct the proportion of women enrolled in college in 1970 and 1980.

Constance Shehan, Professor of Sociology and Women’s Studies, University of Florida

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Solarpunk: Visions of a just, nature-positive world

Credit / Image: Fernanders Sam)

What does a sustainable civilisation look like and how do we get there? A burgeoning movement of artists and activists is seeking answers.

“It is 2050. In most places in the world, the air is moist and fresh, even in cities. It feels a lot like walking through a forest, and very likely this is exactly what you are doing. The air is cleaner than it has been since before the Industrial Revolution. We have trees to thank for that. They are everywhere.”

In the current moment, these words from Christiana Figueres and Tom Rivett-Carnac’s 2020 book The Future We Choose might seem like pure fantasy. The world they describe seems so far from the present, where over 90% of the Earth’s population breathes air deemed unsafe by the World Health Organization, scientists warn that humans are causing “irreversible” changes to the climate and nature is declining globally at an unprecedented rate.

But a burgeoning artistic and political movement known as “solarpunk” is trying to bring this lush, verdant world closer to reality.

Credit / Illustration: Dustin Jacobus

Solarpunk imagines an optimistic future where humans have overcome the major environmental and social crises of our time and in the process created a safe, just world powered by clean energy and organised around collaborative social ideals.

It rejects the pessimism of cyberpunk, which paints the future as a corporate-controlled and environmentally degraded dystopia. As stated in a manifesto written collectively by the online solarpunk community, “as our world roils with calamity, we need solutions, not only warnings”.

The concept of solarpunk originally emerged in the late 2000s, when a handful of artists on the social media platform Tumblr began sharing drawings of futuristic green cities. Over time, the aesthetic and ethos evolved into a more robust vision for the world, and in the process has been embraced by other art forms. There are now published collections of solarpunk literature, subgenres of music, movements within architecture and even tabletop role-playing games.

At the core of this vision is the idea that humans can coexist in harmony with the rest of nature. A solarpunk world is one where vast swathes of land have been returned to wilderness, rooftop gardens dot the skylines of high-tech cities and vertical farms provide food to their residents.

Responsible use of technology is also a prominent theme. Solar, wind and wave power have entirely replaced fossil fuels as sources of energy, while widespread 3D printing has made it much easier to produce things locally, creating resilient, self-sufficient communities.

Increasingly, artists and writers in the solarpunk movement also describe a world that is just and safe for marginalised groups – especially those facing the brunt of the climate and ecological crisis today. “BIPOC [black, indigenous and people of colour] and queer people are safe in solarpunk futures,” says Brianna Castagnozzi, co-editor-in-chief of Solarpunk Magazine.

Although it may seem utopian and idealistic, solarpunk attempts to answer real questions being asked more and more often in light of the unfolding climate and ecological crisis. What can be saved? What does a truly sustainable civilisation look like? How do we get there?

It may be a big ask, but it’s increasingly clear that the scale of the environmental crises facing humanity demands transformational changes to the way we live, as well as the way we think. Art has the power to shape our attitudes, so perhaps it’s time – as Nigerian poet Ben Okri said recently – for artists of all kinds to “dedicate our lives to nothing short of re-dreaming society”.

Credit / Image: Luc Schuiten – Architect)

This article was originally published on China Dialogue by Joe Coroneo-Seaman under the Creative Commons BY NC ND licence.

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‘House of the Dragon’ Trailer gives Fans a Game of Throne Prequel Tease

Dragons, Targaryens and the Iron Throne:

A new trailer for the HBO original series based on the wildly popular “Game of Thrones” series has been released. The prequel, and title of the new TV series  “House of the Dragon” is set 200 years before events that unfolded in “ The Game of Thrones” which breaks down the origin story of House Targaryen.  

The series adapted to the big screen thanks to the work of George R. R. Martin novels, specifically “Fire and Blood”. The spinoff will explain how the Targaryens wound up in a brutal civil war, known as the Dance of the Dragons, which foreshadow the beginning of the end of the Westeros’ ruling. 

The first 10 episodes that will make up the first season is sure to be a huge production, based on reports that each episode cost under $20 million per episode to make.

The streaming platform just released a teaser trailer, along with character information which will feature (get ready for difficult name pronunciations!): Emma D’Arcy as Princess Rhaenyra Targaryen, Eve Best as Princess Rhaenys Targaryen, Paddy Considine as King Viserys Targaryen,  Matt Smith as Prince Daemon Targaryen, Sonoya Mizuno as Mysaria , Steve Toussaint as  Lord Corlys Velaryon,  Fabien Frankel as Sir Criston Cole, Rhys Ifans as Otto Hightower and Olivia Cooke as  Alicent Hightower.

“House of the Dragon” will make its debut this fall on August 21. 

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A Virtual Lexicon of Trump’s Outrageous behavior recounted in ‘A Sacred Oath’

Former Defense Secretary, Mark Esper has a new memoir that is available, “A Sacred Oath”, in which he reveals his time spent during the Trump administration.  And like many that have served under Donald Trump, Esper fell from his grace, getting fired several days after the 2020 election.

The book is a whopping 752 pages, where he holds nothing back, capturing Trump as the ill-tempered, ill-informed President who was overly concerned with power and self-image.

Below are just some of the headlines and quotes from his book released and available for purchase starting May 10. 

‘Esper says Trump wanted to reactivate McChrystal, McRaven to court-martial them over criticism’ (The Hill)

“Worse yet, people were removed from positions simply because the White House wanted to replace them with more hard-core Trump loyalists, regardless of qualifications,” Esper wrote of Trump’s motive towards those that did not fall in line with his political agenda. 

‘Former Pentagon chief Esper says Trump asked about shooting protesters’ (NPR)

“We reached that point in the conversation where he looked frankly at [Joint Chiefs of Staff] Gen. [Mark] Milley and said, ‘Can’t you just shoot them, just shoot them in the legs or something?’ … It was a suggestion and a formal question. And we were just all taken aback at that moment as this issue just hung very heavily in the air.”

‘Mark Esper says Trump’s refusal to attend Biden’s presidential inauguration was ‘a final act of petulance’: book’ (Business Insider)

“Donald Trump did not even bother to attend the Inauguration — the first sitting and able president to skip his successor’s inauguration since 1869,” Esper wrote in his book, “It was a final act of petulance that defied tradition, tarnished our democracy, and further damaged Biden’s legitimacy with millions of Americans.”

‘Trump was the ‘biggest leaker of all’ in his administration and it was ‘generally bad’ for the country, his former Pentagon chief says’ (Business Insider)

“The individual motivations for the leaks ranged from advancing a preferred policy outcome to enhancing the leaker’s own role or credentials to currying favor with the president. It was a noxious behavior learned from the top. The president was the biggest leaker of all. It turned colleague against colleague, department against department, and it was generally bad for the administration and the country,” Esper writes in memoir.

As one would easily predict, Trump attempted to censor the release of the book. In response to a 60 Minutes interview with Esper promoting his book, the former President provided a statement on the interview, calling Esper a “Yesper”, “Weak and Totally Ineffective”. 

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The Best Books on Cryptocurrency

Above:Photo Credit / Krzysztof Kowalik on Unsplash

So much is going on in the area of Crypto-currencies, Blockchain, Alt Coins, and Decentralized Finance (DeFi) that it can make your head spin. And that is not to even mention Crypto Mining, Farming, Baking and Trading, all of which have had skyrocketing activity recently.

How much interest there is runs the gamut from the curious onlooker to the serious professional. And then there are predictions regarding the future of the world financial system, the political and legal ramifications of the rise of crypto and all the opinions going every which way, and more.

Based on all of the above it only makes sense to put together a list of fundamental ground floor guidebooks to help anyone who wants and needs to really understand what all the fuss is about. Bitcoin and the whole area of blockchain technology has come so far already, and is so established and entrenched that it is unlikely to disappear completely anytime soon, no matter which way the political winds may blow.

So if you are a beginner an intermediate or even advanced learner that wants to know more, these are the best books to really dig into the phenomena and explosion of information and viewpoints. To make it easier they are featured front and center, below, along with descriptions, provided courtesy of the Bookshop (and the various publishers), and with some links for a variety of options of where to purchase.

Mastering Blockchain – Third Edition: A deep dive into distributed ledgers, consensus protocols, smart contracts, DApps, cryptocurrencies

Buy at Bookshop

Blockchain technology is the backbone of cryptocurrencies, and it has applications in finance, government, media, and many other industries. With a legacy of providing technologists with executable insights, the third edition of Mastering Blockchain is thoroughly revised and updated with the latest blockchain research, including four new chapters on consensus algorithms, Serenity (Ethereum 2.0), tokenization, and enterprise blockchains.

Apart from covering the basics, including blockchain’s technical underpinnings, cryptography, and consensus protocols, this book provides you with expert knowledge on decentralization, decentralized application development on Ethereum, Bitcoin, alternative coins, smart contracts, alternative blockchains, and Hyperledger.

Furthermore, you will explore how to implement blockchain solutions beyond cryptocurrencies, such as the Internet of Things with blockchain, blockchain scalability, enterprise blockchains, and tokenization using blockchain, and the future scope of this fascinating and disruptive technology.

By the end of this book, you will have gained a thorough understanding of the various facets of blockchain technology and be comfortable applying them to diverse real-world scenarios.

Key Features

  • Updated with four new chapters on consensus algorithms, Ethereum 2.0, tokenization, and enterprise blockchains
  • Dive deep into foundational pillars of blockchain technology such as decentralization, cryptography, and consensus protocols
  • Get to grips with Solidity, Web3, cryptocurrencies, smart contract development and solve scalability, security, and privacy issues
  • Discover the architecture of different distributed ledger platforms including Ethereum, Bitcoin, Hyperledger Fabric, Hyperledger Sawtooth, Corda, and Quorum

Cryptocurrency, Bitcoin, Blockchain Technology& Altcoins For Beginners: Explore The Decentralized World, Investing in Crypto Blueprint, Mining Basics+

Buy at Bookshop

Do you want to understand what Bitcoin & Cryptocurrency actually is? Do you want to understand how it could change the world & finance industry FOREVER? Do you want to discover how you can get started investing in Crypto TODAY?

By now we’ve all heard of it, yet few of us understand it, and without understanding it how could you even dream of investing in it?

You hear all the tech ‘bros’ talking about it, you hear the media slandering it, you can see the bankers are scared by it’s potential, but you still don’t quite get the fuss.

Don’t worry, we’ve all been there.

But, luckily, this book has been written for people just like you.

The purpose of it is to demystify the world of Bitcoin, Cryptocurrency, Decentralization & The Blockchain.

And, if those 4 words currently sound like a foreign language to you, you’re not alone. But, after this book, you’ll be the one explaining about the ‘Crypto Craze’ to everyone you see!

Inside, we will go over the origins & history of Bitcoin, it’s potential to change the world, as well as how it could all go wrong.

And, of course, we will go over how you can invest in potentially the greatest wealth transfer the world has ever seen.

Here’s a tiny Example of what’s inside..

  • Exactly What Bitcoin Actually Is And How It Is Drastically Disrupting The Global Economy 
  • Everything You Need To Know About The ‘Bitcoin Halving’ Cycles & How To Maximize Your Gains From Them
  • What Is A ‘Blockchain’ And How It Could Quite Literally Revolutionize EVERY Aspect Of Your Life In The Coming Decades
  • What Are ‘Altcoins’ And How They Are Different To Bitcoin & What Their Purpose In All Of This Is…
  • Why We Are Still In The VERY Early Days Of The Crypto ‘Boom’

And SO Much More!

So, If You Want To FINALLY Understand The World Of Bitcoin & Cryptocurrency So You Can Actually Understand What All The Fuss Is About And Whether You Want To Get Involved, Then Scroll Up And Click

Infinite Powers: How Calculus Reveals the Secrets of the Universe

buy at Bookshop

From preeminent math personality and author of The Joy of x, a brilliant and endlessly appealing explanation of calculus–how it works and why it makes our lives immeasurably better.

Without calculus, we wouldn’t have cell phones, TV, GPS, or ultrasound. We wouldn’t have unraveled DNA or discovered Neptune or figured out how to put 5,000 songs in your pocket.

Though many of us were scared away from this essential, engrossing subject in high school and college, Steven Strogatz’s brilliantly creative, down-to-earth history shows that calculus is not about complexity; it’s about simplicity. It harnesses an unreal number–infinity–to tackle real-world problems, breaking them down into easier ones and then reassembling the answers into solutions that feel miraculous.

Infinite Powers recounts how calculus tantalized and thrilled its inventors, starting with its first glimmers in ancient Greece and bringing us right up to the discovery of gravitational waves (a phenomenon predicted by calculus). Strogatz reveals how this form of math rose to the challenges of each age: how to determine the area of a circle with only sand and a stick; how to explain why Mars goes “backwards” sometimes; how to make electricity with magnets; how to ensure your rocket doesn’t miss the moon; how to turn the tide in the fight against AIDS.

As Strogatz proves, calculus is truly the language of the universe. By unveiling the principles of that language, Infinite Powers makes us marvel at the world anew.

The Bitcoin Standard: The Decentralized Alternative to Central Banking

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When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally-accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.

While Bitcoin is a new invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.

With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for final settlement of large payments–a digital form of gold with a built-in settlement infrastructure.

Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.

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What’s at stake as Supreme Court appears intent on overturning Roe v. Wade – 3 essential reads

A leaked draft opinion written by Justice Samuel Alito suggests the Supreme Court is on the brink of overturning two rulings, including Roe v. Wade, that guarantee the right to abortion in the U.S.

The Supreme Court confirmed that the document, obtained and first reported on by Politico, is real, but said “Although the document described in yesterday’s reports is authentic, it does not represent a decision by the court or the final position of any member on the issues in the case.”

The opinion is due to be issued later in the year. The leaked document indicates that a conservative majority in the court is on track to end a woman’s constitutional right to abortion, opening the door for states to enact bans.

Although a seismic development in the long-running legal battle and social debate over abortion rights, the development is not entirely unexpected. In recent years, pro-abortion rights advocates have been ringing alarm bells over threats to Roe. Legal scholars, health experts and sociologists have helped explain in The Conversation U.S. what is at stake and what it would mean for American women should the historic ruling be overturned.

1. How Roe changed women’s lives

A lot has changed in the nearly 50 years that separate the constitutional enshrining of the right to abortion in the U.S. to the brink of ending that right.

Constance Shehan, a sociologist at the University of Florida, provides a snapshot of life for women prior to the landmark case. In 1970, the “average age at first marriage for women in the U.S. was just under 21. Twenty-five percent of women high school graduates aged 18 to 24 were enrolled in college and about 8 percent of adult women had completed four years of college,” she notes. But today, she says, “roughly two generations after Roe v. Wade, women are postponing marriage, marrying for the first time at about age 27 on average. Seventeen percent over age 25 have never been married. Some estimates suggest that 25 percent of today’s young adults may never marry.”

How much of this change in the experiences of American women is due to Roe? And if it is overturned, will the trends be reversed? Such questions are difficult answer. But there is evidence that carrying through with an unwanted pregnancy may have a detrimental effect on a woman’s education – and that, in turn, has an impact on career opportunities and income, writes Shehan. “Two-thirds of families started by teens are poor, and nearly 1 in 4 will depend on welfare within three years of a child’s birth. Many children will not escape this cycle of poverty. Only about two-thirds of children born to teen mothers earn a high school diploma, compared to 81 percent of their peers with older parents.”

Medical abortion isn’t the only option for young women seeking abortion. As Shehan notes: “With the availability of a greater range of contraception and abortion drugs other than medical procedures available today, along with a strong demand for women’s labor in the U.S. economy, it seems unlikely that women’s status will ever go back to where it was before 1973. But Americans shouldn’t forget the role that Roe v. Wade played in advancing the lives of women.”

2. Who might be affected?

“One important group’s voice is often absent in this heated debate: the women who choose abortion,” writes Luu D. Ireland at UMass Chan Medical School. She notes that 1 in 4 American women have the procedure at some point in their life, yet because of the perceived stigma involved, their perspective is largely missing. As an obstetrician/gynecologist, Ireland does, however, hear on a daily basis stories from women who opt for an abortion.

She notes that while abortion is a routine part of reproductive health care for many, and women of all backgrounds choose to end their pregnancies, unintended pregnancies are more common in certain groups: poorer women, women of color and those with lower levels of formal education.

“Women living in poverty have a rate of unintended pregnancy five times higher than those with middle or high incomes. Black women are twice as likely to have an unintended pregnancy as white women,” she writes.

The reason women opt to terminate a pregnancy varies. The most common reason is that the timing is wrong – it would interfere with education, careers or caring for family members. The second most cited reason is financial – the women seeking an abortion just can’t afford the associated costs of raising a child at that time. One impact of abortion restrictions, research has shown, is that women unable to get one “are more likely live in poverty or depend on cash assistance, and less likely to work full-time,” Ireland writes.

More than just financial risks

Financial problems are one result of restricting safe, available access to abortions. Another is a jump in the cases of pregnancy-related deaths. Amanda Stevenson, a sociologist at University of Colorado Boulder, looked into what would happen should the U.S. ends all abortions nationwide.

To be clear, this is not what would happen should the Supreme Court overturn Roe – rather, it would allow states to implement bans based on the ending of a constitutionally guaranteed right to abortion. Nonetheless, Stevenson’s research gives context as to risks involved for women who may find themselves in states that do not allow abortion, and who lack the means to get to a state that does.

She notes that staying pregnant actually carries a greater risk of death than having an abortion.

“Abortion is incredibly safe for pregnant people in the U.S., with 0.44 deaths per 100,000 procedures from 2013 to 2017. In contrast, 20.1 deaths per 100,000 live births occurred in 2019,” she writes. Stevenson estimates that “the annual number of pregnancy-related deaths would increase by 21% overall, or 140 additional deaths, by the second year after a ban.” The jump in deaths would be even higher among non-Hispanic Black women.

Matt Williams, Breaking News Editor, The Conversation

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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AOC Says Democrats Must ‘Leave It All on the Field’ to Defend Abortion Rights

Other progressive lawmakers echoed that message, with Rep. Cori Bush declaring: “Abolish the filibuster. Codify Roe. Expand the Supreme Court. Protect abortion rights by any means necessary.”

After a leaked draft ruling provided the most concrete evidence yet that the Supreme Court’s right-wing majority is set to end the constitutional right to abortion, Rep. Alexandria Ocasio-Cortez late Monday said Democrats in Congress must pull out all the stops to enshrine Roe v. Wade into federal law as “people’s futures and equality are on the line.”

“We need all of the above. This is an emergency.”

“People elected Democrats precisely so we could lead in perilous moments like these—to codify Roe, hold corruption accountable, and have a president who uses his legal authority to break through congressional gridlock on items from student debt to climate,” Ocasio-Cortez (D-N.Y.) wrote in a pair of tweets. “It’s high time we do it.”

“If we don’t, what message does that send? We can’t sit around, finger point, and hand-wring,” the New York Democrat added. “It’s time to be decisive, lead with confidence, fight for a prosperous future for all, and protect the vulnerable.”

In September 2021—weeks after the U.S. Supreme Court let Texas’ draconian abortion ban take effect—the House of Representatives passed the Women’s Health Protection Act (WHPA), legislation that would enshrine into federal law the right to abortion care free from medically unnecessary restrictions such as mandatory waiting periods, which are commonplace in states across the U.S.

“Removing medically unjustified restrictions on abortion services would constitute one important step on the path toward realizing reproductive justice,” the legislation states. “This Act is intended to protect all people with the capacity for pregnancy—cisgender women, transgender men, non-binary individuals, those who identify with a different gender, and others—who are unjustly harmed by restrictions on abortion services.”

“If there aren’t 60 votes in the Senate to do it, and there are not, we must end the filibuster to pass it with 50 votes.”

But the bill has stalled in the U.S. Senate thanks to opposition from the entire Republican caucus and Sen. Joe Manchin (D-W.Va.), an opponent of abortion who has previously voted to defund Planned Parenthood. Earlier this year, Manchin joined Senate Republicans in filibustering the WHPA.

Other progressive lawmakers joined Ocasio-Cortez in calling on Democratic leaders to do everything in their power—including launching another push to abolish the 60-vote legislative filibuster—to defend abortion rights from the Supreme Court and Republicans, who are reportedly scheming to pursue a nationwide abortion ban if they take control of Congress in November and the high court overturns Roe.

“This will endanger the very people who need access to legal abortion,” Rep. Rashida Tlaib (D-Mich.) said of the leaked draft ruling authored by right-wing Justice Samuel Alito. 

The draft opinion states that Roe, a 1973 decision, was “egregiously wrong from the start” and should be overturned along with Planned Parenthood v. Casey, a 1992 ruling that largely reaffirmed Roe.

“The Senate must pass the House legislation to codify Roe, abolish the filibuster, and expand SCOTUS,” Tlaib added late Monday.

Manchin and Sen. Kyrsten Sinema (D-Ariz.) tanked their party’s attempt to temporarily weaken the filibuster to pass voting rights legislation earlier this year and—to the dismay of progressives—Democrats have done nothing since to diminish the 60-vote rule’s power.

“Abolish the filibuster. Codify Roe. Expand the Supreme Court. Protect abortion rights by any means necessary,” Rep. Cori Bush (D-Mo.) tweeted Tuesday. “We need all of the above. This is an emergency.”

In a joint statement after Politico published Alito’s draft opinion, House Speaker Nancy Pelosi (D-Calif.) and Senate Majority Leader Chuck Schumer (D-N.Y.) condemned the document as an “abomination,” arguing it would mark “one of the worst and most damaging decisions in modern history.”

But the Democratic leaders didn’t provide any indication that they intend to target the filibuster as part of a renewed effort to pass the WHPA.

Speaking to CBS News Monday night, Sen. Richard Blumenthal (D-Conn.)—the lead sponsor of the WHPA in the Senate—said congressional Democrats are “going to support states that resist” the Supreme Court but lamented that options at the federal level are “limited” due to the party’s narrow majority in the upper chamber.

Such an excuse for inaction is unlikely to satisfy progressive members of Congress or advocates who are planning to take to the streets in the nation’s capital and across the country Tuesday.

Sen. Bernie Sanders (I-Vt.), chair of the Senate Budget Committee, urged his colleagues to “pass legislation that codifies Roe v. Wade as the law of the land in this country NOW.”

“And if there aren’t 60 votes in the Senate to do it, and there are not,” Sanders added, “we must end the filibuster to pass it with 50 votes.”

Originally published on Common Dreams and republished under Creative Commons (CC BY-NC-ND 3.0)

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