Category Archives: Entertainment

Baking for Fall: Bread and Comfort Foods to Indulge the Senses

Enjoy the season and learn to bake around the hearth and home

As we head into fall and winter, still most of us are staying indoors save for unavoidable trips to forage for supplies or, in the case of those unable to work from home, to work in a world that looks nothing like 2019, let alone 1859 when “A Tale of Two Cities” was first published. 

Read More: Healthy Whole Grains and Bread Culture for Building Resilience

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”

Charles Dickens, A Tale of Two Cities

At least now we have our digital networks of communication and our zoom meetings (?). While it may seem far more like “the age of foolishness” than the “age of wisdom”, perhaps it is wise to make a plan, now and today, to make the most of our present period, once again and just as we did in Spring and Summer of the year 2020, and bake, cook and create delights for us and those with whom we are sharing this novel time.

As follows some wonderful books for baking bread and other delights from scratch in our own kitchen to savor and enjoy. 

Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza

Click here to see “Flour Water Salt Yeast
and help Independent Bookstores.
Also available on Amazon.

There are few things more satisfying than biting into a freshly made, crispy-on-the-outside, soft-and-supple-on-the-inside slice of perfectly baked bread. For Portland-based baker Ken Forkish, well-made bread is more than just a pleasure–it is a passion that has led him to create some of the best and most critically lauded breads and pizzas in the country. 

In Flour Water Salt Yeast, Forkish translates his obsessively honed craft into scores of recipes for rustic boules and Neapolitan-style pizzas, all suited for the home baker. Forkish developed and tested all of the recipes in his home oven, and his impeccable formulas and clear instructions result in top-quality artisan breads and pizzas that stand up against those sold in the best bakeries anywhere. Click here to see “Flour Water Salt Yeast” and help Independent Bookstores. Also available on Amazon.

Tartine Bread

Click here to see “Tartine Bread
and help Independent Bookstores.
Also available on Amazon.

 It comes from Chad Robertson, a man many consider to be the best bread baker in the United States, and co-owner with Elizabeth Prueitt of San Francisco’s Tartine Bakery. At 5 P.M., Chad Robertson’s rugged, magnificent Tartine loaves are drawn from the oven. The bread at San Francisco’s legendary Tartine Bakery sells out within an hour almost every day. 

Only a handful of bakers have learned the bread science techniques Chad Robertson has developed: To Chad Robertson, bread is the foundation of a meal, the center of daily life, and each loaf tells the story of the baker who shaped it. Chad Robertson developed his unique bread over two decades of apprenticeship with the finest artisan bakers in France and the United States, as well as experimentation in his own ovens. Readers will be astonished at how elemental it is. Click here to see “Tartine Bread” and help Independent Bookstores. Also available on Amazon.

The Bread Baker’s Apprentice, 15th Anniversary Edition: Mastering the Art of Extraordinary Bread

Click here to see “The Bread Baker’s Apprentice
and help Independent Bookstores.
Also available on Amazon.

Co-founder of the legendary Brother Juniper’s Bakery, author of ten landmark bread books, and distinguished instructor at the world’s largest culinary academy, Peter Reinhart has been a leader in America’s artisanal bread movement for more than thirty years. Never one to be content with yesterday’s baking triumph, however, Peter continues to refine his recipes and techniques in his never-ending quest for extraordinary bread. 

In this updated edition of the bestselling The Bread Baker’s Apprentice, Peter shares bread breakthroughs arising from his study in France’s famed boulangeries and the always-enlightening time spent in the culinary college kitchen with his students. Peer over Peter’s shoulder as he learns from Paris’s most esteemed bakers, like Lionel Poilâne and Phillippe Gosselin, whose pain à l’ancienne has revolutionized the art of baguette making. Then stand alongside his students in the kitchen as Peter teaches the classic twelve stages of building bread, his clear instructions accompanied by more than 100 step-by-step photographs. Click here to see “The Bread Baker’s Apprentice” and help Independent Bookstores. Also available on Amazon.

Bread on the Table: Recipes for Making and Enjoying Europe’s Most Beloved Breads 

Click here to see “Bread on the Table
and help Independent Bookstores.
Also available on Amazon.

In this highly anticipated cookbook, culinary instructor and baker David Norman explores the European breadmaking traditions that inspire him most–from the rye breads of France to the saltless ciabattas of Italy to the traditional Christmas loaves of Scandinavia. Norman also offers recipes for traditional foods to accompany these regional specialties, so home bakers can showcase their freshly made breads alongside a traditional Swedish breakfast spread, oysters with mignonette, or country pâté, to name a few examples. With rigorous, detailed instructions plus showstopping photography, this book will surprise and delight bakers of all stripes.

The debut cookbook from cult favorite Austin bakery and beer garden Easy Tiger, featuring recipes from author David Norman’s time spent exploring bread traditions throughout Europe and North America, plus menu ideas for incorporating homemade bread into everyday meals. Click here to see “Bread on the Table” and help Independent Bookstores. Also available on Amazon.

Bread Illustrated: A Step-By-Step Guide to Achieving Bakery-Quality Results at Home

Click here to see “Bread Illustrated
and help Independent Bookstores.
Also available on Amazon.

Many home cooks find bread baking rewarding but intimidating. In Bread Illustrated, America’s Test Kitchen shows bakers of all levels how to make foolproof breads, rolls, flatbreads, and more at home. Each master recipe is presented as a hands-on and reassuring tutorial illustrated with six to 16 full-color step-by-step photos.

Organized by level of difficulty to make bread baking less daunting, the book progresses from the simplest recipes for the novice baker to artisan-style loaves, breads that use starters, and more complex project recipes. The recipes cover a wide and exciting range of breads from basics and classics like Easy Sandwich Bread and Fluffy Dinner Rolls to interesting breads from around the world including Lahmacun, Panettone, and Fig and Fennel Bread. Click here to see “Bread Illustrated” and help Independent Bookstores. Also available on Amazon.

Poilâne: The Secrets of the World-Famous Bread Bakery

Click here to see “Poilâne
and help Independent Bookstores.
Also available on Amazon.

To food lovers the world over, a trip to Paris is not complete without a visit to Poil ne. Ina Garten raves about the bread’s “extraordinary quality.” Martha Stewart says the P in Poil ne stands for “perfect.” For the first time, Poil ne provides detailed instructions so bakers can reproduce its unique “hug-sized” sourdough loaves at home, as well as the bakery’s other much-loved breads and pastries.

It tells the story of how Apollonia Poil ne, the third-generation baker and owner, took over the global business at age eighteen and steered it into the future as a Harvard University freshman after her parents were killed in a helicopter crash.  Beyond bread, Apollonia includes recipes for pastries such as the bakery’s exquisite but unfussy tarts and butter cookies. In recipes that use bread as an ingredient, she shows how to make the most from a loaf, from crust to crumb. Click here to see “Poilâne” and help Independent Bookstores. Also available on Amazon.


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Baking Bread can be a Great Comfort while in Self-isolation or just for the Taste of it Warm from the Oven

Photo / Adobe Stock

During the first phase of the coronavirus “lock-down” there was, interestingly, a huge surge of interest in home cooking, and in particular, baking. And of all the baking of pies, cookies and cakes, baking bread was the a favorite. We know because our sister site cherrybooks.org saw a sudden rise is inquiries and orders for fantastic bread baking books like the ones featured below.

Likely a combination of lots of “free” time in the house and a natural human tendency to crave comfort food during a time of stress, the feelings of baking and having the ability to feed and care for oneself was probably a very strong motivator. And what is more comforting than freshly baked, nay, home baked bread with a little butter and jam to beautify an afternoon spent at home. Even if the reason for being inside is not an ideal one.

Oddly, in the US and some other nations, bread and wheat products have been cast in the role of villain due to gluten intolerance and related illnesses. In the UK alone, in 2017, there were a reported 10% of the population suffering from some form of intolerance. Such a percentage would translate into tens of millions in the US.

Is bread really the culprit or is there something else going on?

Click to Buy “Tartine Bread” and at the same time help Lynxotic and All Independent Local Bookstores. Also on Amazon.

As a disclaimer, let it be stated up-front that there are certainly many people who suffer from conditions such as Celiac Disease who have a very real, hereditary response to gluten which is very serious. Many of the rest of us, however, who are not in that category, may have a situation brought on by a completely different set of circumstances.

Regardless of exact statistics, intolerance to gluten is clearly a “thing”, particularly in the US. Many theories are out there as to the cause, including industrial bread manufacturing methods, suspect ingredients such as emulsifiers used in baking and pesticides on wheat farms. Some have even reported that when intolerant individuals travel to Europe, symptoms disappear, although they eat bread and other gluten containing foods.

An entirely different culture producing a drastically different result: German baking tradition

Click to Buy “Bread on the Table” and at the same time help Lynxotic and All Independent Local Bookstores. Also on Amazon.

While American Style bread is also available in Germany, it is rare and not commonly sold in Bakeries but rather only in SuperMarkets. They call it “Toast-Bread” as it’s primary advantage is being square and machine cut, therefore a better fit for a common toaster than the various shapes and sizes of slices cut from what they consider “normal” loaves.

What is considered normal bread is, for example, never sold more than eight hours after baking (except at “day old” scavenger prices). The number of real bakeries, ones that take very seriously the task of making “the daily bread”, per capita is large compared to any US city. This can be dug up in statistics, but is easier to realize by just walking down any street in a German city. Literally every other shop is a small bakery with a dozen different types of bread baked that same morning.

Photo / Adobe Stock

Bakers up at 4am all across every town and city

Another factor is the wide range of fresh ingredients included. A short list of the types of bread and various ingredients is vast, and varies from region to region. Six hundred main bread types are well known and this does not include many specialty breads and rolls.

In addition to wheat, bread is often made with rye, barley, potato, oat, spelt, soy and other lesser known grains. Added seeds, nuts and fruit often include one or more of the following (partial list):

  • sunflower seeds
  • pumpkin seeds
  • poppy seeds
  • fled seeds
  • walnuts
  • raisins
  • currants
  • sesame seeds
  • olives
  • linseed
  • hazelnuts
  • almonds
  • oat flakes
  • whole gain groats
  • whey

In Germany, at any common bakery on the street, most, if not all of the items described above would be available on any given day. No need to go to a special, overpriced “organic” or “gourmet” bakery in some high end neighborhood. Just any average bakery will do.

Oddly, these same ingredients are often touted in online health advice articles – implying that there are health benefits to adding these “special” ingredients to one’s diet, all while other countries have had them as daily menu items for centuries if not thousands of years.

Taking all of the above into account, it should come as little surprise that, in the US, obscure health issues due to the lack or misuse of heretofore standard food items would be on the rise. In the case of gluten intolerance, it rises to practically epidemic proportions. Fixing this for any individual, short of taking residence outside the US, would require extra efforts and involve a possible increase in the cost of nourishment. However, considering the alternatives (suffering with a condition without a cure), it might be well worth it.


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These Books take a Hard look how Climate Change & Capitalism Clash

Above: Photo Collage / Lynxotic / Simon & Schuster

Naomi Klein’s new book is third in a venerated series on problems we face as a species

As the disasters mount and more and more are definitively linked to man-made climate change and global warming, millions around the globe recognize the need for solutions. More and more the solutions arise, only to be blocked or derailed by the same phenomena: corrupt governments beholden to status quo power and short-sighted corporate greed.

This dynamic; available solutions being actively opposed by business and governments that answer to those powerful corporate entities, even as they mount massive multi-million dollar ad campaigns to “green-wash” their image and try to appear aligned with the very solutions they violently oppose is nearly all pervasive.

Meanwhile, as the problems continue to grow, it has become clear that we, that is to say humanity and its future survivors, are not just fighting a battle against the problem itself, the rapidly deteriorating climate caused by Carbon dioxide (CO2), the primary greenhouse gas emitted through human activities, but even more so a political battle is underway which pits an entire entrenched, unequal and corrupt system (regardless of ideology) against the very issue that needs to be tackled in order for our species to survive.

Without solving the problem of Capitalism’s built-in bias toward profit at any cost, any solution to the climate crisis will be stopped or hindered before it can take root and make enough impact to give us a chance against the looming disasters.

Recently Greta Thunberg posted a statement that governments were literally doing nothing, while at the same time preaching and advertising their “commitment” to solving the problem.

Naomi Klein represents a voice, a top selling author, that has stayed focused on this specific aspect of the challenge for decades. The documentary based on her best-selling book “This Changes Everything” (trailer below) is now a classic and zeros in on the monumental importance of this problem, and how the political and economic systems of the world will require massive and immediate change if we are to survive.

This is not about the tired tropes of Socialism vs Capitalism vs Communism and so on, but rather about the specific corruption and suicidal deception that threatens us all, as fake dedication to solving the problem is paraded simultaneously with efforts that double-down on protecting the homicidal status quo of greed and destruction.

Now, with the Biden administration touting its green status and the green new deal, there must be accountability and more than just words and slogans. The new book shown below is an in-depth look at just what needs to happen to confront the political gridlock and the tendency for real solutions to be blocked or destroyed in the crib.

On Fire: The (Burning) Case for a Green New Deal

Click photo for more on “On Fire“.

Naomi has been at the forefront reporting on the many ways the economy has waged war one planet and people for over 20 years.

An instant bestseller, On Fire shows Klein at her most prophetic and philosophical, investigating the climate crisis not only as a profound political challenge but also as a spiritual and imaginative one. Delving into topics ranging from the clash between ecological time and our culture of “perpetual now,” to the soaring history of humans changing and evolving rapidly in the face of grave threats, to rising white supremacy and fortressed borders as a form of “climate barbarism,” this is a rousing call to action for a planet on the brink. An expansive, far-ranging exploration that sees the battle for a greener world as indistinguishable from the fight for our lives, On Fire captures the burning urgency of the climate crisis, as well as the fiery energy of a rising political movement demanding a catalytic Green New Deal.

Within this text, you will find her essays, written whilst in the midst of natural disasters, dire warnings of the future that is waiting for us if we do nothing to change. The long-forms essays display both the prophetic and philosophical while also challenging the spiritual and imaginative.

Her writings span events ranging from the smoky skies of the Pacific Northwest, the barren Great Barrier Reef to the post-hurricane Puerto Rico and many other climate crises.

This Changes Everything: Capitalism vs. the Climate

Click photo for more on “This Changes Everything“.

Author Naomi Klein wants readers to embrace the radical, that there is no longer the option to remain at the status quo. Climate Change isn’t just something to be “fixed” it is a crisis that requires immediate action. Also now a feature documentary.

In her book she exposes climate change deniers, delusions of geoengineers, why mainstream green initiatives have failed thus far and how capitalism will only make things worst.

The most important book yet from the author of the international bestseller The Shock Doctrinea brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy.

The Shock Doctrine: The Rise of Disaster Capitalism

Click photo for more on “The Shock Doctrine“.

Klein introduces us to a new term, disaster capitalism, how those who experience catastrophic events (i.e. war/extreme violence or tsunami/ natural, ect) not only had to suffer from the disaster but also were being taken advantage by “rapid-fire corporate makeovers”.

The Shock Doctrine” shows how economic policies have capitalized on crises, how at the core of disaster capitalism is to use a cataclysmic event to radicalize privatization.

In her groundbreaking reporting, Naomi Klein introduced the term disaster capitalism. Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic shock treatment, losing their land and homes to rapid-fire corporate makeovers. 

The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman’s free market economic revolution. In contrast to the popular myth of this movement’s peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq.

Watch Trailer for Documentary: ‘This Changes Everything’


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Apple near deal to produce film of Michael Lewis Book on Sam Bankman-Fried & FTX Collapse

In an incredible coincidence, Lewis had access before and during the drama

Michael Lewis book on Sam Bankman-Fried & FTX is near a deal with Apple. With competition from Amazon and Netflix – the film of the book on the fiasco is likely to be an Apple Feature film exclusive.

The fast moving story of the collapse of the one-time crypto billionaire wunderkind is about to go into overdrive. Apparently, as per a story in Deadline, Michael Lewis, of “The Big Short” and “MoneyBall” fame spent nearly six months with Bankman-Fried, ostensibly writing a very different story, one that has morphed into the scoop of the century as he watched the collapse of FTX and its founder’s world up close, pen in hand.

Rumors have it that Adam McKay, director of “The Big Short” and “Don’t Look Up” will eventually be attached, but for now, it appears that Apple has outbid both Amazon and Netflix for the feature film rights to the story.

A shocking and riveting story takes yet another twist

The story is of Sam Bankman-Fried & FTX’s rise and fall, with his personal estimated net worth crashing from a short lived peak at over twenty billion, to his current situation with zero and facing possible charges after resigning as CEO as FTX filed for chapter 11 bankruptcy.

The unfolding drama has been hot and the details spewing out in the media and TikTok with a ferocious fervor, and now, with the author who has shown himself to be particularly adept at telling complicated financial stories and making them human and understandable on board, whew, it just got bigger.

The incredibly fortuitous coincidence that the book was six Months in the writing already as the historic collapse unfolded is likely to make for a once in a lifetime cinematic event.

Many have already called the FTX collapse “bigger than Madoff” or the greatest company collapse in history, and now the larger than life rise and fall will be chronicled both in an upcoming guaranteed bestseller, and in the, likely to be, Apple branded feature film.

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Feeling the Stress? Yoga Techniques have been giving Relief For Thousands of Years

Above: Photo by RKTKN on Unsplash

Unlike what they say about missing sleep, stress can build up over weeks, months even years. True to the “silent killer” moniker it can eventually kill you. After basically the entire world has been in an extra stressful situation due to covid and the economic fallout from the preventative measures taken to stop it, we all need to begin finding ways, not only to reduce the current stress levels, which are likely high, but to work off the effects of the accumulated stress that has been building for at least a year.

And that is not accounting for the “normal” stresses we all face individually in our own worlds, lives and due to our own unique problems.

Enter the practice and lifestyle benefits of yoga. Estimates of the origins of Yoga peg the beginnings at at least five thousand years and believe the practice could have been developed as long ago as ten thousand. The study of yoga goes beyond just the familiar “pretzel poses” and encompasses a way of life and philosophy that is universal.

According to the “Yoga Sutras of Patanjali” (wikipedia: Sutra in Indian literary traditions refers to an aphorism or a collection of aphorisms in the form of a manual or, more broadly, a condensed manual or text. Sutras are a genre of ancient and medieval Indian texts found in Hinduism, Buddhism and Jainism.) there are eight “limbs” to the path of yoga:

1. yama (moral restraints) – how we relate to others
2. niyama (observances) – how we relate to ourselves
3. āsana (posture) – how we relate to our body
4. prāṇāyāma (breath extension) – how we relate to our breath or spirit

5. pratyāhāra (sensory withdrawal) – how we relate to our sense organs
6. dhāraṇā (concentration) – how we relate to our mind
7. dhyāna (meditation) – moving beyond the mind
8. samādhi (meditative absorption) – deep realization and inner union
(quoted from http://ashtanga-yoga-victoria.com/what-are-the-eight-8-limbs-of-yoga/)

As can be seen from the list above there are many levels of thought and action that can all coalesce to form a bulwark against stress and to improve the enjoyment of life as a whole. Wherever you begin and at whatever level your journey brings you to, any interaction with these thoughts, actions and choices can enhance your life in some way.

Even the simplest meditation or reflection on our breathing and its connection to our inner spirit can cause an instantaneous reduction in stress and psychic pain. Below we’ve put together a variety of books that could represent a first step toward discovering how yoga, in whatever level or aspect your choose to explore, can reduce stress and help you take a huge step on the road to recovery.

Descriptions are courtesy of bookshop.org and the individual publishers:

Yoga: A Manual for Life

Click here to see “Yoga: a Manual for Life” also available on Amazon.

A stand alone practice companion and beautiful coffee table book, Yoga: A Manual for Lifeis for anyone interested in yoga, mindful movement and meditation, and exploring how these practices fit within the modern world. 

As well as an extensive guide to poses, this book features a number of picture-led sequences with specific targets in mind: to combat stress and fatigue, to ground, to uplift, to inspire creativity and to sleep better.

These sequences are underpinned with essays on yoga’s relationship with different aspects of life, such as yoga and discipline, yoga and self-care, and yoga and difficulty.

Peppered throughout the book are mindful life hacks–simple ways to take yoga’s message of radical self-care off the mat and into daily life. Click here to see “Yoga: a Manual for Life” also available on Amazon.

Restorative Yoga: Relax. Restore. Re-Energize.

Click here to see “Restorative Yoga” also available on Amazon.

Are you seeking balance, healing, and a calmer mind? Unlike active styles of yoga that focus on stretching and movement, restorative yoga emphasizes mindful rest by using props to support your body in complete comfort and relaxation–no flexibility required!

Whether you already practice yoga or are just getting started, Restorative Yoga is your step-by-step guide to deepening the connection between your body and mind. Click here to see “Restorative Yoga” also available on Amazon.

Yoga: Relaxation, Postures, Daily Routines

Click here to see “Yoga” also available on Amazon.

Yoga is a popular physical, mental, and spiritual discipline that originated in ancient India.

Various traditions of yoga can be found in Hinduism, Buddhism, Jainism and Sikhism, and in recent years Western culture has embraced yoga’s power of simplicity, stillness and mental poise.

This accessible new book focuses on a series of exercises, body motions and self-disciplines that offer the benefits of yoga to everyone.

Featuring specially commissioned practical photography, step-by-step instruction, and an introduction to the entire scope of the system of yoga. Click here to see “Yoga” also available on Amazon.

Restore and Rebalance: Yoga for Deep Relaxation

Click here to see “Restore and Rebalance” also available on Amazon.

Restorative yoga offers the body a chance to rest deeply and revitalize. Whether you are feeling weak, fatigued, stressed from daily activities, or simply need to slow down and tune into your body, this wonderfully adaptive practice is essential for well being.

Many of the practices are simple and accessible for people of all ages and in all states of health, using props that are readily available–like pillows and chairs. These deeply relaxing poses help you. Click here to see “Restore and Rebalance” also available on Amazon.

Yin Yoga: Stretch the Mindful Way

Click here to see “Yin Yoga” also available on Amazon.

Yin yoga offer remedies to the stresses of your busy yang life. Each restorative pose targets your deeper fascia and connective tissues, helping you experience increased flexibility and improved joint health. 

Yin yoga also focuses on deep breathing and longer hold times, allowing you the time and space to clear your mind and enhance your mental acuity.

These meditative poses will help you attain a renewed sense of mindfulness and physical well-being, making them the perfect complement to an active yang lifestyle and helping bring you back into balance. Click here to see “Yin Yoga” also available on Amazon.

Sleep Recovery: The Five Step Yoga Solution to Restore Your Rest

Click here to see “Sleep Recovery” also available on Amazon.

Insomnia is reaching epidemic proportions: more than half of us will suffer from a sleep problem during our lifetimes.

In this practical, compassionate guide, renowned yoga teacher and sleep specialist Lisa Sanfilippo shows how to sweep out sleep saboteurs and rest wreckers, putting in place sustainable strategies that will boost your energy during the day, and help you access a good night’s rest.

Click here to see “Sleep Recovery” also available on Amazon.

As we began this article above sleep was mentioned and, in contrast to our initial statements, recovery is also possible and yoga is one way that improvement, that so many of us desperately seek, is available. We hope you enjoyed this selection of books to help combat stress and ask that you please visit us again and also our sister sites Cherrybooks and InforMinx.


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World Cup without Beer but Armbands are in, just don’t hold hands

A bizarre day as the President celebrates 80 –

Several European teams refused to back down and plan to wear controversial “one love” armbands in protest of the alleged human rights violations by the host country Qatar. They maybe be fined or given yellow cards but that remains to be seen.

As for beer it’s definitely in short supply in the country that does not allow alcoholic displays in public.

Displays in public, you say? Holding hands and most definitely kissing are frowned upon and could get you in trouble – although that may be an exaggeration since there’s been an exception made for the duration of the games.

Local laws and customs grate on visitors nerves

It is illegal to be gay in Qatar, and if convicted, can result in a sentence of up to three years and a fine, and campaigning for LGBTQ+ rights is also not allowed.

All in all the setting has been criticized already my many attending and playing in the games. Without beer it may be likely for those complaints to continue.

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Jeff Bezos Predicts Recession and Lauren Sanchez is headed to Space

In CNN interview couple gush and giggle

Jeff Bezos, currently the world’s fourth richest person, says you might want to hold off on that big ticket item you’re listing after until the upcoming recession has abated.

He also admitted to having learned to fly a helicopter, and that Sanchez, herself a licensed pilot, had a hard time watching him learn.

She divulged that she “realized that when I’m in the back of the helicopter when he’s flying, I just kind of have to look out the window, just kind of enjoy the scenery.”

“I’m like, ‘No, no. Pull up. Okay. Okay, Slow down.’ But he’s very good.,”

Sanchez also said that she plans to travel into space “with a great bunch of women” in 2023.

In the same interview Bezos repeated his recent statement that he wants to give away “most” of his billions during his lifetime, though he also said that he had not yet formulated a specific plan to do so.

He has notably never signed on to the “giving pledge” which billionaires like Bill Gates and Warren Buffet have.

Unlike his ex-wife MacKenzie Scott, who has given away almost $4 billion to over 400 organizations in less than a year and twice that amount over the past two years, so far it has been mostly PR talk with little action in from the Amazon founder.

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Cruelty, pettiness and real estate: in Confidence Man, Maggie Haberman wields eye popping anecdotes to plumb the Trump phenomenon

By Matthew Ricketson, Deakin University

Donald Trump has been colonising the world’s attention for years, via television, on social media and in books. Ironically, given Trump likes books about as much as he does germs, more than 100 books about him are listed on Wikipedia, ranging from biographies and exposés to paeans of praise (think his former campaign manager, Corey Lewandowski) and scathing analyses of his presidency.

One work, Plaintiff in Chief, concerns the gob-smacking number of lawsuits Trump and his businesses have engaged in – 3500 – and is already well out of date, having been published in 2019. There is even a book about all the Trump books. Its nicely punning title, What were we thinking?, might also be said to apply to the publishers of Carlos Lozada’s book although that would undervalue his insights, and those of the authors whose work he examines.


Review: Confidence Man: The making of Donald Trump and the breaking of America –Maggie Haberman (HarperCollins)


With the application of all this intellectual muscle, though, what do we still need – or want – to know about Donald Trump? All of us probably do need to know the likelihood Trump will run again for president and, worse, win. On that hinges the future of democracy in a global superpower along with prospects for real action combating the effects of climate change.

The answer to this need-to-know question is undeniably important, but I still want to know whether Trump actually believes the 2020 presidential election was stolen. Is there some psychological wound from his childhood that renders him unable to bear loss? Or is his unblinking refusal to accept the election result yet another example of his lifelong habit of lying and grifting to get his own way?

If the answer is the former, I care less about what might have happened to Donald as a toddler than that he has managed to persuade about two thirds of Republican voters to his view, according to polls analysed by Politifact.

If the answer is the latter, which bespeaks a truly chilling level of cynical disregard for the consequences of his actions, it immediately raises another question. Exactly how has Trump been able to persuade so many Republicans to believe his lies, despite all evidence to the contrary, including Trump’s legal team losing 64 out of 65 cases brought contesting the result?

I ask these questions following publication of Maggie Haberman’s Confidence Man: the making of Donald Trump and the breaking of America. Since the mid-1990s, Haberman has reported on Trump, first for the Murdoch-owned tabloid, The New York Post, then for its rival, The New York Daily News, and, since 2015, for The New York Times.

The driving argument of her book is that to understand Trump you need to understand the New York real-estate and property development world in the 1960s, 70s and 80s. What he learnt there, she argues, about business, politics and people, was the template of behavior he took into the White House.

‘False’, ‘Totally false’, ‘Fake News’

During two campaigns and four years in office, writes Haberman, Trump treated the country like a version of New York City’s five boroughs. His aides soon realised he had imagined a presidency that functioned like one of the once-powerful Democratic Party machines in those boroughs. A single boss controlled everything in this kingdom and knew his support alone could ensure electoral success for others. This was an “us” versus “them” realm where racial dynamics changed from one block to the next.

The argument has explanatory power. But so too, to take one example, does James Poniewozik’s view, in his 2019 book, Audience of One, that the key to Trump’s worldview is his symbiotic relationship with television. Trump did seem to govern in much the same way as he behaved in The Apprentice, the reality TV program he starred in – making contestants beholden to his every whim and impulse.

As Poniewozik puts it, the Trump administration soon became a “dogpile of competitors, cronies and relatives throttling one another daily for survival”.

Haberman tells readers that on top of her daily reporting, she conducted 250 interviews for the book, including three with Trump, either in person or in writing. For the latter, Trump annotated her list of questions in his customary black “Sharpie” pen with comments like “False”, “Totally false” and “Fake News”.

Because Haberman has known Trump for so long she has been derided as a schill. Because she enjoyed good access to him on the campaign trail and during his presidency she has been called a “Trump whisperer”. She may at times have been both, but like almost any journalist who has reported on Trump her work has been labelled “fake news”.

She has borne, too, Trump’s seemingly casual but calibrated barbs: “Did you ever notice that her glasses are always smudged?” he said to his aides.

Confidence Man

More precisely, she reports him saying this to aides, but there is no source for the comment in the book’s end-notes. Does that mean he didn’t say it? Does Haberman take the same insouciant approach here to sourcing as the authors of Plagued, political journalists Simon Benson and Geoff Chambers, did in their recent book about the Morrison government’s response to the pandemic?

Like the authors of Plagued too, Haberman has fielded criticism for withholding information from her newspaper readers and saving it for her book. (Benson and Chambers knew about Morrison’s multiple ministerial portfolios but held onto that information for up to two years before it became public.)

In Confidence Man Haberman recounts Trump telling one aide days after the 2020 presidential election, “I’m just not going to leave”, and another, “We’re never leaving. How can you leave when you won an election?” (She also reports him in other conversations seeming to accept he had lost but does not probe the contradiction further.) Should she have reported those comments at the time rather than saving them for her book?

The information gathered by Haberman was clearly important and could, perhaps should, have been published in The New York Times contemporaneously but we don’t know the circumstances in which it was obtained. Perhaps the information was only revealed on condition it would not be published immediately. There is little doubt that people being interviewed for a book published well after the news cycle has pedalled on are willing to speak more candidly. If the aim of a book is to provide context and nuance about contested current events, then the trade-off between news now and understanding later may be worth it.

Responding to the criticism that she had witheld vital information from the public, a spokesman for The New York Times said,

Maggie Haberman took leave from The Times to write her book. In the course of reporting the book, she shared considerable newsworthy information with The Times. Editors decided what news was best suited for our news report.

Devastating observations

Returning to the “smudged glasses” barb, we know Trump has publicly insulted women and journalists countless times. The comment has the ring of truth, so it is probably not as important that this quote was unattributed. The end-notes of Confidence Man do run to 63 pages (providing a good deal more information than the sparse end-notes in Plagued.)

At several points Haberman also tells us about news stories she has written, how they were received, those whose accuracy was later vindicated and, occasionally, those that contained errors of fact or context. In other words, she is reflective and concerned to be as fair as possible in her reporting and judgements.

When Haberman’s book was released in early October, New York magazine listed 22 revelations from it while acknowledging they “feel less like bombshells and more like laundry lists of erratic presidential behaviour”.

For many readers the coverage of New York City’s property world will be unfamiliar, but the bulk of the book covers Trump’s political career and is very familiar: the 2016 campaign, the presidency, the unceasing stream of controversies – large, small or confected – the impeachment trials, the pandemic response, the 2020 campaign and the January 6 riots at the Capitol.

Familiar though these events are, their sheer volume means they are not discussed in any great depth and what discussion there is does not venture beyond the political journalist’s inside-the-Beltway frame of reference. This can be frustrating but the value of reading Confidence Man, in my view, is not in the explosive revelations or the private, never-seen-before details. It is how Haberman uses anecdotes to build up a devastating picture of character.

It is true there is some extraordinary material in the book but Haberman does not badge it up Bob Woodward-style. Instead, she quietly but frequently enough for it to look like a deliberate strategy, drops in eye-popping anecdotes and devastating observations about Trump’s behaviour.

You have to be on the lookout for them because they are nestled within 597 pages of detailed coverage of his life and career. Some come from her own reporting while others are drawn from earlier journalists’ and authors’ work.


 

Haberman spends little space on Trump’s childhood but enough to show his bullying began early: a neighbour in Queens, New York, was horrified when her baby sitting in a playpen in the backyard was pelted with rocks over the fence from a five-year-old Trump. Later, Trump proudly recalled gluing together his brother Robert’s blocks to build his own tower.

That Trump is profligate with others’ money but tight with his own is well known but Haberman reminds us that one of his early antagonists, the satirical magazine, Spy, used to mail cheques to his office for steadily diminishing amounts to see whether he would keep cashing them; he did, down to one for 13 cents.

When the Trumps moved into the White House in 2017, Donald loved being able to press a button on his desk to order a valet to bring him a Diet Coke. He remade the White House to suit his tastes, installing plenty of television sets, even in the bathroom, and telling guests he had renovated the entire area, including the toilet.

“You understand what I mean,” he said to one visitor, who interpreted it to mean he did not want to use the same bathroom as his African-American predecessor. Apart from the apparent racism, Trump’s statement was also untrue as officials told Haberman it was customary for toilet seats in the White House to be replaced between one administration and the next.

Trump may not be a book reader but, Haberman reports, he has near perfect recall of anything written about him in the media. He knew little and cared less about policies or how government actually operated but staff noticed he absorbed policies far better from television coverage than from their briefings.

They noticed his “singular interest” in whether those representing him on television appeared persuasive, and on their appearance full stop. He would comment on the lighting, the make-up, the women’s dresses, their hair. Trump had always been preternaturally aware of the appearance of things. Sleeping over at a friend’s house during primary school, he earnestly commented on the “wonderful” quality of the bed-sheets.

Extra ice cream and special glassware

Trump himself noticed how he could say almost anything and supporters at his MAGA rallies would forgive him. Haberman compares this revelation – and two others – to the scene in Jurassic Park when the velociraptors learn how to open doors.

Similar penny-dropping moments happened when Trump learned how to communicate by Twitter unburdened of staff controls and when he discovered presidential pardons. “For Trump, who never really accepted the fact that Congress was a separate and equal branch of government, the ability to deliver ‘justice’ on a case-by-case basis hit like a revelation,” writes Haberman.

The Faustian pact Trump appeared to strike with his MAGA base, though, was that just as they would forgive him if he shot someone on Fifth Avenue, as he infamously remarked, so he would shape his administration to suit their every demand, no matter how misconceived, extreme or counter-productive they might be.

Trump’s callousness and cruelty is well documented. (Haberman reports that one of the very few times Trump has cried was in private after his father, Fred, died.)
When he began building the notorious wall on the southern border of the US to keep out Latino immigrants and asylum seekers, he urged officials to put spikes on top and to paint it black so as to burn the skin of those trying to climb the wall.

John Kelly, one of the revolving door of chiefs of staff who tried and failed to bring order to the Trump administration, had a son in the military who died while on duty in Afghanistan, and Kelly had been a general himself. Once, when he and Trump were standing together at the Arlington National Cemetery grave site where Kelly’s son was buried, Trump wondered aloud why anyone would want to join the military.

Trump’s petty, venal behaviour has also been well documented, but the details Haberman has marshalled can still surprise. After winning the 2016 election, he invited a group of moderate Democrats to join him for dinner to discuss various pieces of legislation, but he couldn’t help needling them throughout. For dessert, he made sure he received one more scoop of ice cream than any of his guests.

More importantly, as early as 23 February 2020 Trump was not only aware of the dangers of COVID-19 but was taking precautions against it. On a trip to India Trump was reluctant to eat, pushing food around his plate and drinking only from “special glassware that he said Melania [Trump] had the White House staff pack for the trip, primarily for fear of contracting the coronavirus”.

During the pandemic he sometimes acknowledged the seriousness of COVID but mostly he downplayed or denied its impact on public health, with catastrophic results.

A deeper malaise?

Carlos Lozada, in his survey of all those Trump books, identifies many that seek to explain the Trump phenomenon through a single overriding cause, and he finds that limiting. Haberman tacitly acknowledges this when she quotes Trump saying he always aimed to “put some show business into the real estate business”. When he did, she writes, Trump learnt that “he could win as much press for projects he never completed as those he did”.

Poniewozik, from his vantage point as a television critic, makes the same observation: namely, that Trump enjoyed more success playing the role of a business titan on television than actually being one, before citing Fran Leibowitz’s acid line that Trump is “a poor person’s idea of a rich person”.

Closing Haberman’s book, I do think Trump knew he had lost the election quite soon after the results came in. Just how much his years in New York’s property development world shaped that decision is hard to say. It seems part of the explanation but only part.

In my mind her book jostles alongside Poniewozik’s work and for that matter, James Zirin’s Plaintiff in Chief, which underscores how Trump sees the law not as a “system of rules to be obeyed” but “as a potent weapon to be used against his adversaries”. We’re still seeing this play out in Trump’s unremitting efforts to stave off multiple investigations of his business and his behaviour.

Lozada prefers explanations of Trump as a symptom of longer term problems in American politics and society, an approach exemplified in BBC correspondent and historian Nick Bryant’s excellent book, When America Stopped Being Great.
Surely both explanatory approaches need to be deployed.

Trump may be a symptom of a deeper malaise afflicting American democracy but has there ever been a symptom quite like him? In 2020 the majority of voters opted to be cured of their Trump symptoms, but the treatment failed and the bacillus rages on.

Matthew Ricketson, Professor of Communication, Deakin University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Alternate day or Intermittent Fasting Diets – Can they improve Strength and Stamina?

Photo / Adobe Stock

With all the different types of weight-loss strategies available, it can be difficult to choose what the best method is, and what’s right for you.

What is Intermittent Fasting

One recently popular way to lose weight is through intermittent fasting, which is an eating pattern where a person will regularly alternate between time periods of fasting and eating. One main distinction that sets fasting methods apart from other weight-loss programs, is the fact that the focus is concentrated more on when you eat, rather than what you eat. 

Having a specific time frame or window when you eat, and when you fast, allows the body a break from eating, since eating requires energy from your body to breakdown your foods, ect. Fasting is one way to retrain your body to learn to recognize when you are actually hungry and not just artificially satisfying your appetite. This is key for people that eat every two hours or enjoy frequent snacks. 

The reduction in calorie intake (as a result of eating fewer meals) should result in weight loss, however it’s recommended not to compensate by indulging in more food than you regularly would eat after the fasting periods. Overeating would defeat the purpose and most likely not yield the desired effects of shedding any pounds. 

There are different ways in which you can fast, below we highlight the three most common methods: the 16:8 regimen, the 5:2 plan, and the alternate day fasting diet. 

Time-Restricted Fasting

There are different names (16/8, the 16 hour fast or Leangains protocol) but the method, regardless of the moniker, involves restricting your daily eating to an eight hour period, then fasting for sixteen hours between (i.e. 16 hours of no eating then 8 hours to eat). For example, “fasting” from 8PM until noon would be followed by an eating period from noon until 8PM.

In the journal Nutrition and Healthy Aging, a study on obese adults during a 12 week period found that an 16/8 hour time-restriction in eating patterns resulted in an intake of fewer calories, some weight loss, and lowered blood pressure scores. 

The “Fast Diet”

Click to Buy “The Fast Diet” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon 

This method involves eating low calories for two out of seven days and then eating a normal calorie intake for the other five days (also known as the 5:2 plan). Various sources indicate that the daily calorie intake, on the low calorie days, should be typically in the 500-600 calorie range. This method is found to be the easiest and sustainable since it is not really fasting, but instead just limiting your calorie intake for two days out of the week.  

With this plan, there is no specific time frame within your “fast” day (“fasting” for this plan doesn’t involve not eating, rather how much you can eat). The intake during your fasting days, which should always be non-consecutive, will require that you budget your calories wisely as they are limited to the range mentioned above.

Again, the focus isn’t on the types of food you eat, although, generally and according to common sense, the foods should be “normal” (as in, not junk food), for best results.

“Fast Diet” was popularized by journalist Michael Mosley who authored a book of the same title.

Is it possible to eat normally, five days a week, and become slimmer and healthier as a result? Simple answer: yes. You just limit your calorie intake for two nonconsecutive days each week–500 calories for women, 600 for men. You’ll lose weight quickly and effortlessly with the FastDiet. Scientific trials of intermittent fasters have shown that it will not only help the pounds fly off, but also reduce your risk of a range of diseases from diabetes to cardiovascular disease and even cancer. “The scientific evidence is strong that intermittent fasting can improve health,” says Dr. Mark Mattson, Chief of the Laboratory of Neurosciences, National Institute on Aging, and Professor of Neuroscience, Johns Hopkins University. This book brings together the results of new, groundbreaking research to create a dietary program that can be incorporated into your busy daily life. Also Available on Amazon 

Alternate Day Fasting / Eat-Stop-Eat

 This approach alternates the fast days and normal days throughout the whole week. With the fast days following the same limited caloric intake as in the “Fast Diet”, approximately 500-600 calories per day. During the normal days, a person can eat whatever they want, which is the greatest benefit in trying this diet since there isn’t sustained feeling of deprivation from the foods that you love to eat.

Since the outcome of this “every-other-day” fasting routine is to do a partial fast (reduced calorie intake not a complete liquid-only diet) either three or four of the seven days, it has the effect of reducing the weekly calorie intake slightly more than the “Fast Diet”.

Click to Buy “The Every Other Day Diet” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon 

Dr. Krista Varady has been researching intermittent fasting for over ten years and has written the widely popular title on the subject, “The Every Other Day Diet”.

That’s the satisfied declaration of a dieter who lost 41 pounds on the Every-Other-Day Diet. (And kept it off ) You too can expect dramatic results with this revolutionary approach to weight loss that is incredibly simple, easy, and effective. Created by Dr. Krista Varady, an associate professor of nutrition at the University of Illinois, the Every-Other-Day Diet will change the way you think of dieting forever. Among its many benefits: 

It’s science-tested, science-proven. Dr. Varady has conducted many scientific studies on the Every-Other-Day Diet, involving hundreds of people, with consistently positive results published in top medical journals such as the American Journal of Clinical Nutrition and Obesity. Unlike most other diets, the Every-Other-Day Diet is proven to work. Also Available on Amazon.

Tips to keep it up

Click to Buy “The 4-Week Fast Metabolism Diet Plan” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon .

Feeling hungry will most likely be inevitable, and is the main side effect when fasting. These feelings are usually temporary as your body needs to adjust to new eating schedule. 

Eating high fiber and / or high protein foods, such as fruits, vegetables, meats, nuts, beans and even high fiber chewable supplements, can ease the feelings of hunger during fasting. Drinking lots of water is another helpful tip. 

Black coffee and tea can help with low energy, focus and concentration with the added perk that both have no calories.

** It is important to consult your doctor prior to any diet, especially for pregnant women or people that have diabetes, weight issues, and/or any other medical conditions that makes fasting inadvisable. **


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Billie Eilish makes her “secret” TikTok Debut and the content is…Wow

Shared Anecdote from her childhood leads to shocking physiological demonstration for the ages

Billie Eilish has jumped on the TikTok bandwagon and made her debut on the popular (potentially soon-to-be shut-down?) social media platform on Friday.  Her appearance is almost shockingly stark and impromptu; as is somewhat the norm for TikTok videos. Nevertheless seeing her calm, collected and insanely disheveled then proceeding to ram an entire Ukulele Head into her outstretched mouth does take things a bit, um. Out-there. 

Read More: 7 New Movies Releasing Soon to Rescue Us for the Holidays

Click to see ” I Would Leave Me If I Could
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Also available on Amazon.

One wonders, will she regret this in 5 years? Or is this just a bravely frank illustration of her strength of character? A deeper look into her private-yet-public ethos for fashion with her mix of Chanel Accessories and intently baggy body-hiding outfits?… Maybe just a selfie-video-goof on a boring off-day.

Only a couple days of the account being live and two posts in, she’s already quickly racked up tons of followers, with 4.3 million and 25 million likes.  Her amusing username, which initially appeared to be an attempt to hide the fact that this is coming from the biggest music star on the freaking planet, in other words, a secret account, has now been widely disseminated via the media @coochiedestroyer5.

New Account, of course, goes viral immediately

In her first video she tests out the viral Time Warp scan filter.  In her latest video, Eilish attempts a quite unusual challenge, apparently, something she did once when she was 15 years old – trying to fit the head of a ukulele into her mouth.  Ultimately she ends up gifting her followers with the insanely hilarious results.  

Billie TikTok debut comes shortly after she’s just released her latest song and music video for “Therefore I am”. 

https://video.twimg.com/ext_tw_video/1327790004454756352/pu/vid/576x1024/aNHrK6LY04HWCY6V.mp4?tag=10

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Passive House is at the Heart of the Next Wave of Sustainable Infrastructure

Transportation has been the focus, due to Tesla’s rise, but houses and commercial buildings are next

When Tesla was still just an oddball upstart, there was plenty of skepticism that they would survive, let alone change the industry and define sustainable transportation and the future of EVs. This was before Tesla’s stock price soared, even as the climate crisis has become more serious.

Although the stock market is as irrational as ever, on another level the massive rise in market cap for the once underdog sustainable energy focused company can also be seen as a vote from the general public – a vote for the transition away from fossil fuels and toward a sustainable energy future..

Fast forward to 2022 and there is an entirely different situation in the automotive and transportation industries. The entire industry is shifting, rapidly, to 100% electric vehicle production and competing for the climate conscious upwardly mobile customer base that was first identified by Tesla’s “S3XY” marketing methods and designs.

Another underdog – Passive House is ready for the next wave of climate conscious changes

Although sustainable transportation infrastructure still has a long way to go and many issues to overcome, the speed of the transition over the last decade is, nevertheless, impressive.

The next phase of the transition toward sustainable energy infrastructure as a whole, however, is clearly going to be energy generation, solar, wind, geothermal and beyond. This will include design and construction of dwellings and commercial real estate with an eye toward efficient ways to decrease the carbon footprint and create structures that have a low carbon cost (embodied carbon and green cement, use of natural materials, etc.).

Passive house, a concept first pioneered in Germany, is at the center of the coming design revolution in architecture and sustainable construction. Andreas Benzing, of A.M.Benzing Architects PLLC has been at the forefront of the New York, NY movement (as executive director of NY Passive House) as it has grown for nearly two decades and is now ready to break out.

Emphasizing the active role that passive house can play in reaching ‘peak performance’ for dwellings and commercial structures, Benzing elucidates his credo and underscores the similarities to Tesla’s higher-end approach to EV’s, now poised to spearhead a similar revolution in architecture; “We strive to better user experience and comfort, engineer to easily achieve peak performance, and maximize the durability of quality materials.”

The books below are a few that show the history and concepts behind passive house from various perspectives. Houses and buildings that have a reduced carbon footprint, while at the same time generate energy from sustainable sources are becoming feasible and all have as a foundation the passive house standard for highly efficient design.

The New Net Zero

Click photo for more about The New Net Zero

The new threshold for green building is not just low energy, it’s net-zero energy. In The New Net Zero, sustainable architect Bill Maclay charts the path for designers and builders interested in exploring green design’s new frontier net-zero-energy structures that produce as much energy as they consume and are carbon neutral.

In a nation where traditional buildings use roughly 40 percent of the total fossil energy, the interest in net-zero building is growing enormously-among both designers interested in addressing climate change and consumers interested in energy efficiency and long-term savings. Maclay, an award-winning net-zero designer whose buildings have achieved high-performance goals at affordable costs, makes the case for a net-zero future; explains net-zero building metrics, integrated design practices, and renewable energy options; and shares his lessons learned on net-zero teambuilding.

Designers and builders will find a wealth of state-of-the-art information on such considerations as air, water, and vapor barriers; embodied energy; residential and commercial net-zero standards; monitoring and commissioning; insulation options; costs; and more.

The comprehensive overview is accompanied by several case studies, which include institutional buildings, commercial projects, and residences. Both new-building and renovation projects are covered in detail. 

The New Net Zero is geared toward professionals exploring net-zero design, but also suitable for nonprofessionals seeking ideas and strategies on net-zero options that are beautiful and renewably powered.

Passive House Details

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Passive House Details introduces the concepts, principles, and design processes of building ultralow-energy buildings. The objective of this book is to provide design goals, research, analysis, systems, details, and inspiring images of some of the most energy-efficient, carbon-neutral, healthy, and satisfying buildings currently built in the region. Other topics included: heat transfer, moisture management, performance targets, and climatic zones. Illustrated with more than 375 color images, the book is a visual catalog of construction details, materials, and systems drawn from projects contributed from forty firms. Fourteen in-depth case studies demonstrate the most energy-efficient systems for foundations, walls, floors, roofs, windows, doors, and more.

The Greenest Home

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Passive is the new green. Passive Houses–well insulated, virtually airtight buildings–can decrease home heating consumption by an astounding 90 percent, making them not only an attractive choice for prospective homeowners, but also the right choice for a sustainable future. The Greenest Home showcases eighteen of the world’s most attractive Passive Houses by forward-thinking architects such as Bernheimer Architecture, Olson Kundig Architects, and Onion Flats, among many others. Each case study consists of a detailed project description, plans, and photographs. An appendix lists helpful technical information. Including a mix of new construction and retrofit projects built in a variety of site conditions, The Greenest Home is an inspiring sourcebook for architects and prospective homeowners, as well as a useful tool for students, and builders alike.

The Solar House

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Passive solar heating and passive cooling–approaches known as natural conditioning–provide comfort throughout the year by reducing, or eliminating, the need for fossil fuel. Yet while heat from sunlight and ventilation from breezes is free for the taking, few modern architects or builders really understand the principles involved.

Now Dan Chiras, author of the popular book The Natural House, brings those principles up to date for a new generation of solar enthusiasts.

The techniques required to heat and cool a building passively have been used for thousands of years. Early societies such as the Native American Anasazis and the ancient Greeks perfected designs that effectively exploited these natural processes. The Greeks considered anyone who didn’t use passive solar to heat a home to be a barbarian 

In the United States, passive solar architecture experienced a major resurgence of interest in the 1970s in response to crippling oil embargoes. With grand enthusiasm but with scant knowledge (and sometimes little common sense), architects and builders created a wide variety of solar homes. Some worked pretty well, but looked more like laboratories than houses. Others performed poorly, overheating in the summer because of excessive or misplaced windows and skylights, and growing chilly in the colder months because of insufficient thermal mass and insulation and poor siting.

In The Solar House, Dan Chiras sets the record straight on the vast potential for passive heating and cooling. Acknowledging the good intentions of misguided solar designers in the past, he highlights certain egregious–and entirely avoidable–errors. More importantly, Chiras explains in methodical detail how today’s home builders can succeed with solar designs.

Now that energy efficiency measures including higher levels of insulation and multi-layered glazing have become standard, it is easier than ever before to create a comfortable and affordable passive solar house that will provide year-round comfort in any climate.

Moreover, since modern building materials and airtight construction methods sometimes result in air-quality and even toxicity problems, Chiras explains state-of-the-art ventilation and filtering techniques that complement the ancient solar strategies of thermal mass and daylighting. Chiras also explains the new diagnostic aids available in printed worksheet or software formats, allowing readers to generate their own design schemes.

The Passivhaus Designer’s Manual

Click photo for more about The Passivhaus Designer’s Manual

Passivhaus is the fastest growing energy performance standard in the world, with almost 50,000 buildings realised to date. Applicable to both domestic and non-domestic building types, the strength of Passivhaus lies in the simplicity of the concept. As European and global energy directives move ever closer towards Zero (fossil) Energy standards, Passivhaus provides a robust ‘fabric first’ approach from which to make the next step.

The Passivhaus Designers Manual is the most comprehensive technical guide available to those wishing to design and build Passivhaus and Zero Energy Buildings. As a technical reference for architects, engineers and construction professionals The Passivhaus Designers Manual provides: 

  • State of the art guidance for anyone designing or working on a Passivhaus project;
  • In depth information on building services, including high performance ventilation systems and ultra-low energy heating and cooling systems; 
  • Holistic design guidance encompassing: daylight design, ecological materials, thermal comfort, indoor air quality and economics; 
  • Practical advice on procurement methods, project management and quality assurance;
  • Renewable energy systems suitable for Passivhaus and Zero Energy Buildings; 
  • Practical case studies from the UK, USA, and Germany amongst others;
  • Detailed worked examples to show you how it’s done and what to look out for;
  • Expert advice from 20 world renowned Passivhaus designers, architects, building physicists and engineers.

Lavishly illustrated with nearly 200 full colour illustrations, and presented by two highly experienced specialists, this is your one-stop shop for comprehensive practical information on Passivhaus and Zero Energy buildings.

The New Net Zero
Passive House Details
The Greenest Home
The Solar House
The Passivhaus Designer’s Manual

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Billie Eilish Strikes again on TikTok: “Slumber Party” Rehearsal (X)

“we r hot” show dance rehearsal with commentary (hilarious sexy fun)

After her wild Ukulele post popped up on her crazy subterranean TikTok account and a couple of random posts since, today Billi Eilish posted what appears to be a impromptu reversal video with some hilarious commentary. Set to the song “Lost Cause” (very hot now).

The account which only has 8 videos since it first popped up has 29.6 million followers (of course!) and 122.2 millions likes, and the video (below) already has 3.2 million in the first hour. Today’s video dropped around 4:30 PM Pacific time on June 3, 2021. The first full video on the account – other than the Ukulele post mentioned above. That one went live on November 13, 2020.

It’s pretty clear from the humor, voice over and the attitude that Billie loves the vibe and spontaneity of TikTok and this video and her rogue account style fits right in!

LInk to Video on TikTok

Even at the relatively elderly summit of 19 her sultry, dark style along with top of the world presence continues to command loyalty and love for her music and style. Her recent biographical photo book was also a hit and the new songs will likely continue at the top of our summer list. The documentary is great also.

Oh, and the WORLD TOUR starts in September! Starting off, where else? Las Vegas.


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Burnout Rescue: Books to help figure out what is Draining you in Life

Above: Photo Collage / Publishers

The time is now to start listening – to your body that is

It’s not uncommon lately, at one point or another, to start asking ourselves some of the following questions: Working too hard ? Life ever feel as if you can’t keep up? Always stressed or tired? If you answered yes, it’s possible you are one of many experiencing burnout. But what is burnout? 

Burnout can look like different things to different people, yet it is almost always is characterized by an overwhelming feeling of emotional, physical and mental exhaustion. Burnout is often the result of prolonged exposure to stress, but there is a nuanced difference. 

Being stressed out means there is too much going on, but being burned out means not enough positive input causing a feeling of emptiness (such as; no motivation, not caring or ability to see hope or potential for positive change). Usually burnout is associated with work, but there are definitely other factors that can contribute outside your job, including  personal lifestyle (e.g. too much responsibility and not enough support) or even personality traits (e.g. type A or need for perfection).  

Below are a few books that can help you recognize and take action to help better cope with the omnipresent burnout in our world, learn to listen to your body, and find methods to deal in healthier ways the many stressors and demands that today’s life can hold. 

Burnout: The Secret to Unlocking the Stress Cycle

This book focuses on helping women identify and explain burnout and how  we experience it very different than our male counterparts. 

A best-seller that relies on science-based finding also lays out realistic ways in which women can recover from burnout to  live a more joyful life by minimizing stress and managing emotions.

Also comes with worksheets and exercises that makes self-care and wellness within the realm of the possible. Click to see “Burnout“.

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma

This hugely popular best-selling book delves into traumatic stress and how it impacts our body. Using scientific data, Van Der Kolk breaks down how trauma literally reshapes both the brain and body.

In addition he explores ways to retrain the brain by activating parts of the brain that can help including: sports, yoga, meditation, and much more.

Discover “The Body Keeps the Score” at LynxoticBooks.

Winning the War in your Mind: Change your Thinking, Change your Life

Bad habits and unhealthy ways of thinking are part of what it is to be human. Author Groeschel understands that battle with negative thinking and helps you identify such “false thinking” and rewire your thought processes.

He also incorporates faith, allowing you to bring in a higher power to enable a life that brings more peace and joy. to Click for more on “Winning the War“.

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8 Best Health and Wellness Books: Ways to Get Strong and Svelte

There are many new books emerging recently covering health and wellness that align with the goal to make healthier lifestyle choices. Whether looking for alternative health options, proven ways to build good healthy habits, wholesome food recipes, mind and bodyoptimization, or to find the best ways to shed weight, it’s better than ever now to choose a book to get started.

The books below are chosen to represent an eclectic selection on health and wellness featuring the authors’ wide ranging expertise in their respective fields. Clinical herbology, integrative medicine, neuroscience, naturopathy, nutrition, and human behavior are all represented.

Our curated selection contains the best selling and most recommended in the category of health and wellness thus far for 2020:

Wild Remedies: How to Forage Healing Foods and Craft Your Own Herbal Medicine

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Millions of people are interested in natural or alternative health–but many of them are missing out on the most important ingredient: Nature itself Wild Remedies inspires readers to rekindle their connection with nature by identifying, tending, and harvesting the plant medicine they find growing around them. Experts Rosalee de la For t and Emily Han explain the benefits of 25 commonly found wild plants, many of which are also easy to grow. Readers will also find a wealth of recipes, remedies, crafts, and activities to bring the healing and transformative powers of these herbs to life. After reading Wild Remedies, readers will view their lawns, parks, community gardens, and other natural spaces in a whole new way. Instead of “weeds,” they will see delicious foods like Dandelion Maple Syrup Cake, Nettle Frittata, and Mallow and Quinoa Patties. They will also begin to revel in nature’s medicine chest as they make remedies like herbal oils, salves, teas, and more.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

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No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.

The Defined Dish: Whole30 Endorsed, Healthy and Wholesome Weeknight Recipes

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Alex Snodgrass of TheDefinedDish.com is the third author in the popular Whole30 Endorsed series. With gluten-free, dairy-free, and grain-free recipes that sound and look way too delicious to be healthy, this is a cookbook people can turn to after completing a Whole30, when they’re looking to reintroduce healthful ingredients like tortillas, yogurt, beans, and legumes. Recipes like Chipotle Chicken Tostadas with Pineapple Salsa or Black Pepper Chicken are easy enough to prepare even after a busy day at work. There are no esoteric ingredients in these recipes, but instead something to suit every taste, each dish clearly marked if it is Whole30 compliant, paleo, gluten-free, dairy-free, and more. Alex includes delicious variations, too, such as using lettuce wraps instead of taco shells, to ensure recipes can work for almost any diet. And for anyone looking to stick to their Whole30 for longer, at least sixty of the recipes are fully compliant.

In the Flo:Unlock Your Hormonal Advantage and Revolutionize Your Life

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The bestselling author of WomanCode presents a biohacking program for women, teaching them how to use their natural 28-day cycle to optimize their time, diet, fitness, work, and relationships.

Women have a important biological rhythm they experience every month that affects productivity, weight, sex drive, energy, and mood. It is essential to be aware of and take care of this rhythm, but it has been widely ignored by medical, nutrition and fitness research. So as women, we diet, we deprive, and we cram as much as possible into our day, striving to accomplish impossible to-do lists, and scheduling our lives based on a 24-hour time cycle, ignoring the intuitive time our bodies naturally keep: a monthly cycle with four hormonal phases that offer incredible advantages.

Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging

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What if the ability to look, feel, and perform at peak capacity wasn’t the stuff of lore but instead was within easy reach? Sure, some of us find ways to hit peak performance in one area or another–there are professional poker players, computer programmers, and race car drivers hunched over card games, keyboards, and steering wheels with optimized minds; UFC and NFL gladiators fighting for glory on television with optimized bodies; and monks and meditators roaming the planet with optimized spirits. But in a perfect world, you would be able to have it all: complete optimization of mind, body, and spirit.In Boundless, the New York Times bestselling author of Beyond Training and health and fitness leader Ben Greenfield offers a first-of-its-kind blueprint for total human optimization.

The Keto Reset Diet: Reboot Your Metabolism in 21 Days and Burn Fat Forever

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Mark Sisson–author of the mega-bestseller The Primal Blueprint–unveils his groundbreaking ketogenic diet plan that resets your metabolism in 21 days so you can burn fat forever. Mounting scientific research is confirming that eating a ketogenic diet could represent one of the greatest nutritional breakthroughs of our time–and that it might be the healthiest and most effective weight loss strategy ever. Going “keto” by eating high fat, low-to-moderate protein and low-carb foods enables you to break free from the disastrous effects of carbohydrate dependency by resetting your metabolism and promoting metabolic flexibility–where your body learns to burns fat instead of sugar for energy, even when you go off plan.

The Healing Self: A Revolutionary New Plan to Supercharge Your Immunity and Stay Well for Life

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After collaborating on two major books featured as PBS specials, Super Brain and Super Genes, Chopra and Tanzi now tackle the issue of lifelong health and heightened immunity.We are the midst of a new revolution. 

For over twenty-five years Deepak Chopra, M.D. and Rudolph E. Tanzi, Ph.D. have revolutionized medicine and how we understand our minds and our bodies–Chopra, the leading expert in the field of integrative medicine; Tanzi, the pioneering neuroscientist and discoverer of genes that cause Alzheimer’s Disease. After reaching millions of people around the world through their collaborations on the hugely successful Super Brain and Super Genes books and public television programs, the New York Times bestselling authors now present a groundbreaking, landmark work on the supreme importance of our immune system in relation to our lifelong health.

Click to Buy “The 10-Day Belly Slimdown” and at the same time help Lynxotic and All Independent Local Bookstores

“This isn’t another gimmicky diet–it’s a powerful eating strategy that will take your extra pounds off quickly, safely, and permanently.” –Mark Hyman, MD, Director, Cleveland Clinic Center for Functional Medicine, #1 New York Times bestselling author of Eat Fat Get Thin“The best gift you can give yourself is a slim, beautiful, healthy belly–and in this book, Dr. Kellyann, an expert I trust, tells you exactly how to get it.” –Mehmet Oz, M.D. The New York Times bestselling author of Dr. Kellyann’s Bone Broth Diet reveals her powerful belly-slimming plan that will help you lose up to 10 pounds in 10 days


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Fight Climate Emergency by Nationalizing US Fossil Fuel Industry, Says Top Economist

“If we are finally going to start taking the IPCC’s findings seriously, it follows that we must begin advancing far more aggressive climate stabilization solutions than anything that has been undertaken thus far,” writes Robert Pollin.

In the wake of a United Nations report that activists said showed the “bleak and brutal truth” about the climate emergency, a leading economist on Friday highlighted a step that supporters argue could be incredibly effective at combating the global crisis: nationalizing the U.S. fossil fuel industry.

“With at least ExxonMobil, Chevron, and ConocoPhillips under public control, the necessary phaseout of fossil fuels as an energy source could advance in an orderly fashion.”

Writing for The American Prospect, Robert Pollin, an economics professor and co-director of the Political Economy Research Institute at the University of Massachusetts Amherst, noted the Intergovernmental Panel on Climate Change (IPCC) and high gas prices exacerbated by Russia’s war on Ukraine.

“If we are finally going to start taking the IPCC’s findings seriously,” Pollin wrote, “it follows that we must begin advancing far more aggressive climate stabilization solutions than anything that has been undertaken thus far, both within the U.S. and globally. Within the U.S., such measures should include at least putting on the table the idea of nationalizing the U.S. fossil fuel industry.”

“With at least ExxonMobil, Chevron, and ConocoPhillips under public control, the necessary phaseout of fossil fuels as an energy source could advance in an orderly fashion”

Asserting that “at least in the U.S., the private oil companies stand as the single greatest obstacle to successfully implementing” a viable climate stabilization program, Pollin made the case that fossil fuel giants should not make any more money from wrecking the planet, nationalization would not be an unprecedented move in the United States, and doing so could help build clean energy infrastructure at the pace that scientists warn is necessary.

The expert proposed starting with “the federal government purchasing controlling ownership of at least the three dominant U.S. oil and gas corporations: ExxonMobil, Chevron, and ConocoPhillips.”

“They are far larger and more powerful than all the U.S. coal companies combined, as well as all of the smaller U.S. oil and gas companies,” he wrote. “The cost to the government to purchase majority ownership of these three oil giants would be about $420 billion at current stock market prices.

Emphasizing that the aim of private firms “is precisely to make profits from selling oil, coal, and natural gas, no matter the consequences for the planet and regardless of how the companies may present themselves in various high-gloss, soft-focus PR campaigns,” Pollin posited that “with at least ExxonMobil, Chevron, and ConocoPhillips under public control, the necessary phaseout of fossil fuels as an energy source could advance in an orderly fashion.”

“The government could determine fossil fuel energy production levels and prices to reflect both the needs of consumers and the requirements of the clean-energy transition,” he explained. “This transition could also be structured to provide maximum support for the workers and communities that are presently dependent on fossil fuel companies for their well-being.”

Pollin pointed out that some members of Congress are pushing for a windfall profits tax on Big Oil companies using various global crises—from Russia’s war to the ongoing Covid-19 pandemic—to price gouge working people at the gas pump. The proposal, he wrote, “raises a more basic question: Should the fossil fuel companies be permitted to profit at all through selling products that we know are destroying the planet? The logical answer has to be no. That is exactly why nationalizing at least the largest U.S. oil companies is the most appropriate action we can take now, in light of the climate emergency.”

The economist highlighted the long history of nationalizing in the United States, pointing out that “it was only 13 years ago, in the depths of the 2007–09 financial crisis and Great Recession, that the Obama administration nationalized two of the three U.S. auto companies.”

In addition to enabling the government to put the nationalized firms’ profits toward a just transition to renewables, Pollin wrote, “with nationalization, the political obstacles that fossil fuel companies now throw up against public financing for clean energy investments would be eliminated.”

Nationalization “is not a panacea,” Pollin acknowledged. Noting that “publicly owned companies already control approximately 90% of the world’s fossil fuel reserves,” he cautioned against assuming such a move in the U.S. “will provide favorable conditions for fighting climate change, any more than public ownership has done so already in Russia, Saudi Arabia, China, or Iran,” without an administration dedicated to tackling the global crisis.

Pollin is far from alone in proposing nationalization. Writing for Jacobin last month, People’s Policy Project founder Matt Bruenig argued that “an industry that is absolutely essential to maintain in the short term and absolutely essential to eliminate in the long term is an industry that really should be managed publicly.”

“Private owners and investors are not in the business of temporarily propping up dying industries, which means that they will either work to keep the industry from dying, which is bad for the climate, or that they will refuse to temporarily prop it up, which will cause economic chaos,” he wrote. “A public owner is best positioned to pursue managed decline in a responsible way.”

In a piece for The New Republic published in the early stage of the pandemic a few years ago, climate journalist Kate Aronoff—like Pollin on Friday—pointed out that nationalization “has a long and proud tradition of navigating America through times of crisis, from World War II to 9/11.”

As Aronoff—who interviewed New College of Florida economist Mark Paul—reported in March 2020:

In a way, nationalization would merely involve the government correcting for nearly a century of its own market intervention. All manner of government hands on the scales have kept money flowing into fossil fuels, including the roughly $26 billion worth of state and federal subsidies handed out to them each year. A holistic transition toward a low-carbon economy would reorient that array of market signals away from failing sectors and toward growing ones that can put millions to work right away retrofitting existing buildings to be energy efficient and building out a fleet of electric vehicles, for instance, including in the places that might otherwise be worst impacted by a fossil fuel bust and recession. Renewables have taken a serious hit amid the Covid-19 slowdown, too, as factories shut down in China. So besides direct government investments in green technology, additional policy directives from the federal level, Paul added, would be key to providing certainty for investors that renewables are worth their while: for example, low-hanging fruit like the extension of the renewable tax credits, now on track to be phased out by 2022.

While Pollin, Bruenig, and Aronoff’s writing focused on the United States, campaigners are also making similar cases around the world.

In a June 2021 opinion piece for The Guardian, Johanna Bozuwa, co-manager of the Climate & Energy Program at the Democracy Collaborative, and Georgetown University philosophy professor Olúfẹ́mi O Táíwò took aim at Royal Dutch Shell on the heels of a historic court ruling, declaring that “like all private oil companies, Shell should not exist.”

“Governments like the Netherlands could better follow through on mandates to reduce emissions if they held control over oil companies themselves,” the pair added. “It is time to nationalize Big Oil.”

JESSICA CORBETT April 8, 2022

The Best Books on Copywriting: Must Read for Every Writer (Top 8 of all time)

Copywriting is no longer strictly in the domain of advertising

Once upon a time, in the long gone era that was so well depicted in Netflix’ ‘Madmen’, copywriting, the writing of marketing copy, was a Madison Avenue exclusive and a deep mysterious art in the psychology of persuasion.

Starting with men like David Ogilvy (it was almost always men back then), known as the father of advertising, and Joseph Sugarman, authors of Ogilvy on Advertising and The Adweek Copywriting Handbook, respectively, the established advertising methods and best practices for the creation of powerful advertising and effective copywriting were forged.

Long before the existence of content creators or online content (let alone the internet), America’s top copywriters studied classic copywriting books to elevate the art of copywriting. It became a quest, and a lucrative one at that, to become the best copywriters possible.

Today, with online content exploding in both variety and importance, from blog posts to emailed sales letters, to breakthrough advertising for direct marketing and content marketing, becoming a good copywriter or even a master copywriter is more vital than ever.

This article is a potential start on your journey to that end. Regardless if it is new customers that you seek, or just crafting a good advertisement or perhaps more traffic, likes and follows in social media, the fastest route to learning the best ways to influence people for your online business is to get ahold of these awesome books and dig into the expert advice.

And with these classic titles, there’s no fluff and the content and magical knowledge is as relevant today as it was in the 1950’s and 1960’s, the so-called Madmen era.

Ultimate sales letter or direct marketers dream, breakthrough copywriting awaits

You may have a need to learn the art of copywriting to craft the best titles, sub-heads or ad copy. You may just need a slogan for your personal brand or blog. You may even be considering becoming a successful copywriter in your own right, in order to make a living or even a small fortune selling your skills in this ever growing market.

With content creation being such an exploding area of online commerce, and great copy being so essential for small business owners to global corporations, the quickest way to get the knowledge you need is to take this list of the best copywriting books of all time. Once you dive in you will be able to use them to unlock the ultimate secrets of the written word and apply same to produce seductive web copy for better conversion rates and top flight digital marketing.

Writing copy that’s an easy read, and will focus reader’s minds on your good content, will be enhanced exponentially by the self-created copywriting course that will be the inevitable outcome of absorbing the practical advice and essential reading in these case studies.

A great book can change your life and a step guide toward great sales copy will be an incredibly useful tool and great resource for any new copywriter.

After all, writing well and conveying the right message is based on understanding and internalizing the core principles of good copywriting. We believe that these are the best books to help you do exactly that.

Ogilvy on Advertising

Click photo for more on “Ogilvy on Advertising” on Bookshop.

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 

Told with brutal candor and prodigal generosity, David Ogilvy reveals: 

How to get a job in advertising, How to choose an agency for your product, The secrets behind advertising that works, How to write successful copy–and get people to read it, Eighteen miracles of research and What advertising can do for charities And much, much more.

Click photo for more on “Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Made to Stick

Click photo for more on “Made to Stick” on Bookshop.

Made to Stick will transform the way you communicate.

It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. 

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Thinking, Fast and Slow

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System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation–each of these can be understood only by knowing how the two systems shape our judgments and decisions. 

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives–and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Copywriting Strategies

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Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. 

What sets this copywriter’s handbook apart from other copywriting books:  Copywriting 101–Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.

Influence: The Psychology of Persuasion

Click photo for more on”Influence” on Bookshop.

The foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini–New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion–explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

Persuasive Copywriting

Click photo for more on “Persuasive Copywriting” on Bookshop.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century – essential to every marketing or creative professional’s bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy.

This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Never Split the Difference

Click photo for more on “Never Split the Difference” on Bookshop.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles–counterintuitive tactics and strategies–you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Differencegives you the competitive edge in any discussion.

Ogilvy on Advertising
The Adweek Copywriting Handbook
Made to Stick
Thinking, Fast and Slow
Copywriting Strategies
Influence: The Psychology of Persuasion
Persuasive Copywriting
Never Split the Difference

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1,100+ Banned Books Across 26 States: Report Shows ‘Shocking’ Censorship

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“What is happening in this country in terms of banning books in schools is unparalleled in its frequency, intensity, and success,” said the director of PEN America’s Free Expression and Education program.

A report published Thursday by the free expression group PEN America details an “alarming” and unprecedented surge in book banning across the United States, with 86 school districts in 26 states prohibiting more than 1,100 titles in classrooms and libraries over just the past eight months.

“Book challenges in American schools are nothing new, but this type of data has never been tallied and quite frankly the results are shocking.”

Titled Banned in the USA, the report finds that districts representing 2,899 schools with a combined enrollment of more than 2 million students banned 1,145 unique book titles by 874 different authors, 198 illustrators, and nine translators between July 1, 2021 and March 31, 2022.  

In total, the new report documents 1,586 instances of individual books being banned as a right-wing censorship campaign and broader war on public education sweeps the country, prompting pushback from librariesstudents, and local residents. Some book bans have been reversed in recent months thanks to student resistance.

The top three banned titles, according to PEN America’s analysis, are “centered on LGBTQ+ individuals or touch on the topic of same-sex relationships: Gender Queer: A Memoirby Maia Kobabe banned in 30 districts, All Boys Aren’t Blueby George M. Johnson, banned in 21 districts, and Lawn Boyby Jonathan Evison, banned in 16 districts.”

Out of Darkness by Ashley Hope Pérez, a love story between a Black teenage boy and a Mexican-American girl set in 1930s Texas, was also banned in 16 districts,” the report notes. “The Bluest Eye by the late Nobel Prize laureate Toni Morrison is the fifth most banned book, in 12 districts.”

PEN compiled a list of the books subject to bans here.

Jonathan Friedman, director of PEN America’s Free Expression and Education program and lead author of the report, said in a statement Thursday that “book challenges in American schools are nothing new, but this type of data has never been tallied and quite frankly the results are shocking.”

“Challenges to books, specifically books by non-white male authors, are happening at the highest rates we’ve ever seen,” said Friedman. “What is happening in this country in terms of banning books in schools is unparalleled in its frequency, intensity, and success.”

“Because of the tactics of censors and the politicization of books we are seeing the same books removed across state lines: books about race, gender, LGBTQ+ identities, and sex most often,” Friedman continued. “This is an orchestrated attack on books whose subjects only recently gained a foothold on school library shelves and in classrooms. We are witnessing the erasure of topics that only recently represented progress toward inclusion.”

According to PEN America, Texas—where the state legislature is dominated by Republicans—leads the country with the most documented book bans at 713. Pennsylvania ranks second with 456 bans, followed by Florida with 204.

“A probing look at the surge in book bans across the country exposes an alarming pattern of mounting restrictions targeting specific stories and ideas and the widespread abandonment of established procedures aimed to safeguard the First Amendment in public education,” said Suzanne Nossel, PEN America’s CEO.

“By short-circuiting rights-protective review processes,” Nossel added, “these bans raise serious concerns in terms of constitutionality, and represent an affront to the role of our public schools as vital training grounds for democratic citizenship that instill a commitment to freedom of speech and thought.”

PEN’s report also raises concern over state legislators’ increasing introduction and approval of “educational gag orders to censor teachers, proposals to track and monitor teachers, and mechanisms to facilitate book banning in school districts.”

The group notes that 175 educational gag order bills have been introduced in 40 U.S. states and 15 such measures have become law in 13 states.

“Parents and community members deserve a voice in shaping what is taught in our schools,” Nossel said Thursday. “But the embrace of book bans as a weapon to ward off narratives that are seen as threatening represents a troubling retreat from America’s historic commitment to the First Amendment rights of students.”

Originally published on Common Dreams by JAKE JOHNSON and republished under Creative Commons license (CC BY-NC-ND 3.0).

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Oh. So. Pro.: Apple’s new slogan for iPhone 13 Pro is both Obvious and an Infinite Enigma

Above: Photo Collage / Apple / Lynxotic

Simple, to the point, yes. But what is the point?

Why go pro? Well, anyone who uses an iPhone in a work or business context can clearly benefit from the power under the hood (A15), and the new, better ways to communicate (messages, FaceTime, email improvements, etc) and manage information exchanges (notes upgrade, photo searching, live text, etc.).

And, let’s be honest, who that uses an iPhone for business doesn’t always want the newest and best? And who actually does have the funds to pay the lofty prices? On the face of it the slogan and the superficial idea it proposes is a simple extension of the demographics of Apple’s customer base.

The motto iPhone 13 has received is just the newest in a venerable pantheon of slogans created for some of the most successful and forward thinking ad campaigns. There are even those that feel that steve jobs had even more talent for choosing a marketing strategy than for anything else. Starting with the now historic super bowl ad for the original mac, which to this day is heralded as one of the best one-minute commercials ever Apple has ever since been known as a cult-like company that took an unfamiliar product, at a time when desk-top computers were virtually non-existent and sold them as something that could magically bestow a better life, and even contribute to the building of a better world.

The ad told the story of the apple home computer as the next big thing, and cast the macintosh product line as a true hero that would stand up to a projected story of corporate tyranny, embodied in IMB, Apple’s rival at the time. This was potentially the first tv commercial to sell a corporate identity, the Apple story as a cultural story, rather than as the first low cost microcomputer system.

Based on George Orwell’s dystopian novel, 1984 the ground breaking ad had one of the most unusual business mottos as the closing credit; “On January 24th Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’ “

Though the commercial has been considered a huge success ever since, the rest of the story is that the general population was not quite ready for apple’s iconic game-changer at the time, and the high price of the first product version was, responsible for poor sales ultimately a commercial disaster.

Nevertheless, the technical revolution of the product, including the first graphic command interface, would eventually create millions of Apple fans, imbue the public with a sense of identification with the company as underdog, and the commercial would gain its rightful place as the best marketing tool of that era.

Decades later the legacy would be part of the road that Apple took to becoming a profitable company and eventually one of the world’s most powerful global enterprises.

The second, and possibly even more influential and best marketing campaigns would be ‘think different’ slogan, launched on August 8th, 1997.

This motto and the ad campaign that famously followed represented a whole new vision for not only how to promote the brand and increase sales without featuring a single Apple product, but also served to introduce apple fans to the idea of a different kind of change.

It signaled a new direction, both internally with the return of ad agency TBWA Chiat/Day after a ten year hiatus, but also making clear reference to the break from the downward trajectory that company had faced in the absence of Steve Jobs between 1985 and 1997, both leaving and returning on the same day, September 16.

This eternally iconic campaign with it’s clever yet engaging slogan, emphasized the concept of iconic misfits, and how they, as the “crazy ones” would embrace new ideas and change the world.

‘Think different’ ultimately became the most successful and famous tagline in the history of Apple. The text from one of the first commercials in the campaign had a brilliant script, read by Richard Dreyfuss;

“Here’s to the crazy ones,” Dreyfuss intoned. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently.”

Among the 17 great historical icons whose images were used in the first one minute ad, meant to link Apple innovation to the worlds all time great 20th century thinkers and doers, were; Albert Einstein, Pablo Picasso, Martin Luther King, Bob Dylan, Amelia Earhart, Mahatma Gandhi, Maria Callas, Richard Branson, Muhammad Ali, Jim Henson (and Kermit the Frog), Ted Turner, Thomas Edison, Martha Graham, Frank Lloyd Wright and John Lennon (with Yoko Ono).

Subsequent to the launch other tv ads as well as print, posters and billboards featured a variety of these plus additional icons.

Here’s what Apple says about the A15 Bionic chip in the iPhone 13 Pro:

With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features.

On the surface then, it’s all good, the three terse words evoke the natural and logical, it’s a simple, clever slogan that targets the upper “Pro” demographic with an expensive but really cool device.

Lurking beneath is a mountain of meaning that connects to decades of research and innovation at Apple

But, wait, all the new iPhone 13s, along with any that use iOS 15, share many of the same “Pro” features, and thus we must all adapt to the embarrassment of riches, on some level.

Many questions arise; with “Pro” cameras (3x +) and software that leverages advanced chips, the neural engine, machine learning to extend our senses further in multiple directions at once, is there more going on here than meets the (camera’s) eye?

neural

Here’s more from Apple about the A15 Bionic chip in the iPhone 13 Pro:

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing.

If we are all aspiring toward a Pro iPhone for our Pro digital lives are there trade-offs and lurking benefits that are not as obvious as better photos, videos and more digital eye candy? If we are all destined to be Pro then is Pro destined to be just “normal”?

The evolution from analog to digital to a pre-metaverse life

Work from Home has now been dubbed “Fully Distributed Workforce”, meaning work from anywhere. This is conceivable due to the accelerated transition to an economy where everything is digital, computerized and removed from atoms (other than robot assisted tasks like building Teslas, etc).

Less than total, but more and more pervasive, the lives we lead are not enhanced by our cyborg extensions (previously known as “smart phones”) but rather the life itself takes place in this soon to be enhanced alternate reality.

The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next-generation ISP provide improved noise reduction and tone mapping.

Long before a video-game-like AR and VR metaverse emerges, we are already experiencing a large part of our waking hours, both for work and “leisure” through the portal of our devices and the internet.

https://www.apple.com/newsroom/videos/iphone-13-pro-cinematic-mode/large_2x.mp4

In many ways, this is so obvious as to need no mention, and yet, what is a Pro life in this digital universe worth compared to a “non-Pro” version of the same life?

The new Apple silicon hardware / software and all eco-system transition – already long underway and projected to converge into an early stage Kurzweilian Singularity of Apple in around 2024, is what will determine the nature of existence for the rest of the decade.

With software, hardware, and now AI and machine learning, all having a continuous and presumably infinite upgrade cycle, isn’t that like a kind of eternal life, at least for our digital selves, if not for our biological baggage?

https://www.apple.com/newsroom/videos/iphone-13-pro-promotion/large_2x.mp4

Enter the iPhone 13 Pro; suddenly the experiences we wear as we take part in the fully distributed workforce sparkle and dazzle and become more effective and pleasurable to navigate.

The human link in the chain, absorbing, adapting, learning, digesting all these upgrades and improvements and how they change our work and play is a game of catch-up that will never end.

At this moment, the new “memories” feature in photos, combined with the new cameras in the iPhone 13 Pro Max are going to change how I view my immediate past (as reflected in the “memories” created by AI and machine learning forays into my ever growing photo library).

And that will make my ancient iPhone 5 photos seem as antiquated as a polaroid from 1984. And how will the current, insanely crisp, macos lensed food snaps look next to my “only great” iPhone 12 Pro portrait mode plates?

Not that these are weighty problems or even musings, but when your world is in the pre-metaverse of the Apple ecosystem in 2021, these thoughts do arise.

Are we all heading to a life where everything is Pro?

While, on the one hand, the goal of eternally enhanced digital communication is a very useful and important one, a possibly essential upgrade to our species just in time to prevent a climate apocalypse, on the other hand, how will the fully distributed workforce look once we are all Pro.

The transition from brink & mortar, skin, sinew and gray matter to a digitally enhanced cyborg communication center in our pocket is at a very early stage, to be sure.

At the same time things, including the relentless Apple upgrade cycle are going very, very fast, indeed.

If we are all destined to measure our contributions to work and society based on enlarged, enhanced communication capabilities, that enhancement will include what was once called “multi-media”. Hi resolution photos and videos, video calls with portrait mode, hell, feature films we shoot on the weekend, all the bells and whistles that once seems like a “hobby” for pleasure and in a rare case profit, all will now be central to our very existence.

Starting now, we are all Pro. The brightest and best will be more, they will be Oh. So. Pro.

https://www.apple.com/newsroom/videos/photographic-styles-iphone-13-pro/large_2x.mp4

Apple @ Lynxotic:


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Ridley Scott to Produce ‘The Infinite Machine’ ETH Origin Story from Camila Russo’s Book

The future of Ethereum, DAOs, Defi and Web3 set to become mainstream with movie tracing its history

Ridley Scott’s production company, Scott Free Productions, is slated to produce a feature film based the book, which tells the story of Ethereum, ‘The Infinite Machine‘ written by cryptocurrency crusader and journalist Camila Russo, and has Shyam Madiraju attached as director. Tom MoranVera Meyer, and Alejandro Miranda are also onboard, according to Deadline.

With Ridley Stott’s credits running the gamut from ‘Blade Runner‘, to ‘The Last Duel’, to Alien, to Gladiator, and too many more to count, plus production credits for Scott Free that are no less impressive, the upcoming films appears set to be big.

Ethereum co-founder Vitalik Buterin will play prominently in the story, showing the early and incredible initial launch, inspired by the self-taught 19 year-old, into what is now the world’s second largest cryptocurrency (Ether) and, according to Ethereum.org is a technology that’s home to digital money, global payments, and applications. The current ‘market cap’ for Ethereum is nearly $400 billion.

The story up to the present day is fascinating enough, with the meteoric rise of Ethereum from the founding in 2015 to the announcement of this project. Particularly noteworthy is the connection between the Ethereum blockchain technology and the invention of NFTs (Non-fungible tokens), DeFi (decentralized finance), D.A.O.s (Decentralized autonomous organizations) and more.

Camila Russo, author of “The Infinite Machine”, also founded TheDefiant( thedefiant.io ) which “curates, digests, and analyzes all the major developments in decentralized finance, so that you can stay informed and smart about the most cutting-edge and fastest-changing corner of crypto and finance” according to the site itself.

The film project has already started to make waves and accomplish meaningful buzz in a deep layered, totally coherent approach to its creation. Namely, the fact that part of the fundraising for the film is taking place via NFT collections. This bold move has been incredibly well timed and successful, with the first @ETHMovie collection selling out completely within 28 hours and raising $670,000 in the process.

This funding, along with subsequent NFT collections offered are being managed via The Infinite Machine DAO community treasury, along with traditional film financing techniques. The DAO is, itself, the executive producer of the movie.

According to the official site for the film, the NFT collection sales will be equally distributed amongst the 36 intervening artist which will receive 22.5% of the budget. 10% will be sent to a community treasury pool to fund the DAO, and the 67.5% will be used for the movie.

It’s incredibly exciting to have Ridley Scott and the crew at Scott Free produce the movie of The Infinite Machine alongside us. I can’t imagine a better team to turn the riveting story about the people behind the most revolutionary technology since the internet into a feature film that will capture the hearts of our generation.

Camila Russo as per ‘DeaDline’

This groundbreaking funding mechanism, in this case for a movie that is intended to “become a blockbuster movie for the mainstream”, is part and parcel of the radical yet optimistic and hopeful changes that DAOs, NFTs, DeFi all were created to achieve, within the greater context of Web3 and the Ethereum blockchain itself. In other words, making this film is itself proof that the subject matter is alive, kicking and becoming more real (and dangerous, to some) in real time.

Traditional funding and monetary distribution channels, from the creative genesis of an idea (in this case the book) to a fully formed commercially released product and its proceeds, are by comparison, woefully inadequate and generally corrupt and unfair, according to many artists and creators super-pumped for the transition to these new methods made possible by Ethereum, blockchain, and soon, Web3.

So from the story, in both book and movie, to the NFT collections, the the DAO created to executive produce and partially fund the film, there is a thread of real-life proof-of-concept running throughout.

That proof is that, far from being a far flung, possible flash-in-the-pan, the entire saga, beginning with 19-year-old Vitalik Buterin’s idea to expand the potential of block chain, is destined to come to spectacular fruition, and sooner than you might believe.

Culminating the relatively short history of the last 7 years, all the way to the present day explosion of work, massive capital investments and development of Ethereum, along with its various applications and use-cases, we could be inexorably headed toward a moment in the near-future when the film will crash head-on into the realization of the very dream scenario it depicts. Oh boy howdy.

Below, the breakdown of the The Infinite Machine DAO funding plan:

Before the Movie Budget is Covered

Distribution of primary and secondary sales:

  • 22.5% in an equal basis amongst the 36 intervening artists
  • 10.0% to a community treasury pool used to seed The Infinite Machine DAO
  • 67.5% to cover the movie budget up to $16M. That number may be reduced depending on the amount of funds raised via traditional means.

After the Movie budget is covered

Distribution of secondary trading fees and any other revenues from all collections:

  • 22.5% will be received by the artists in this collection 
  • 25.0% will be received by the NFT Collection core team and contributors 
  • 52.5% will be used to fund a community pool to seed The Infinite Machine DAO

Camila Russo spent eight years at Bloomberg covering the Argentine market (bonds, stocks, FX) for 4+ years based in Buenos Aires; she wrote about European stocks with a focus on Southern Europe in Madrid; analyzed macro emerging markets moves for the Markets Live blog in New York; and was one of the most prolific and dedicated cryptocurrency reporters.

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‘Avatar: The Way of Water’: Trailer divides critics but did they see 3-D version?

The first trailer, a teaser really, of the second iteration of Avatar is finally here, unless you went to the theater to see “Doctor Strange in the Multiverse of Madness” where the trailer was first released. 

Returning cast members Sam Worthington, Zoe Saldana, Sigourney Weaver and Giovanni Ribisi are present for Avatar 2.  There is also said to be a variety of new characters, a couple of which will be played by Kate Winslet and Michelle Yeoh. 

There are some that are none too thrilled with the lack luster teaser…. Maybe because it didn’t really feel all that much like a “trailer”, or it could be, the original Avatar was a movie in which you went to the theater, put on special 3D glasses and was an experience. Watching the 2D video clip online didn’t pack the punch or awe-factor that many have been waiting for.

It’s a common theme with James Cameron movies – the plot and concept are so “perfect” but nearly generic is that perfection. Then all the effort and $$$$ is lavished on special effects and execution of that archetypal concept.

Will this, admittedly ultra-successful recipe work in 2022? Hard to say – this will be a big, huge, ultra-promoted blockbuster release no matter what. Little chance of besting Avatar ‘1’ but could be less than a disappointment even if it does not hit the $1 billion mark.

Check out the trailer below, the nearly 2 minute video clip, in glorious streaming 2D, doesn’t present audience with much in the way of a plot line besides showing the Na’vi in Pandora and having to defend their territory against invaders. 

“Avatar: The Way of Water” is currently scheduled for a theatrical release at the end of the year on December 16: 

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‘House of the Dragon’ Trailer gives Fans a Game of Throne Prequel Tease

Dragons, Targaryens and the Iron Throne:

A new trailer for the HBO original series based on the wildly popular “Game of Thrones” series has been released. The prequel, and title of the new TV series  “House of the Dragon” is set 200 years before events that unfolded in “ The Game of Thrones” which breaks down the origin story of House Targaryen.  

The series adapted to the big screen thanks to the work of George R. R. Martin novels, specifically “Fire and Blood”. The spinoff will explain how the Targaryens wound up in a brutal civil war, known as the Dance of the Dragons, which foreshadow the beginning of the end of the Westeros’ ruling. 

The first 10 episodes that will make up the first season is sure to be a huge production, based on reports that each episode cost under $20 million per episode to make.

The streaming platform just released a teaser trailer, along with character information which will feature (get ready for difficult name pronunciations!): Emma D’Arcy as Princess Rhaenyra Targaryen, Eve Best as Princess Rhaenys Targaryen, Paddy Considine as King Viserys Targaryen,  Matt Smith as Prince Daemon Targaryen, Sonoya Mizuno as Mysaria , Steve Toussaint as  Lord Corlys Velaryon,  Fabien Frankel as Sir Criston Cole, Rhys Ifans as Otto Hightower and Olivia Cooke as  Alicent Hightower.

“House of the Dragon” will make its debut this fall on August 21. 

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