Tag Archives: mac

Apple, iPad, iPhone, Mac, OS Software, Tech

The Vision of Steve Jobs for the Future of Apple has Barely Begun to Emerge

Apple’s innovation is not waning, it’s just getting started

Often the simplest ideas are the most powerful, and sometimes, the most popular idea is just plain wrong. But it can take decades to realize which is the better path. Take the outdated and barely-still-remembered rivalry between Windows / PCs and Apple.

Microsoft and Bill Gates were touted as being genius for seeing that the market for software, in the case of windows, system software, separate from hardware, and the associated costs and effort to build it, was an unnecessary burden.

Now Google / android uses the same playbook, allowing a variety of hardware makers to build that hardware around the freely available software.

The “genius” of this was simply put, money. Not just getting paid to build software ( or in the case of android finding hidden ways to monetize system control) but the “brilliant” concept of creating code only and then selling it infinitely with not cost of manufacture.

In 2021, 2022 and beyond Apple will prove, definitively, that this idea, far from brilliant or genius, was simply short sighted and wrong. As most ideas are that are based on greed alone.

Greed, plus a lack of a drive to innovate, but rather being satisfied to stagnate creatively as long as the bottom line is satisfied, turns out to be a failure of monumental proportions.

It can even be argued that virtually all massive tech firms would not exist without apple innovation.

Though a subject for another article, this belief that greed as a business model could be genius and is superior to the old fashioned idea that creating a “whole widget” was, ultimately, better will eventually die across the board (Hello facebook and google search).

Apple is doubling down, with the M1 and soon M2 chips and in the end through creating a better product will also win in the marketplace, bigly.

Apple, in contrast to MS and Android, has never charged for system software. Every year, like clockwork the various systems; macOS, iOs, iPad OS, watchOS, tvOS and now, soon, homeOS (rumor) are all upgraded, sometimes in a major way.

Starting on Monday June 7th, 2021 and running until the 11th, WWDC2021 went into great detail regarding just what the completely free updates hold in store.

Example: iPhone influence has barely started to have its impact felt

Even if you don’t accept the fact that android devices are knock-offs of the iPhone or that Windows was literally plagiarized from early versions of the Mac system (and the pending law suit to that effect was settled by Microsoft in 1997, out of court for peanuts, ironically saving Apple from bankruptcy) the influence of the iPhone since its initial appearance in 2007 has been immense.

As big as the impact has been until now, the facts point to this influence having barely begun. There are entire categories of communication and interaction that could not be imagined without a world of iPhone owners out there learning about and using each new upgrade and improvement.

Nearly all of social media, but especially apps like TikTok rely not only on the high end features of the iPhone but even more so on the growing sophistication of the user base, and the desire to get more and more out of the potential that Apple has unleashed in order to express themselves more fully and communicate with each other more successfully.

Indeed, it is that idea of making the whole widget that is beginning to take this unending progression toward more and more quality and features to a whole new level.

And this is happening across consumer level and semi-pro to pro simultaneously. Try to imagine how another company would try to monetize each small software feature – such as the new “center stage” feature that was just rolled out the the iPad pro.

This feature, while it is, in some respects, designed to boost sales for the new iPad Pro, is also one that uses machine learning, the power of the new faster 8 core cpu on the M1 chip (75x faster) and the upgraded system to give the millions that are now communicating via video, and in particular a self-facing camera to publish to YouTube and TikTok.

More than the whole widget

By following the path first laid out by Steve Jobs when he held fast, against all odds at the time, to the belief that the only path toward real progress and innovation will always lie in the power of being able to create, design and control the “whole widget”.

This concept has not only not been abandoned or watered down by Apple under Tim Cook but with the new Apple Silicon and the massive dividends that are emerging out of the deep integration between software and various hardware enhancements (machine learning , AI and the intersection of the hardware and software that power them) it is becoming all encompassing.

After decades to being characterized as wrong about the necessity of this approach for any real innovation, the fruits of Steve Job’s vision have only just barely begun to grow.

User adaptation is bigger than technical progress and will become even more important in the future

The way we live and work has already been changed massively and rapidly, and that change accelerated after 2007 and the iPhone.

Now there is talk of living in a metaverse which at a “stone-age” level people already do. It is Apple that is pointing the way, in terms of building the tools to make this possible and a more expansive reality, more than any other company or entity.

The shift to some kind of metaverse is one that would have far reaching and almost incomprehensible meaning for nearly the entire globe. It also, perhaps not coincidentally, comes at a time when the very existence of humanity on the planet is being treatened.

While many could see it as a diversion or escape from a dying, depressing reality, Steve Job’s vision and belief was building tools for human beings.

“When we invented the personal computer, we created a new kind of bicycle…a new man-machine partnership…a new generation of entrepreneurs.” — Steve Jobs, c. 1980

New jobs and new lifestyles to reach a new ideal for humanity

This original vision has never changed but only become all pervasive in the Apple path of innovation.

As the importance of global networked communication grows exponentially, Apple is at the forefront of building the tools to make that communication more accessible to people everywhere.

Ultimately it is the human interface, that technology must adapt to and mirror, not the other way around.

The increasing complexity of the process of building the “bicycle of the mind” derives its importance from the need to make the role of the human being ever simpler and more intuitive.

Having the creation of appropriate tools for enjoyable and more expansive human communication as the end goal of all, rather than the bottom line of greed and pride over charging as much as possible while delivering as little as possible, is turning out, in the end to be more than just a more successful business strategy, it is a strategy that may be a part of the last hopes for our planet.

Utopia or Oblivion

Few would argue, unless working for the fossil fuel industry, that sustainable energy solutions are essential to reverse global warming and the ever expanding climate threats we face.

Soil regeneration, solar power, sustainable energy transportation systems, these are all the future of our technology if we are to survive as a species.

But what about the internet, the idea of the metaverse and the potential social, political and educational that could come from more evolved, more intuitive and more powerful communication systems, systems that trace back to the first personal computing devices and the first networks. Do they have a role to play?

While Apple has pursued innovation and Steve Jobs vision of the whole widget for business reasons and as a part of a belief in building tools, being a major force for a potential path toward a more utopian world, rather than part of the lemming-like decent to oblivion, is surely one that Steve Jobs would approve of, if we were able to ask him what his thoughts are today.

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Apple, M1 Max, Mac, macOS 12 Monterey

Best thing about the new Mac Studio Display? It’s Optional with the Mac Studio Desktop…

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Apple is now in the business of giving it’s customers what they actually want, as has often been pointed out by my colleagues since the Apple March event earlier this week. The show, unveiled under the moniker “peek performance”, was highlighted by the unveiling of the new Apple Studio Display along with the Mac Studio (Desktop), in both M1 Max and M1 Ultra configurations.

Other new products announced were the new iPhone SE 3, iPad Air 5. The demise of the iMac 27” (2020) was also quietly acknowledged.

The very big news was the apple silicon powered desktop duo. Most remarkable is the pattern that seems to be emerging at Apple. Instead of forging ahead with features and formats that are either out of reach of the masses, or just not what we have most devoutly wished for, they appear to be in full-on genie-mode and are granting wishes at an industrial clip.

Suddenly, the much maligned slogan for the iPhone 13 Pro, Oh So Pro, does not seem ludicrous anymore. Armed with an Iphone 13 Pro Max, a MacBook Pro 16 and the new Mac Studio ensemble, anyone would identify with that somewhat haughty designation; your motto could truthfully be Oh. So. Pro.

The Mac Studio Desktop M1 Max and Studio Desktop M1 Ultra versions are a case in point.

The biggest wish fulfillment dream come true is that this machine can be configured at the low end as an amazingly affordable stand-alone workstation, which with the addition of a non-apple monitor (that you may already have, for example) puts you into a pro-performance class at under $2000.

This is nothing less than the holy grail of what many pro and semi-pro mac aficionados have been pining for for nearly decades. The entry level Mac Studio vs Mac Mini (with any monitor if on a budget), The Mac Studio vs iMac 27” (now discontinued as per above), Hell, even the The Mac Studio vs the MacBook Pro 16” with M1Max, these are all a huge win for the Studio Desktop if you factor in price and performance.

At the other end of the spectrum, if you have the cash, the full Mac Studio, including the Apple Studio Display is a Mac Pro killer in price and performance. Naturally there have already been rumors that the Mac Pro update is near at hand and even that a new monitor with similar features to the 32-inch Retina 6K Pro Display XDR ($6k) but at a price point well below that lofty sum.

By making the monitor optional this blows apart the tacit strategy that has been followed for decades – want the newest top performing machine ? Then you either buy an iMac Pro, the top of the line MacBook Pro (with integral screen costs) or win the lottery first to attain the cash for the Mac Pro / Pro Display XDR combo.

No more. At under Two Thousand smackers you can improvise a display which you compute your way to the cash needed to purchase the Apple Studio Display. Once you get there you will be able to luxuriate in the unbelievable sound system built in, featuring a three-microphone array as well as a six-speaker sound system with Spatial Audio support. You’ll also get your screen debut using the 12mp integrated “web-cam” with Center Stage enhancement, all provided courtesy of the built-in A13 Bionic chip.

This not-so-subtle shift is also made evident by the plethora of ports and configuration options that make the system, how ever you choose to build it, very user friendly in terms of matching the budget to the tasks you plan to undertake with your prize.

The even bigger picture is the way that the entire product line from Apple is benefitting from the unique “whole-widget-strategy” first laid out by Steve Jobs. Since the introduction of Apple Silicon, first in iOS devices and now across the entire Apple ecosystem, there has been a massive acceleration of improved performance (peek performance indeed). Expect this trend to intensify as the migration continues alongside the eventual total integration of iOS and MacOS software.

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Apple, iPad, iPhone, iPhone 13 Pro, M1 Max, Mac, MacBook Pro, macOS 12 Monterey, OS Software

Apple’s Pro Lineup is Expanding: Just like the Minds of Creators

Video

Not a problem but an opportunity to get ahead of the trend

In episode 3 of season 21 of ‘Law and Order’, aired last week, an attempt at a joke was made. It was only half-a-chuckle worth of humor and mildly outdated. The upshot was that anyone under 30 is a wannabe social media influencer and anyone over 30 hates social media and influencers.

This is true only in the sense that there is a perception that the new and ubiquitous side-hustle is to selfie-video yourself into a million followers on TikTok mindset is exploding, which it is.

And that it’s happening concurrent with the post-pandemic rejection of traditional employment. The logic being that to start a YouTube channel (TikTok etc) and get a life as a creator that is worth more ( albeit with well known downsides) than a 9 to 5.

Once again there’s a disconnect between Apple with its finger on the pulse of society and high tech appetites, and the ‘media’, ever stuck in an imaginary war between ‘consumers’ and ‘pros’.

So what is “Pro” in a world where everyone wants to produce pro content?

A, now funny, bunch articles published on the eve of Apple’s recent hardware reveal event on March 8th, detailed exactly why there would definitely not be a release of an upgraded ‘mac-mini style’ workstation. The general idea was that the consumer market is bigger and more important and, therefore, Apple would be smart ad postpone the ‘less important’ pro products.

Of course, that turned out to be wrong and the highlight of the event was the release of what’s now called the Mac Studio, including the double stacked mac-mini-styled knock off of the insanely expensive Mac Pro and the partner Studio Display. Many of those articles have been deleted, likely due to the embarrassment of being 100% dead opposite of what transpired.

Next Mitchell Clark , in The Verge, writes that Apple has a “Pro Problem” and is somehow lost in its branding. Apparently, according to the post, Apple is too quick on the trigger to brand something Pro and will have no choice but to start a new, presumably, semi-pro line up using the the new ‘Studio’ moniker.

While this has, in a sense, um, already happened, it is a sign of something entirely different and much more meaningful that is being either willfully ignored or lost in the forest for the trees.

To be fair, the article is, ultimately taking a positive spin on this, positing that changing all “pro” products to the tag “studio” would be smart and that the term “pro” is too restrictive.

What this side-steps is the reality of what the entire Pro-plus-Studio product category is all about. The idea that anyone that uses Apple desktop or MacBook Pro gear for digital content creation would also own an iPhone and possible an iPad is now a given.

What’s new is the huge strides that Apple is making on a daily basis in the ability for all Apple products to add value to all other Apple products. This is a complex transition that literally began at the inception of each product line and will reach a peak of interoperability in around March of 2024 (prediction).

And the Pro lineup, whatever it will be called at that time is, and will continue to be, at the forefront of that transition and insanely great transformation.

Always cheering makes for a dull story

As an aside, it is a well known media technique to couch an Apple ‘puff piece’ in the guise of a takedown. It makes sense, if you endlessly gush on the genius of Apple’s strategy and products, you come across like a fan-boy-ass-kisser and worse, like a shill trying to make bank on Apple just by applauding anything that comes down the pike.

The truth is that this anti-but-really-pro thing works.

The premise of this article, that Apple knows exactly what it’s doing and that there is a monumental shift taking place in society where the meaning of ‘Pro’ is not getting muddied by Apple, but rather, expanding and morphing into something new and huge, is less sexy than just saying, Apple’s lost and they muffed it, dude.

With or without Apple, the meaning of ‘Pro’ is changing, by the minute

The imaginary line that exists between a Pro user and a consumer is blurring. And, according to the verge article, it’s Apple’s fault by designating its high end Phones as Pro and Pro Max, while at the same time also ‘real’ pro gear like the Mac Pro and the Pro Display XDR.

What is really happening is that there is a rapidly growing demographic that needs the kind of computational prowess that was once insanely expensive, but at a semi-pro price.

If you are an influencer or a wannabe (supposedly this is ‘everyone under 30’, right?) and you are getting by on skimpy iPhone apps but want to get into software like Final Cut Pro, Logic Pro and so on, but need the power to produce in a hurry, what are your options?

Until the new Mac Studio Lineup those options were very pricy. Very. But now imagine a world where you could have an iPhone 13 Pro or Pro Max, a Mac Studio set up and, if you get a few sponsors or subscribers, a MacBook Pro with M1 Max for the road.

By all accounts you now have a full production ensemble with the power (more powerful than Mac Pro is already the headline) to do what would have had a price of tens of thousands of dollars, closer to 20k, just a year ago.

Now it’s only slightly more than what the non-pro cost in 2021.

The tail wags the dog or does it?

The real, and obviously more complex reality, is that Apple is both leading and following the real demographics in the Pro revolution that is already afoot.

The shift from influencers using glamorous instagram photos of lavish lifestyles (fake or not) to get status has changed into video driven authenticity and art leading the way and this trend is already impacting everything.

Facebook has a TikTok account now. Instagram has shifted to video first and is trying to escape photos altogether, the ‘creativity’ element in being a content creator is off the charts and getting more competitive by the second. NFTs are still not dead and being added as a thing to mainstream apps and platforms.

So, no, Apple does not have a “Pro Problem” they are trying to tailor the solution to the market. And the solution is more pro users than ever (what used to be called ‘pro-sumer’ in a now archaic and ridiculous sounding phrase) are getting more powerful tools and at a lower than ever cost.

Sorry not to be able to do a faux Apple take-down on this time. Does Apple make mistakes? Hell yes. Just this time it is the biggest non-mistake ever, and it wold be incredulous or worse to say otherwise. Glory to the Mac Studio and ‘Pro” users everywhere.

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Apps, Branding, Breaking News, Business, Hot-Lynx, Tech

Bloomberg: Facebook Changes Name to Meta in Embrace of Virtual Reality

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Facebook Inc. has rebranded itself, now, as Meta, most likely as a means to separate the corporate identity of the social network that has been tied to a myriad of ugly controversies. The name change is meant to highlight the company’s shift to virtual reality and the metaverse.

CEO Zuckerberg spoke at the Facebook’s Connect virtual conference and commented on the name change, “From now on, we’re going to be metaverse-first, not Facebook-first.”

The new name change does not affect the company’s share data or corporate structure, however the company will start trading under the new ticker, MVRS starting December 1.

Needless to say, Twitter comments and memes instantly rolled in after the rebrand announcement:

Read More at:

BLOOMBERG

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Apple, Apple Services, iPhone, Mac, News, OS Software, Tech

Apple announces ‘Unleashed’ event: unveiling of MacBook Pros, Mini and Airpod Pro 3s are likely

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Above: Photo / Apple

Eagerly awaited M1x chip expected to star and be unleashed in new Macs

For the second time in October Apple is hosting a virtual event to reveal new products and software. On October 18, 2021 at 10 the show will start, streamed as usual, from Apple Park. 

Virtual events have become the norm since the pandemic restricted the possibility for live audiences. A bright side for this is that the production values for the virtual event have improved drastically in the last year and that makes for great streaming and online consumption after the fact in various forms of edited clips and screen shots.

Coming hot on the heels of the big iPhone 13 extravaganza earlier this month, this is turning out to be a big year for long awaited new products, and the M1x will potentially be the crowning achievement of the year. 

Already a hit in the initial release the M series was received with a near ecstatic reaction with many in a state of awe when the upgraded capabilities were tested and measured in the wild.

As is widely known, the Intel i-7 chip was the workhorse for many years, with added cores and clock speeds helping somewhat, but with the M1 there was finally something that could usher in a new era of processors, particularly when used with optimized software from Apple and others.

With the M1x (with being the projected moniker with the actual designation to be confirmed on the 18th) there could be an even larger leap into faster, more efficient processor performance. 

Gear lined up according to rumors and best intel on the street 

Highly anticipated are MacBook Pros, with various larger screens and possible other hardware upgrades in addition to the new M1x, a mac mini with updated specs would be huge and many have pointed to an AirPod 3rd generation with unknown improvements.

As is often the case, if there are additional announcements they are likely to be big surprises and very interesting, the consensus is so all pervasive that is there is any deviation (like the absence of any of the above) it is going to be a shock. 

The tweet from Apple Mktng SVP Greg Joswiak has a fun video that sets the tone for the virtual presentation and is likely to be followed with great content live streamed on Oct. 18th, with the option to tune in later for replays. 

Even without surprises this will be a very important event with immense repercussions for all mac users. We will be covering the action live with additional details so please stay tuned.

https://video.twimg.com/ext_tw_video/1447956448961392642/pu/vid/640x640/LqTEYtgCvSlcxu9F.mp4?tag=12

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Apple, iOS 15, iPad, iPhone, Mac, macOS 12 Monterey, OS Software

iPhone 13, iOS 15, iPadOS 15 and macOS 12 Monterey Unveiling now Hours Away

Video

The new Os’s are free and will be adopted fast if recent past is a guide

Apple has had a fairly predictable cycle for new iPhone releases and the yearly, free, software upgrades. If you use your apple devices for business or WFH like many, this ritual can be excruciating since you already know you will have to get your hands on the best new gadgets.

Nevertheless, with sky high prices for the best devices not going away, choosing when exactly to upgrade which devices can be a tricky process requiring skill, cunning and some serious bucks.

A lot of us see the iphone top-of-the-line product as a must upgrade either every cycle or every-other year if budgets are tight (and some years do seem like “off” years).

For iPads, various mac machines, Apple Watch, Apple TV and so on, there is more leeway and potential confusion. And for mac, there are times (like now!) when we all know the next iteration of various models (macbook Pro, mac mini, mac pro, iMac 27” +) are on the way but there is the unknown factor of what to pick and when-the-heck it can be ordered and shipped.

We all know there is a chip shortage, and with the Apple Silicon M1 potentially being upgraded for a slew of machines to the M1X, M2 or M2X as various rumors have discussed, the timeline is very uncertain.

The best things in life are free, software edition

All this leads us to the good, even very good, if obvious, news. iOS 15, iPadOS 15 and macOS Monterey have been in public beta for some time now and, if history is a guide in this case, should be released publicly soon after the Apple Fall Event announcements on September 14th, regardless of what hardware is coming down the pike, or in what particular order.

Generally the hard date for the new OS systems to be public available is the date that any new hardware, always optimized for the new OS, hits the street and becomes deliverable.

Sometimes certain iPhone models, such as the very high end Pro Max, etc., are delayed, but whichever model ships first that device should also be shipped with the Golden Master of the new operating system, iOS 15 in this case.

This is not 100% guaranteed, as nothing in like and Apple releases is 100%, but this looks extremely likely. Therefore we could and should see the new iOS and macOS going live publicly soon, possibly this week.

What to watch our for and expect, besides great new features and work-flows

Often in the past, a “Golden Master” release has been followed within a day or two with an update patching issues that arise once a mass “test” has revealed flaws and weaknesses in the initial public version.

This is nothing to worry about, as per past experiences, but if you are someone that gets easily annoyed by constantly updating, you could wait a week or so to bypass these intermediate “patch fix” versions.

Also, since with Apple, as opposed to Android, the adoption rate for people to upgrade quickly to the newest versions of the OS is extremely high there will be a sea change in the air. That means that within a few weeks up to a billion devices, or more, could be running the newest OS systems across all the various devices in the wild.

This is great news, because some of the best features in all the new software upgrades function best with various devices within an iCloud account or family group and, in some cases, between two devices anywhere interacting, as long as they both have the newest systems.

The best new features are only going to get better after the launch, more so even than usual; here’s why

During our tests of the various systems, first in the developer-only phase and then in the more recent public beta, one thing was a small annoyance that, after the full launch, will instead become a huge plus.

When operating within a company, for example, and in some cases with multiple devices on the same iCloud account, there have been a lot of glitches related to how the Big Sur devices interact with the macOS Monterey devices, or an iPhone with iOS 14 and one with iOS 15 function in tandem.

This is because, more so than in any previous upgrade cycle, this system focuses on virtually every built in app that is bundled with the OS, like photos, mail, messages, notes, FaceTime, reminders, calendar, contacts, voice memos, etc, etc, etc.

There are so many, with so many upgrades it is hard to make a list, as above, of what they are all called and what they do. In the best Apple fashion, they “just work” and we tend to take them for granted.

In case you ever wanted to know the complete list (for iOS 15) we have added it at the bottom of this post.

These apps are pretty much all getting big upgrades in iOS 15, along with a similar situation happening for iPadOS 15 and macOS Monterey, TVOS, WatchOS etc. The difference this time is that they are being actively designed to become more and more interoperable and interactive between devices and system software types.

The big picture is extreme big, much wild, and will be quite a ride…

This is a huge push that will go on for years. We call it the Apple System Singularity. And it is a big deal!

It will, ultimately, create a kind of seamless clarity of function between your devices, particularly the mobile or semi-mobil variety, such as iPhones and iPads, and the slightly less mobile (laptops, desktops) of the macOS variety.

Meaning that the ultimate transition that is being made possible through the switch to Apple Silicon and that a whole new concept philosophy and structure of the device hardware and software. And it’s all being created via the interaction and potential synergies coming available and these are being maximized during the process.

All of this is not to mention machine learning, neural networks, A.I. and all the interactive hardware and software upgrades that are now nearly continuous and happening without a user to intervene.

An example of this is in the photos app where various library functions, a.i. object and facial recognition, search cataloguing, etc. are continuous while you sleep. Another example is how iCloud manages data and storage across your devices regardless of geography or proximity 24/7/365.

Welcome to the first phase of this with the first devices incorporating Apple Silicon across all product lines being harmonized more and more via, guess what, the free system upgrades.

These upgrades will yield maximum fruit in the short term after the world wide population of devices adopts the new systems, and longer term, as more and more devices out of the total are already using and maximizing performance and features by having Apple Silicon and other associated hardware & software upgrades under the hood.

Rest assured, while this sounds complicated, and there will be glitches, the transition starting this fall, and over the life of iOS15, iPadOS15 and macOS Monterey (around a year as usual!) will be one of continuous change, improvement and discovery, unlike any you have seen in the history of Apple.

App Name | Bundle ID

Activity | com.apple.Fitness
App Store | com.apple.AppStore
Apple Store | com.apple.store.Jolly
Books | com.apple.iBooks
Calculator | com.apple.calculator
Calendar | com.apple.mobilecal
Camera | com.apple.camera
Clips | com.apple.clips
Clock | com.apple.mobiletimer
Compass | com.apple.compass
Contacts | com.apple.MobileAddressBook
FaceTime | com.apple.facetime
Files | com.apple.DocumentsApp
Find My | com.apple.findmy
GarageBand | com.apple.mobilegarageband
Health | com.apple.Health
Home | com.apple.Home
iCloud Drive| com.apple.iCloudDriveApp
iMovie | com.apple.iMovie
iTunes Store| com.apple.MobileStore
iTunes U | com.apple.itunesu
Magnifier | com.apple.Magnifier
Mail | com.apple.mobilemail
Maps | com.apple.Maps
Messages | com.apple.MobileSMS
Measure | com.apple.measure
Music | com.apple.Music
News | com.apple.news
Notes | com.apple.mobilenotes
Phone | com.apple.mobilephone
Photos | com.apple.mobileslideshow
Photo Booth | com.apple.Photo-Booth
Podcasts | com.apple.podcasts
Reminders | com.apple.reminders
Safari | com.apple.mobilesafari
Settings | com.apple.Preferences
Shortcuts | com.apple.shortcuts
Stocks | com.apple.stocks
Tips | com.apple.tips
Translate | com.apple.Translate
TV | com.apple.tv
Videos | com.apple.videos
Voice Memos | com.apple.VoiceMemos
Wallet | com.apple.Passbook
Watch | com.apple.Bridge
Weather | com.apple.weather

Latest Lynxotic Apple stories

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Apple, iOS 15, OS Software, Tech

Breaking: Apple iOS 15 Beta 8 released ahead of Launch

Above: Photo / Apple

Version rapidly approaches Golden Master ahead of possible September iPhone 13 release event

Today those participating in the iOS 15 public beta program are able to update (again), this time to beta 8. This beta process is a “live” test of all the new features, indeed when participating in the program many features change and evolve and, of course, bugs are not infrequent.

As we get nearer and nearer to the launch of this year’s iPhone model, apparently to be dubbed “iPhone 13” the iOS 15 beta versions become more stable and eventually, usually coinciding with the event where the new iPhone model is announced, the Golden Master is reached – which becomes the first public release version.

The first iteration of the public release is often short lived, as the beta test phase almost never gets rid of all the bugs and various features and security patches and other urgent updates are often needed.

For this reason the 2nd or third public release is often the one many experts recommend for those upgrading.

Naturally, though the new phone models will be shipped with iOS 15 already installed, once the phones actually ship of course, which can vary in delay from the launch / announcement at the upcoming September event.

Nevertheless, most older iPhones will benefit from this upgrade, more than a little, and once the release is public a free upgrade will be available to the more than 1 billion users already in possession of an iPhone from previous releases.

Stats from backlinko.com:

  • More than 1 billion consumers currently use iPhones.
  • Since its initial launch, more than 1.9 billion iPhones have been sold.
  • Apple shipped 206.1 million iPhones in 2020.
  • iPhones have a 65% share of smartphone sales in the US.
  • 6 of the top 10 most sold smartphone models in January 2021 were designed by Apple.

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Apple, Tech

Breaking: Apple iOS 15 Beta 7 released ahead of Launch

Above: Photo / Apple

Version rapidly approaches Golden Master ahead of possible September iPhone 13 release event

Today those participating in the iOS 15 public beta program are able to update (again), this time to beta 7. This beta process is a “live” test of all the new features, indeed when participating in the program many features change and evolve and, of course, bugs are not infrequent.

As we get nearer and nearer to the launch of this year’s iPhone model, apparently to be dubbed “iPhone 13” the iOS 15 beta versions become more stable and eventually, usually coinciding with the event where the new iPhone model is announced, the Golden Master is reached – which becomes the first public release version.

The first iteration of the public release is often short lived, as the beta test phase almost never gets rid of all the bugs and various features and security patches and other urgent updates are often needed.

For this reason the 2nd or third public release is often the one many experts recommend for those upgrading.

Naturally, though the new phone models will be shipped with iOS 15 already installed, once the phones actually ship of course, which can vary in delay from the launch / announcement at the upcoming September event.

Nevertheless, most older iPhones will benefit from this upgrade, more than a little, and once the release is public a free upgrade will be available to the more than 1 billion users already in possession of an iPhone from previous releases.

Stats from backlinko.com:

  • More than 1 billion consumers currently use iPhones.
  • Since its initial launch, more than 1.9 billion iPhones have been sold.
  • Apple shipped 206.1 million iPhones in 2020.
  • iPhones have a 65% share of smartphone sales in the US.
  • 6 of the top 10 most sold smartphone models in January 2021 were designed by Apple.

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Apple, Entertainment, iOS 15, iPhone, Tech

Apple Video showcases creative simplicity to capture incredible portraits using an iPhone 12

Video

Above:Photo / Apple / Mark Clennon

How to take an iPhone camera and make the most of it using taste and talent

Apple offers “Today at Apple” to inspire and educate iPhone users to help them learn and be creative with their devices. The online videos range from music to photography and are centered around Apple’s latest technologies.

This most recent video teaches users how to get the most out of the iPhone in portrait mode, but really using all to the various power features that are already in the iPhone 12 and even 11.

For example, 3 lenses allow ultra-wide, X1 and X2 (tele) shots at any time just by flipping between each preset. And once a group of photos exists, simple creative cropping and framing has a huge potential to bring out the most attractive and interesting features of each shot, and can be immediately saves as a separate image.

Of course, with such a high resolution image capture in the first place, cropping retains enough image-data that even an ultra-close crop can retain beautiful depth and detail.

Learning how to use all the tools, and most of all a photographer’s eye

The five minute video features self-taught New York City photographer Mark Clennon. In the clip he shows and explains how he sets up, shoots and edits his images, mainly in-camera (that is to say “in-iphone-camera”) to capture his most powerful portraits.

With iOS 15 (released in public beta) and soon with the iPhone 13 (or what the actual name turns out to be) both expected to be revealed in early September, the potential for portrait mode will be added also, potentially, to video in addition to photos and many other upgrades and improvements are on deck.

Free and extensive software upgrades, along with the not free and not inexpensive new hardware are a yearly ritual with Apple since the very first iPhone was released in 2007. Recently, with Apple Silicon and the gradual merging of the functionality to MacOS, iOS and iPad OS the upgrades seem to be in overdrive.

We have cataloged some of the more interesting changes in stand alone articles but still have more to come as this years upgrades and changes are particularly extensive.

This video is an example of how it’s possible to take even one feature, designed to assist in one form of photographic expression, and dig deeper into it with talent and intelligent use of experience and take the resulting images to a whole other level:

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Hot-Lynx, Tech

Rumor has it: Multiple Apple Events in the works for September

Above: Photo / Apple

According to MacRumors who spoke with DigiTimes, Apple has plans to have a series of events in the month of September. This would clearly deviate from how the company approached the launches of its newest products last year.

In an unusual twist at the time, the launches were spread out into three separate product events that landed during the fall months of September, October and November.

Due to the ongoing pandemic, last year’s event was live-streamed versus in-person, which may have allowed Apple to better adapt its product rollouts in digital form.

There are many new products rumored to be released that include the iPhone 13, Apple Watch Series 7, next generation AirPods, a new baseline iPad, an updated iPad mini, as well as the much anticipated 14 and 16 inch MacBook Pro laptops.

Read at:

Macrumors

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Apple, Apps, Cutting Edge, D.I.Y., iOS 15, macOS 12 Monterey, OS Software

iPadOS 15 Preview: Get Ready for AI and Machine Learning that will Blow You Away

Video

Boring? Are you kidding me? Time to look under the hood…

Somewhere in the land of media herding there was a familiar refrain. iOS 15 and iPadOS 15 are “boring”. Apparently the idea behind this is that there is no single feature that changes the entire experience of the iPhone or iPad – no “killer app” or killer upgrade.

The “boring” crowd have focused on things like “you can banish your ex from memories in iOS 15”. I saw a slew of articles with a variation on that title.

The biggest problem with the attitude, which must have been initiated by someone that has not really been hands on with any of the new iOS software (which is still in non-public beta only) is that it’s not true. (A public beta is expected in July but it is not recommended unless you are a developer testing on “non-critical” devices).)

Why? Because there are so many killer upgrades that it’s overwhelming, basically due to the avalanche of amazing new features and improvements. This article will attempt to give an illustration of that by focusing on only one feature inside one built-in app: Memories inside of the Photos app.

First a short digression. We have been testing on several devices including a MacBook Pro 15” from 2017, an original 1st generation iPad Pro (2015) and an iPhone XS Max from 2018. None of these machines have the new Apple Silicon chips and for that reason they are only able to produce the upgraded features that don’t require it.

That makes the improvements that are possible without buying any new hardware even more amazing. Stunningly, of the three devices we upgraded the MacBook Pro was the most stable right out of the gate. Any beta software will have bugs, glitches and sometimes crash but that does not prevent one from testing out features that are new.

The iPad pro, in a non-technical observation almost appears as if the screen resolution has been increased, obviously not possible but, as you will read below, could be part of a stunning emphasis on increased beauty, sensuality and luxurious feel in the new suite of OSs.

Memory movies on iPad OS15 are an amazing example of how AI and machine learning are evolving

For those not familiar with “Memories” they are auto-generated film clips that can be found in the “For You” tab in your photos app on iPhone and iPad. While you are sleeping this feature scans everything in your photos library and uses artificial intelligence, machine learning and neural networks to choose and edit the clips, as the name says, for you.

One not confirmed but almost certain technical backdrop to this is that the learning is improving even between updates to the OS. Not only that but all Apple devices on earth are “cooperating” to help each other learn. That’s a powerful force that spreads across over 1.65 billion devices.

This feature was added in iOS 12 but started to function in iOS 14 on a much higher level. If you had tested and used the feature over the last few years as we have you’d have noticed that the ability of the AI to “see” and select photos and videos to include was limited and, at times, comical. Not any more.

Much of the data that clues the software in as to what photos belong together is from the embedded meta data. The date, time and location information helps to tell the AI that you took a group of images or videos on a day in a particular location.

The difference in iPad OS15 (iPhone too, of course) is that the more difficult to accomplish tasks, such as recognizing the subjective quality of one photo verses another (humans often take several photos of the same scene to try to capture the best out of a bunch). Or, more importantly, who and what are the subject of a photo.

All of this began to get interesting in iPad OS 14 and many groups of photos and videos were already being chosen, edited and enhanced by the software to a level that was fairly impressive.

AI and aesthetics collide and the result is a Joy to witness

Something that is starting to become a thread and a definitive direction that Apple is taking, particularly with the iPad Pro series, is, true to the name, a Pro level of visual production and manipulation throughout the OS.

Center Stage, for example and many other video and photo related upgrades were some of the big features in the newest generation of iPad Pro. Those are great, but require a new iPad along with the OS upgrade.

When it comes to the memory movie clips what we found is that even on the oldest iPad Pro from 2015 the evolution of the software due to the constant learning by the AI is already taking a huge step forward doing all the things that it was already doing only much better.

Apple’s upgrade took that and give it an additional kick up a notch with somewhat that the company is known for: good taste.

What has changed specifically?

In iPad and iPhone OS 14 there were a few things that felt awkward in the way movies were created. The biggest shortfall was in the softwares ability to deal with various aspect ratios.

These days when we shoot photos and videos with an iPhone it is tempting and, at times, wonderful to use the vertical orientation. Other times, for landscapes and other scenes we might prefer a traditional film aspect or even use the panorama feature to get an ultra-wide screen “cinema-scope” style.

Until now this was dealt with very poorly by the software. Mostly the photos would constantly zoom in (the so called “Ken Burns” effect) and if shown without zooming in a vertical portrait shot would have ugly side bars (like a vertical letterbox effect).

The zooming and most of the effects in general destroyed the resolution and therefore the quality of many photos by enlarging them and adding the effects.

Additionally the effects that were added, while cute and fun, were not much more than a way to add fun and not what would likely be used by a human editor. All of this and more made for a kind of novelty feel to the whole process that was nice to have, but many never even bothered to look at the movies that software created for them.

That’s about to be over.

A whole new array of options for the AI to use while trying to entertain

In iPad OS 15, as can be seen on the photos and videos in this article, the ways that the software solves the aspect ratio issue as described above is genius and, dare I say it, beautiful.

In a collaboration between the AI and the software itself it now has a new bag of tricks to use and, boy, does it work. One feature that is fantastic is the letterbox generator for any wide screen photos in any aspect ratio.

How this works is that it takes the iPad aspect ratio and then uses the photo in it original at 100% full resolution and then adds a letterbox. But this is not the usual plain black bars we are all familiar with – the software and AI are able to see and analyze the photo and create a custom gradient letterbox that can be any shade or color.

Photos in clip above courtesy of The 2021 International Portrait Photographer of the Year
Copyright © 2021. www.internationalportraitphotographer.com

The effect is often astoundingly tasteful and often makes the original photo look even better. We tested it on award winning photos (video above) and the result is, basically art. Also on our own “nice” photos, chosen 100% by the AI and software, look amazing also.

Actually, all the photos and videos in the clips generated from the library look much better than I had remembered. That turns out to be because the software and AI now do automated color grading on all the photos and videos in all the generated memories !

Color grading also known as color correction, especially for video, has traditionally required an expensive expert and high end software (and hardware) to enhance and color match various photos and clips, that have often been taken at different times and places, where lighting conditions vary and sometimes were shot with different camera.

AI and machine learning software on iPad OS15 (and iOS 15) now has a virtual colorist actively adjusting your shots and enhancing and color matching them while you sleep. That is basically insane. That’s probably why it appeared that the photos and even the iPad itself had been upgraded.

Ok, I could go on and on about that one feature, but let’s move to some more features. There are also new effects that are added that vary with each memory (there are a lot more clips being generated, including various versions of the same idea to choose from).

In the experiments so far the effects are clearly better and more subtle than in iOS 14. Again in many cases I found myself saying the word “beautiful” when I tried find an adjective to describe the results.

For shots that have a vertical bias there’s a vertical geometric split screen effect, often with a thin black border, and it has a kind of 60’s on steroids feel with the bars sliding in and out and resizing into place.

Another effect not seen in iOS 14 is a kind of circular rotation – great for landscapes – it’s not a common effect probably because it is computationally complex, but for the AI, it’s a snap. Sometimes this effect has a kind of blur-dissolve added which makes it fun and, again, still tasteful.

It appears that the effects are not only better and there’s a larger bag of them, but they appear to evolve and adapt to the content, that is to say that the speed and depth of each changes with the music combined with the photo and video content.

Oh, and the music. OMG. Each clip has 6 songs pre-selected and the entire clip adapts, in real time (!), when you change the song, showing you various styles and looks that match. Apparently Apple Music is also connected if you have a subscription.

As a mater of fact, it is hard to be certain, as we have not had more than a few hours to test this, but nearly everything appears to be “live” and constantly evolving in real time. In order to “freeze” a version of a memory you have to “favorite” it (with the typical heart symbol) and then “add to memories” in order to edit (change the names or choose more images – or remove anything if it is not to your liking).

There is so much more not yet mentioned here: this article could probably be a book

The AI is also getting creative with names and “concepts” for the clips. For example, if you had lunch (or took photos) over the years in the same city (for me it was Knoxville, TN) it might look at the coincidence that you tended to take photos around midday in that town and then create a memory clip called “Lunch in Knoxville over the Years”. Or for example the clip at the head of this article: “Golden Hour Over The Years”.

This is an early and primitive foretaste of the literary ambitions of AI. In the new Photos App in iOS 15 it is beginning to “think” about when, where and why humans take photos and videos and then conceiving a story that fits the behavior it is witnessing.

Other titles go beyond the basic “Amsterdam in 2016” and start to use the understanding and visual ability to “see” what is in the photo to create a clip like : “Playing in the Snow at Christmas”. Snow? Does it know it’s cold? Maybe just that it’s white and happens in the northern hemisphere in December. This is just the very beginning of something that will evolve, hourly, from now on. I can’t wait.

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Apple, Business, Tech

Now Open: Apple’s Lavish New Store in the Heart of Downtown LA

Video

Above: Photo Credit / Apple

A stunning historic renovation comes to life

The Apple Tower Theater is officially open and marks one of Apple’s most significant and iconic restoration projects. The company worked alongside restoration artists and the City of Los Angeles in order to preserve the theater which was originally designed back in 1927 by architect Charles Lee.

CEO Tim Cook was in attendance of the grand opening alongside Retail Chief Deirde O’Brien. He took many pictures and selfies with attendees and welcomed the first customers into the Downtown Los Angeles Store.

Customers were excited to explore the Apple Tower Theatre and took the opportunity to snap photos of the beautifully restored arches, as well as getting their hands on the latest products like the iMac, iPad Pro and new iPhone 12.

Though many ambitions and luxurious Apple Stores have be build, including the biggest in NYC, Apple Fifth Avenue, and more recently Apple Store Singapore (see video below), the new downtown LA location is unique in that it simultaneously reincarnates an amazing former mecca for filmmaking and Hollywood glamour and also reimagines it in a compatible and yet up-to-date style.

As the company has surpassed $2 trillion in market capitalization, and is the largest of the big tech giants, the emphasis on community, yet in a beautiful, luxurious setting, is befitting of this giant, yet often underestimated behemoth.

Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday. The Tower is located on the corner of Eighth and Broadway: 802 S Broadway, Los Angeles, CA 90014.

Above: Photo Credit / Apple

https://www.apple.com/newsroom/videos/tower-theatre/Tower_Trailer_Edit-cc-us-_1280x720h.mp4
Above: Apple Produced Video Showing the Amazing New Location in LA

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AI, Apple, Apple Services, Climate Solutions, Earth and Ecology, FaceTime, iOS 15, iPad, iPhone, Mac, macOS 12 Monterey, Observation, OS Software, Politics, Science, Tech, WWDC2021

Apple’s free upgrades are Inviting you into the Metaverse: iOS15 – macOS Monterey & iPadOS15

Video

Above:Photo Credit – Apple / Lynxotic

Sci-fi sounding, inevitable upgrade for today’s online communications

You might have heard lately about the “metaverse” and yet that can mean a variety of different things to different people. Often, it’s a term that relates back to gaming and 3D augmented reality enhancements of networked communications.

There are even crypto and blockchain related projects using this term and concept. While all of these various factors are welcome, and potentially part of this next phase of convergence of communication via networked technology, there’s something else happening under the surface.

”The pandemic, with its requirements of physical distancing, has brought people into online digital environments for a growing range of shared human experiences.” — Wired UK from “The Metaverse is coming” by David Baszucki

The acceleration in AI application, machine learning, and converging use cases for all communications tech has created a situation where the entry-portal to the emerging metaverse is already here.

One often overlooked aspect of a transition to a more complete digital life is the need for humans to have adapted to the need and potential benefits of the idea. This is what is happening via many routes, including Apple and the constant synergistic upgrade cycles that have just gone into a new, bigger phase with the migration to a unified OS structure built around Apple Silicon.

The gradual increases in iOS functionality and user sophistication are changing how we interact

iOS15, previewed this week at the WWDC2021 is rolling out literally dozens of new features, many based on machine learning, neural networks and AI that propose a new level of highly sophisticated options to communicate with video, photos and text.

While this mixture of “basic” media has been the staple of our current modes of online communication, particularly via social media, the incredibly increased depth of new options and functionality of iOS15 and iPadOS15 and MacOS Monterey will make all modes of communication feel completely new.

In the evolution of online media and enriched communication (OMEC to coin an 80s sounding acronym) the slow and uneven progress is based on many factors. #1 is always user adoption and sophistication.

Second is the quality of the hardware devices and software upgrades each user around the world has access to. In the case of iOS (iPad, iPhone & macOS) the immediate adoption of upgrades is a large factor on the plus side, helping new innovation to arrive in general use more quickly.

The last factor, a huge one, is access to fast ubiquitous internet data connections, and, in the US at least, this is less consistent than ever (or our expectations are rising faster than the build out).

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However, particularly in Asia, 5g is beginning to make a dent. Satellite broadband, like Starlink, should also start to be a factor as early as 2022. Government infrastructure build-out funding and subsidies in the US is on the way in 2021.

Augmented 3D features are still growing but will merge with 2D

The upshot of this topic is that “2D” factors and increasingly sophisticated manipulation and interactive features that are already coming in iOS15 will bring us all closer the entry-portal stone-age version of the metaverse.

We all depend more and more on communications and using our devices – work from home, personal, business and hybrid activities (such as the emerging content creator class). Often, as a result, we have fewer options to go offline for “organic” RL (real life) interactions.

The increasingly sophisticated capabilities available are beginning to make even face to face communications, particularly in work situations, feel “un-enhanced” as we become accustomed to and dependent on the digital enhancements and potential of a full media rich interaction.

This is an example, one could say, of the subtle encroachment of the emerging metaverse onto the “real world” and how the boundaries are blurring and even beginning to disappear.

Rather than a sudden “jump” into a metaverse, similar to the cliché sci-fi plots from films like “Ready Player 1”, what is happening is a nearly imperceptible transition to metaverse-like experiences that will become commonplace, initially in a primitive form, and then eventually become the norm. Similar to the proverbial Frog in pot, with warm water temperatures that increase so slowly that the Frog doesn’t even notice, until it finds that it is swimming in pot that is already boiling.

The misconception that a “killer app” or sudden shift into an online, virtual reality world, is the future, and that a big leap will happen nearly all at once, is harmlessly superimposed on the real transition that has already begun.

When Apple’s 2007 launch of the iPhone changed communication forever: the journey began

The new “Digital Legacy Program”, also announced at WWDC2021, is another hint that we are already living in an extremely primitive version of the metaverse. Our online identity, data, and even behaviors and experiences are so essential and all pervasive that it has become necessary to keep a digital key to access the huge trove of personal data we will leave behind to pass on to our living loved ones, after we are gone.

The metaverse, that means, is not only creating a parallel digital universe for us to live in, in an ever more complete and sophisticated way, but we are also already setting up the eternal storage of our virtual life experiences to be passed down to future generations.

Though nearly invisible while in such a relatively primitive iteration, the concept, an example of overlapping advancements in innovation, is a tiny step towards digital immortality.

The metaverse could help to save us all

It’s not just professional and work related communication that relates to the gradual increase in the depth of networked communication options, but, even more so, casual and leisure communication and interaction is key.

TikTok and other video communication trends are at the forefront of of user evolution and metaverse activity expansion. When people feel motivated to find new and better ways to communicate using richer media and augmented techniques for fun, and to gain more recognition in online societies, that advances digital sophistication.

This process of the evolution of user comfort and sophistication, while existing and interacting in the metaverse, is the fastest way for the augmentation to become more effective.

There’s a mostly unseen benefit and need for this, otherwise seemingly pointless, global development

The challenges that the world faces, encroaching, devastating fallout from global warming and excess carbon in the atmosphere, political corruption and inequality, disinformation and cybercrime, and so on.

Ultimately, unlike at any time in human history, we are facing a challenge. The survival of our species and even the planet are at stake.

In the years and decades to come it will become more and more obvious that there are only two paths possible. One path toward a kind of Utopia, or another one that will lead, inexorably to Oblivion.

Though the metaverse is scary in many ways, and does not always appear as a way to a better life, augmented and enhanced communication is one of the most desperately needed ways that solutions could eventually be discovered and implemented.

And that would put this progression and evolution of tech more in service of Utopia, and could be at the heart of a rescue plan to prevent Oblivion, before it’s too late.

https://www.apple.com/newsroom/videos/universal-control/Apple-Universal-Control-cc-us-_1280x720h.mp4
Above: Craig Federighi Demo Video at WWDC 2021

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Apple, Breaking News, iPad, iPhone, Mac, macOS 12 Monterey, OS Software, WWDC2021

The Hit of WWDC2021 is the combo of AirPlay to Mac and Universal Control

Video
credit: Apple

Allow me to explain, it’s better than it sounds…

Among the avalanche of new features and upgrades to iOS, iPadOS and most of all macOS 12 Monterey, there were two that were like a dream come true for anyone who has used AirPlay with AppleTv or “SideCar”, which originally came to the mac with macOS Catalina, and wished for one bold step further.

In an office environment, like our newsroom, being able to beam an iPad or mac on to a large conference style TV is great, but springing for the $ it takes to get a high resolution computer monitor large enough for group viewing is not such a great treat.

A fantastic compromise, one that many have wished for but never seen is the new option cogently called “AirPlay to Mac” which, just as the name implies, allows you to bean your phone or iPad (or I presume one mac to another) for paired or group viewing. (there were times when I, for one, forgot that this feature did not yet exist and tried to connect a mac screen using airPlay, to no avail).

AirPlay brings the Mac to life in all-new ways.

Even with tiny bugs that might arise at first when trying to get multiple macs to act as screens for a single source, once this is mature it should revolutionize meeting of small groups of colleagues all armed with trusty macs but wanting to do a group think and discussion session. (At a digital publisher meeting, like at Lynxotic, we might be looking at analytics data for the past week and all want to see the same data across all screens, for example.

Oh, and did I forget to mention that sound, just as in “regular” AirPlay, is included in the bargain. So even if it’s audio only that you want to share (like force feeding colleagues your favorite song) that is going to sound great on built in iMac speakers etc.

This seems instantly like something that is so obvious and intuitive that it could be one of those things, like AirPlay itself, that once entrenched and bug free, would be hard to live without.

Apple’s marketing copy:

“With AirPlay to Mac, users can play, present, and share just about anything — from the latest movies and games to vacation photos and presentations — from their iPhone or iPad right to their Mac’s stunning Retina display. The Mac’s high-fidelity sound system can also be used as an AirPlay speaker, so users can play music or podcasts on their Mac, or use their Mac as a secondary speaker for multi-room audio.”

Universal control, which sounds somehow ominous is, hopefully, just a simple way to more easily migrate live from device to device (of the same owner)

Though the mechanics of this feature were not explained in detail at the Keynote for WWDC2021, this is another feature that seems mind-bendingly obvious as a boon for any Apple device power user, it also seems strange that it did’t exist all along.

As shown with one example in the video below, it involves having a single mouse or trackpad control multiple devices. Or the same set up for a keyboard, or both. While there are some unanswered questions – such as would the keyboard designated as being the one to “universally control” another device automatically turn off the control on the remote devices native keyboard?

Perhaps this is a naive question since it appears that it is presumed that any device being universally controlled is owned and being used by a single human.

In one way this seems to have the best use when using, say, an iPad pro for a drawing task and then moving across to the mac to process the drawing in photoshop, illustrator etc. Honestly, sometimes it’s interesting to see each device as connected to a “chair mode” – iPad for a chaise lounge, iMac or MacMini for an office chair, iPhone or iPad mini for freedom from any chair, and switching from the more human-centric modes (chaise lounge) to get down to serious business on the biggest baddest screen and most powerful CPU seems like a utopian dream, with this feature activated and working without a glitch.

The ways this could be integrated into a workflow, and the permutations of how this could be useful, seem infinite, assuming it operates anywhere near as seamlessly as in the demonstration by Craig Federighi in the video. Being able to drag and drop, as he did, across three (3!) separate devices at will is pretty incredible, if not only for its simplicity and elegance.

https://www.apple.com/newsroom/videos/universal-control/Apple-Universal-Control-cc-us-_1280x720h.mp4

As per Apple: “Universal Control lets users work more seamlessly across their Mac and iPad. Working across Apple devices is now better than ever with new Continuity features:

Universal Control lets users work with a single mouse and keyboard and move between Mac and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching a drawing with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.

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Accessories, Apple, Apple Watch, Lifestyle, OS Software, Tech

Apple Announces New Watch Pride Edition bands and gets Twitter Reactions Across the Board

Above: Photo Credit / Dominique Morgan/ Apple

New Braided Solo Loop & Pride Edition Nike Sport Loop announced via Apple Newsroom

Apple first launched the Apple Watch Pride Edition in 2016. The company’s unique bands have been a visible illustration of the ways in which Apple supports, and is proudly made up of members of the LGBTQ+ community. On on May 17th, 2021, the New Braided Solo Loop and announced with the subheading that it “represents the breadth of LGBTQ+ communities and experiences”.

The reactions on twitter were all over the map, to say the least. Many were sniping about the high price of the special band. Others seems to just be sniping as anti-Apple folks will do, but there were also plenty of defenders of the empire and Tim Cook himself.

Some of the criticism, sad and hilarious at the same time, was from people knocking Tim Cook as a presumably “straight-white-male” and defenders felt the need to remind them in a reply that he himself, is in fact publicly gay, giving him a different perspective on the LGBTQ+ movement and it’s importance overall.

There also seemed to be a lot of confusion over finances. The fact that there were associated donations to charities and pro-LGBTQ+ orgs seemed to be widely misunderstood or not recognized by would-be detractors. Again there were defenders who came to the aid of the reading-impaired:

https://twitter.com/Michael_Perski/status/1394555773552840707?s=20
https://twitter.com/logosaetos/status/1394870113577275393?s=20

Another aspect of the special product launch was the timing: “On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts the new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history.”

Apple Watch

In case the explanatory text above was not 100% clear the following is also spelled out in the Apple press release:

Apple donates all the proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN.

The 2021 edition of the Apple Watch Pride Edition Braided Solo Loop includes black and brown strips that symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS.

The light blue, pink, and white stripes represent transgender and nonbinary individuals.

Cook, who in 2014 became the first chief executive of a Fortune 500 company to publicly come out as gay, also added the following:

Black, Brown and transgender activists have always been at the heart of the LGBTQ+ movement. The new Apple Watch Pride Edition Braided Solo Loop honors their legacy and reaffirms Apple’s commitment to support the ongoing work toward equality.

Tim Cook / Twitter

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Apple, iPad, Mac, Tech

Will the New iMac show its True Colors at Apple’s Spring Loaded Event?

Another “credible” leak sited by MacRumors now predicts possible new iMac color palette

According to Mac Rumors, a Reliable leaker whose twitter handle is @L0vetodream hinted, via the juxtaposition of the classic “like a rainbow” images of the, then-state of-the-art, G3 iMacs alongside the colorful “Spring Loaded” graphic that accompanied the initial announcement of the April 20th event.

The obvious implication is that Apple may debut its rumored redesigned and colorful iMac at its “Spring Loaded” event on Tuesday.

This comes after a previous story which also cited a credible source, where the new iMac were said to likely not only have an “M series” chip, which everyone by now expects, but would also be “really big”, that is, a size larger than the current max 5k versions.

https://twitter.com/L0vetodream/status/1383349327658057728?s=20

In the above tweet, the leaker posted an image of Apple’s logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs.

It was also stated in the MacRumors article that: “Apple leaker Jon Prosser previously reported that these upcoming iMacs would debut in various colors, a throwback move to the G3 ‌iMac‌.”

As can be seen from the image concept render above, and the MacRumors concept for colored iMacs below, there is a lot of excitement building for this announcement in particular and the event in general.

With the additional rumor of a larger size in the mix also, it’s worth tuning in on Tuesday to get the full skinny right from Apple, in real time.

Above: photo via Twitter credit: Mac Rumors

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Apple, Apple Services, iPad, iPhone, Mac, OS Software, Tech

Spring Loaded Apple Event Confirmed for April 20th

Above: Apple Spring Loaded Event Poster Credit: Apple

“Loaded” is a loaded concept and let’s hope it rings true

After weeks of fits and starts, and even a bizarre siri advance confirmation leak, it’s finally official: Apple will be hosting a product reveal event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.

Naturally, as with all event scheduled this year so far this will be digital only and streamed live from various platforms including the Apple events page.

The event is expected to reveal new 2021 product updates and more, and the rumor mill has been busy so there’s a lot of potential for both news that’s been hinted at, as well as surprises. 

Highest on the list of anticipated possible reveals are; iPad Pro models, a new low-cost iPad and a new iPad mini. 

Less expected but also very much in the realm of possibility are refreshed iMacs, the endlessly rumored AirTags and more updated news on chip development as will as advance information ahead of WWDC2021 and the fall big show where typically new iPhones appear. 

Apple will be streaming live on its website and with the ‌Apple TV‌ app starting  at 10:00 a.m. Pacific Time on Tuesday, April 20.

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Apple, Breaking News, Mac, Tech

Updated iMac with Ultra Large Screen in the works at Apple: Credible Source

Above: fantasy take Lynxotic Credit: Apple

Possible Pro Display XDR-like Screen Real estate up to 32”

Well known and previously credible Apple leak-meister l0vetodream added credence to the wildly rumored concept that a high-end newly designed iMac will feature a “really big” screen, larger than the current max for iMac of 27 inches (5k).

With the iMac Pro already out of production and only the “standard” 21.5 inch and 27 inch models remaining an update, definitely this year, is an obvious prediction.

However, since the iMac Pro itself never had an option for a larger higher resolution screen, and in the mean time the $5 to $6 thousand 32 inch 6k Pro Display XDR setting the standard for ultra large high quality screen design it is also not unlikely that some of the technology of that product could trickle down into a high end iMac without adding the cost of such a colossus.

Above: 6k Pro Display XDR Credit: Apple

Further, there’s a slightly less credible but interesting rumor out regarding a new iPhone design based on the “cheese grater” style of the new Mac Pro and Pro Display. Though a bit mind-blowing to imagine, a matching set of gear with cheese grater styling for my iPhone 13 Pro, and a new high end iMac is a bizarre pleasant (but perhaps a bit macho) daydream.

Image Credit: YouTube / PocketNow

It’s not likely that this new machine would surface as soon as WWDC 2021 but, it is not entirely off the table either (nothing is out of the question with Apple’s secrecy history)

Since the iMac outward design has not had a total makeover since 2012 (!) the possibility (probability?) of a new, higher end, iMac with new styling (perhaps with bezels and edge styling like the iPad pro of late), faster, upgraded performance (M2?) and a bigger and better screen than the current 27 inch model would be just fine, thank you.

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Apple, iPad, iPhone, OS Software, Tech

Apple Announces WWDC21: iPhone, iPad and OS Updates Coming

Above: Photo / Apple

As big a splash as last year? Predictions are affirmative

Apple revealed its schedule for this year’s annual Worldwide Developers Conference (WWDC). To take place in an all online format on June 7th through 11th there will be a large audience due to the unlimited size of the venue (virtual) and, as was the case last year, the software and app developers event will also be an opportunity for Apple to highlight plans for new hardware designs. 

As is customary, of course, the keynote address will thoroughly update the progress on the upcoming OS versions; iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15. Rumored expectations of hardware such as the highly anticipated iPad Pro, possibly a new MacBook Pro, new iMacs and the new Apple TV that is overdue and oft talked about. 

Any or all of these, as yet unconfirmed, predictions could be upended by a prior release date, the iPad Pro for one, is rumored to be likely to get an announcement before June.

Above: Photo / Apple

The bulk of the conference is devoted to the software and if the upgrades are anywhere near as substantive as they were in 2020 that will be a lot to dive into. 

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Apple, Cutting Edge, Mac, Observation, Tech

Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

Photo / Apple

An eco-system about to emerge at a level beyond what any other company can match

The ultimate superiority of the “whole widget” concept at Apple: making not only the computer or device, the system software, add on software, and now, with the M1 chip, even the most important components that power the “widget” is something we’ve been writing about for years. 

With the release of the first macs powered by M1 chips, it was surprising, even to adherents inside our building, just how dramatic that superiority is turning out to be, and how quickly it has been confirmed in real-world tests. 

The focus has, rightly, so far been on benchmarks and tests using various software in typical real world situations. The consensus on the results has been in general; “astounding” or “amazing” or “shockingly good”, nearly unanimously. 

Why this has far more to do with the overarching “whole-widget” ecosystem than the traditional stand-alone cpu / gpu / architecture, however, seems, at least partially, lost in the brouhaha.

The layers of “synergistic” (not a word used by Apple) interaction and integration between the cpu, gpu, machine learning, code within the system, and, initially, the apple applications that are either free or standard paid software such as Final Cut ProX or Logic Pro X are where the real magic happens. Other developers such as Adobe, are going to have M1 optimized versions out soon, as well. 

While the long vaunted Moore’s law at a virtual standstill for nearly a decade, the timing couldn’t be better for Apple’s revolutionary “revenge of the turtle” strategy – where a long term end-game they have been working on the probably at least a decade comes to fruition – big time.

Looking ahead, even more exciting possibilities are beginning to emerge

All this leads to today’s headline, courtesy of Bloomberg. I can summarize but let’s quote directly the introductory paragraphs:

“Apple Inc. is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel Corp.’s fastest.

If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren’t yet public.

For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.

With today’s Intel systems, Apple’s highest-end laptops offer a maximum of eight cores, a high-end iMac Pro is available with as many as 18 and the priciest Mac Pro desktop features as much as a 28-core system.” 

-Bloomberg

Buckle up, Sunshine, the worm has turned and soon there’ll be no looking back

The bottom line here is: If you think the M1 MacBook air is faster, take a seat cause “you ain’t seen nuthin’ yet”. But this emphasis on the chip itself and various stats, such as, the number of cores, etc. belies just how backward the entire industry is, and how ground breaking the total concept is that Apple has planned to roll-out over, roughly, the next two years. 

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The most radical reality of this, that is in many ways so hard to comprehend, let alone explain, is that this is a “virtuous battle” that is being fought on so many different fronts simultaneously, that the actual outcome, should the potential be realized in full by 2022, goes far beyond what can be imagined today with regard to what a “computer” or “mobile device” is.

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The unification of the various system softwares, between iPhones, iPads, Macs, as well as peripheral devices such as Apple Watch, Apple TV and even the HomePod mini, will be combined with increasingly powerful “A” and “M” chips and that combination will be even more improved by integrated machine learning upgrades and applications that are specifically coded to maximize the benefits of the entire inter-dependent system, meaning the systems within each device and the larger ecosystem of devices, machines and software.

This is not Apples to Oranges, this is Horses to “beam me up Scotty” in magnitude. Don’t believe it? Check back in 2022 and we’ll talk…

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Apple, Breaking News, Business, Tech

Apple leak: Hardware Reveal Event Likely on December 8th

Photo Collage / Lynxotic

Hints and Leaks are becoming commonplace – this time it’s the features that wow

Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.

What product(s) might be launched?

 It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.

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Apple, Cutting Edge, Mac, OS Software, Tech

MacOS Big Sur: Apple’s Ultimate Ecosystem Triumph is almost here

Photo / Apple

Apple software upgrades are now so deep and extensive that it will take months to absorb the potential benefits

Mac OS upgrades, which have been free going back more than 20 years, have been bordering on spectacular recently, but also do carry some dangers. Early adopters have been known to experience buggy not-100%-ready-for-primetime features that do, however, generally get fixed fairly quickly once live bugs are identified. 

The upside is that there is, just as in the iOS systems, a literal cornucopia of free built in apps and features most of which benefit from the periodic upgrades.

As a matter of fact, many, many of the improvements are not detailed or listed in any manual and not used in the marketing materials for the free software upgrades. As the saying goes, they just “work”.

Read more: How Apple Created the Tech Universe

Probably the biggest of these invisible improvements, one that spans multiple apps and functions is the now, fully established, system known as iCloud. Born as “Mobile-me” and a nightmare until about 3 years ago, this system for syncing across all Apple devices, apps and software has become a powerhouse that has no comparable rival.

An evolving system nearly two decades in the making

The idea, sometimes maligned as overkill, is simple in theory. An Apple aficionado might own a desktop mac such as an iMac, Mac Mini or Mac Pro. For travel; a MacBook Air, Pro, etc, an iPhone (of course), an iPad and, whew, maybe wear an Apple Watch. There might be an Apple TV unit in the house and perhaps a HomePod mini (and so on!).

All of these can benefit from iCloud. Many functions, particularly with the Apple Watch, for example, are mandatory and help to link various functionality between devices. 

But where this software enhancement has really begun to shine is when using built in apps that have a version on both the mac family and also within iOS and iPadOS, such as Notes, Photos and, of course, Safari.

Read more: Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Although these have been around since Yosemite and have had the benefit of iCloud Sync since at least that time, with Catalina they really started to function at a very high level. With Big Sur the potential is off-the-charts. 

One caveat that is still a work in progress is the need for identical, or nearly identical, functionality across all devices (mac, iPhone and iPad at least). For the photos app this is nearly the case but for Safari and Notes there is still a way to go before all functions match on every device and OS. 

Of course, this is the very lofty goal, already underway with the new M1 chips and the gradual goal of total interchangeability between macOS and iOS / iPad Os.

Many actions are still more functional on a mac than on iPhone or iPad: but that’s changing

Much attention is paid to the idea of using and featuring iOS apps on a mac, but for practical applications it is the ability of the software on iOS devices to have all the functionality of the macOS versions that is even more important and desirable. 

A great example, and a glaring one, is Safari. Differences between browsing on a mobile platform (with iPad being a sort of in-between experience) and on a desktop or laptop can be frustrating and difficult.

For surfing news or browsing static content the differences are not significant, but if you start trying to do banking, or eCommerce or other more complex tasks you can hit a brick wall. 

Read more: The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

Much of this is on the server side where the websites themselves either block or are not compatible with all versions of Safari in every OS version. 

However, particularly on iPad, there should be an eventual ability for Safari on iPad to emulate laptop / desktop browser specs for those purposes. And, with macOS Big Sur that is already nearly a reality. 

Similarly when using the Notes app, which we do at Lynxotic extensively for story development and shared processing, the functionality is nearly seamless between macOS Big Sur and iPad or iPhone. 

As a matter of fact, the differences are so minimal that, when switching between devices, finding a “missing” function, such as the ability on an iPhone to format the text into Title, Heading, Body and so forth, as you would do in WordPress or other text editing system, it is a shocking experience. 

Beyond detailed individual features it’s the overall end-result that’s astounding

The overall experience from mac to mac – when using full iCloud Sync, is that you can move from machine to machine and a have 100% seamless transition. Although some files can be specially segregated by machine, if you choose, making them only available locally on that machine, this is up to the user.

You can have an expanded iCloud storage limit added to your account (2TB is currently $9.99) and have access to all files on all machines and devices. 

Although still not 100% functional in all situations, even the files app and iCloud storage system on the iPhone can access and store all files and allow you to save or access many important documents on the go. 

Starting with macOS Catalina, and now even more with Big Sur, the invisible and seamless “clone” experience when moving from desktop to laptop has been very functional and hugely beneficial, and now the iPhone and iPad are rapidly realizing a similar potential. 

Shared Albums in photos, Shared Notes, Safari’s vast and ever improving ability to safely  store 1000s of passwords and other site specific data, obviously the huge privacy upgrades, and soon, the identical user experience for all these apps across all devices, this amounts to a must-have success in software that easily matches the acclaim that the new hardware built-in with the new M1 chips have rightfully received. 

The future is coming, faster than you think, and that’s a good thing (in this case)

Another big, I mean huge, factor that is coming into play with Big Sur and the various OSs, is the emergence of machine learning and “over-the-air” updates, including some that are unannounced and take place within individual apps without requiring user interaction.

The photos app is a huge example of this but the phenomenon is also spreading into other built in software. 

Read more:iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

This means that improvements in functionality and sometimes even added features are taking place faster and can be major, even between the official updates themselves. 

In the end the “whole widget” approach will provide benefits so astounding that a user of Apple products will be in a “universe of capability” that has no comparable alternative and certainly no rival. 

The improvements across all apps and functions are so vast that it would take thousands of pages to catalog even a fraction of them – basically it is better to do what we have always done with Apple system software; wade through while learning by doing and rejoice each time the “singularity”, that is now a stated goal, becomes a little bit closer. 

With macOS Big Sur, your mac via iCloud and your other Apple devices are now already a vastly more powerful network of tools working together than they ever could be separately. 

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